Written by Ria du Plessis - Digital Marketing Expert Updated 9/2/2021 |
Mail Charts in a nutshell
Free Plan: | Yes |
| User Accounts: | Depends on Your Chosen Plan |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | No |
| Means of Use: | Mobile, Tablet, Computer |
| Industry: | Media, eCommerce, Advertising |
Key features and workflows
Creating Email Campaigns and Managing
Mail Charts offers the following:
Emails sent/opened and links clicked
You can access graphs that show your current campaign’s success rates
Deliverability rate and delivery by time zone (spam)
Customizable delivery rates give your emails the best chance to make an impact
Creating and importing email lists
An import wizard allows you to casually upload your contact lists
Split tests and A/B tests
There’s a variety of options for trial and error testing
Personalization
You can tailor emails based on a customer’s previous interactions
Reporting and Analysis
To assess your campaigns’ efficiencies you can choose from a number of analytical tools.
Engagement reports (Email open rate and CR tracking)
You can track emails and access automated re-engagement reports
Segmentation
It’s possible to group contacts however you'd like
Social media tracking
You can review to broadcast success rates of your social media
ROI analysis
You can simulate your potential ROI
Integrations
There’s a reasonable number of common integrations available here.
API integrations
API access to all users lets you include third-party software
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
All of the above are available
CRM Integrations
There are dozens of standard CRM integrations with options for more
Social Media integrations
There’s a reasonable number of social media options
Apps
You can access a fair number of apps
Plugins
PilotPress is just one of the useful plugins available
Automation
With Mail Charts you can access a range of automation options that can free up many hours spent on tedious tasks, allowing you to focus on more productive work.
Design and Ease of Use
You shouldn't need any programming or advanced technological knowledge to make use of these features.
Drag and Drop Interface
Emails can be modified with a standard drag and drop system
Landing page creator
The intuitive drag and drop interface can also be used to create landing pages
Email templates
You can choose from over 100 curated email templates, or create your own
Sign up forms within newsletter tool (opt in-opt out process)
This same drag and drop process can even be used to make online and in-email newsletter forms
Pricing
Free
- Track 3 Companies
- Curated Email Examples
Starter - $99.00 per Month
- Track 10 Companies
- Curated Email Examples
- Unlimited Historical Data
- Detailed Reports
- Email Journeys
Business - $249.00 per Month
- Track 25 Companies
- Curated Email Examples
- Unlimited Historical Data
- Add 4 Additional Teammates
- Detailed Reports
- Email Journeys
- Industry Benchmarks
Enterprise - $999.00 per Month
- Track 100 + Companies
- Curated Email Examples
- Unlimited Historical Data
- Add 9 Additional Teammates
- Detailed Reports
- Email Journeys
- Industry Benchmarks
- ESP and Technology Usage
- Pay Via Invoice
Customer Service
You can email any queries to hi@mailcharts.com, but there isn’t a phone number.
Summary
Mail Charts’ services could enable a number of businesses to enhance their customer base and efficiently target leads to convert them into customers. The free plan is a decent offering but comes with very little options, and the more comprehensive plans are prohibitively expensive.
A service that offers greater access with its cheaper plans is Sendinblue. This email marketing software has a proven track record for building success, and its base plan starts at just $25 per month.
