Written By Henry Walden - Digital Marketing Expert Updated: 09/02/2021 |
Mail Trax Plus in a nutshell
| Free Plan: | No |
| User Accounts: | Options for Multiple |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | No |
| Means of Use: | Mobile, Tablet, Computer |
| Industry: | eCommerce, Advertising, PR |
Key features and workflows
Creating Email Campaigns and Managing
Build and review your email campaigns with the following:
Emails sent/opened and links clicked
You can assess a daily analysis of your open rates
Deliverability rate and delivery by time zone (spam)
It’s possible to change delivery times to improve feedback
Creating and importing email lists
You’re able to import your current contacts directly from an excel file
Split tests and A/B tests
You can compare similar emails to see which is most effective
Personalization
Automatically populate content based on previous responses
Reporting and Analysis
You're able to analyze comprehensive data from your campaigns.
Engagement reports (Email open rate and CR tracking)
All open rate and link tracking information is updated daily
Segmentation
You can segment your contacts however you see fit
Social media tracking
There are currently no options for cross channel tracking
ROI analysis
There’s an ROI calculator for free on the website
Integrations
The following integrations are available.
API integrations
Mail Trax Plus’s API allows you to better control software
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
It isn't clear if any of these are available
CRM Integrations
While it’s mentioned that there are many integration options on offer, there are no specifics on the website in relation to CRM
Social Media integrations
You may integrate with Twitter, Facebook, Linkedin, and Youtube
Apps
It’s indicated that there’s a large number of apps to choose from
Plugins
You're able to plug in some WordPress add ons
Automation
The automation options here can be used to minimize unnecessary man-hours and allow you to focus on more pressing business matters. You have the option to auto-populate emails to create a personal touch across thousands of messages.
Design and Ease of Use
You shouldn't need any prior coding knowledge to create your campaigns.
Drag and Drop Interface
The drag and drop feature allows you to compose your ideal email
Landing page creator
You can also create landing pages in the same way, saving time
Email templates
There are tutorials to talk you through building templates
Sign up forms within newsletter tool (opt in-opt out process)
The draw form tool allows you to visually create sign up forms
Pricing
Subscribers | Up to 5 Emails per Subscriber per Month | Unlimited Monthly Email |
0 - 500 | $25 | $40 |
501 - 2,500 | $40 | $70 |
2,501 - 5,000 | $65 | $125 |
5,001 - 10,000 | $115 | $320 |
10,001 - 15,000 | $165 | $510 |
15,001 - 25,000 | $260 | $510 |
25,001 - 50,000 | $380 | $900 |
50,001 - 75,000 | $575 | $1099 |
75,001 - 100,000 | $749 | $1250 |
Customer Service
If you have any questions, you can phone up for support during business hours on 800 724 7977.
Summary
Mail Trax Plus has the potential to raise your website's traffic, improve customer response, and to guide you through the process if you're new to it. It’ll be especially beneficial to those who aren’t confident about starting up their email marketing campaigns.
The prices are fairly reasonable, but you can do better elsewhere. For example, Constant Contact offers a similar service with more options, and prices start at just $20.00 per month.
