Mailify Review: An E-mail & SMS Tool that’s Good Even in 2021

What is Mailify?

Mailify is a platform with headquarters in France and has been around since 2001. This software claims to offer more than just email automation tools, integrations, and segmentation, like many of its competitors. Mailify has some other features that some clients might find very useful.

Mailify Pros & Cons

PROS

• Extensive client support: Mailify has a large number of possibilities when it comes to how its client support team can help customers. It has a FAQs section and forum along with e-mail, live chat, and phone support. The website also has a knowledge base where people can get info from.
• Lots of training possibilities: In case you are a beginner in this field, this platform offers lots of training possibilities whether you prefer them via live online sessions, pre-recorded videos, or webinars. 
• It has a free trial: The platform has a 30-day free trial available during which the first 500 e-mails and 10 SMSs are free. After that, you will be able to enjoy all the premium features until the trial period expires.
• A web app and a desktop version are available: Unlike many of its competitors who only have web-based versions of their platforms, Mailify comes with both a web app and a desktop platform. Both work well and are bug-free.

CONS

• It doesn’t have a free plan: Mailify is not the kind of email marketing solution that offers a completely free plan for clients to use forever. It only has a free trial, and once that is done, you can only use its features if you pay. 
• It’s pretty expensive: For people who are used to similar platforms, this one could seem expensive. 

Who is Mailify Good For?

• Medium and Large-sized companies: Mailify uses very advanced technology and is more suitable for companies with a large number of contacts. The price should not be a problem for these kinds of brands either.
• People with prior experience: Because of the high level of complexity of most of this platform’s features, people who have at least some experience are the best clients. 

Mailify Isn’t Recommended For:

• People who are not willing to pay: If you are someone who is not willing or cannot pay a considerable monthly subscription to use the Mailify features, keep looking. This is not a cheap platform by any means.
• People without experience: If you are a beginner, you should look for a more beginner-friendly platform. Mailify is easy to navigate, but it still requires some knowledge when it comes to its many tools. 

Mailify Pricing

Mailify is an email marketing platform that is almost completely customizable according to your needs. This is why you can always pick an SMS pack that fits your goals and other benefits for which you pay extra, depending on their size. 

Cancellation/Refund Policy

The company can suspend any accounts in certain situations like suspected fraud, late payment, or failure to comply with the rules. Clients can do the same thing and are also able to ask for the deletion of their accounts. Mailify does not offer any kind of refunds. 

Mailify Features

With its six main email marketing features, Mailify is worth taking into consideration if you need some professionals at work for you. Let's look at the features below:

·       Bulk email campaigns

Rating: 5/5

Mailify has an advanced bulk email marketing feature that lets you import all of your contacts without restrictions. It also deals with opt-outs, follow-ups, and corrects the text in your messages. Their email builder is very useful because it uses the drag and drop technique to create personalized emails. 

·       SMS marketing campaigns

Rating: 4.8/5

Statistically, SMS marketing campaigns have an opening rate of 95%, meaning that they are efficient for any kind of brand. Mailify allows you to connect with your clients, send important notifications quickly, and saves a lot of time for your team. The SMS campaign can also be fully customized to appeal to your audience. 

·       Automation tool

Rating: 5/5

Thanks to Mailify’s smart automation tool, you can create SMS and email marketing campaigns without losing time. All of your actions can be automated, recurring, and multi-channel campaigns. This feature offers you a tracking system that allows for better personalization for your clients.

The campaigns dashboard of the Mailify web app

·       Transactional emails

Rating: 5/5

Mailify has a system called Tipimail SMTP API, which can be integrated into your own blog, store, website, etc. The documentation it provides can help you when it comes to the deliverability of transactional emails. Monitoring your campaigns is also possible as well as real-time reporting. 

·       Designing forms

Rating: 4.7/5

Thanks to the drag and drop editor, you can create efficient and attractive forms that obtain important consumer data. For example, you will always know your audience’s answers to certain event invites or any other important pieces of info that can help you come up with better marketing campaigns. 

·       Creating landing pages

Rating: 4.9/5

When it comes to landing pages, they must grasp the attention of a client or potential client. By coming up with an attractive page, you can turn visitors into clients and therefore increase your revenue and visibility. It’s all about adapting the message and boosting conversion rates. 

The pre-made templates on the Mailify dashboard

Mailify Automations

This platform has one of the most advanced automation tools on the market. Sending your emails and SMS campaigns automatically is a blessing for any company. These are its most important benefits:

• Email marketing automation: This tool is very intelligent and can increase your community and revenue if used the right way. It’s very easy to use, creates visibility for your campaigns, and saves you a lot of time while allowing your brand to remain relevant. 
• A 360 degrees solution: The Mailify email marketing automation tool also aids your team stays connected at all times, it personalizes your campaigns and helps you turn casual clients into frequent ones.

This is how creating a landing page works on Mailify

Mailify Integrations

Mailify has a lot of integrations available that clients can use without hassle so that they can save some time and make their job easier. Some of the most important and popular ones include WordPress, Magento, PrestaShop, Zapier, Google Sheets, and Shopify. The platform has a special page on the website dedicated to how clients can use these integrations. 

The integrations page that explains how they work on the Mailify website

Mailify Alternatives

Constant Contact is a good alternative for Mailify if you are looking for a tool that’s best suited for small and medium-sized companies. It also has a large number of integrations available for your campaigns and an email automation tool that works very well, at a starting price of $20 per month and a free plan. 

ActiveCampaign is an option for bigger companies with a large number of subscribers who need serious automation for their campaigns. It also has a very interesting CXA platform, more than 850 integrations, and it’s also affordable, at just $9/month.

SendX comes as a solution for people with a budget because its prices start at only $7.49/month. Besides that, it has a free trial for people who want to try it out first, and it’s suitable especially for beginners and smaller businesses. It’s the software you want to use if you are taking your first steps into this territory. 

Conclusion

Mailify is a good option for medium to large companies that want effective, professional, and complex email and SMS marketing campaigns. I consider it to even be one of the best on the market right now, even if some people might find its prices a bit too high. I recommend it if you’re serious about increasing your revenue and community.