Mailigen in a nutshell
| Free Plan: | No |
| User Accounts: | From one to unlimited |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | Yes, 30 days |
| Means of Use: | Supported by most devices |
| Industry: | Marketing, online retail, blogging |
Key features and workflows
Creating Email Campaigns and Managing
Here are the functions that’ll enable you to make and run your campaigns.
Emails sent/opened and links clicked
Click tracking gives you a full history of every link sent
Deliverability rate and delivery by time zone (spam)
Spam folders often watch out for uniform message receipt times, and altering your delivery rate can avoid this filter
Creating and importing email lists
Import your current contacts from a CSV file in minutes
Split tests and A/B tests
Create any kind of test you can envision to build your datastore
Personalization
Newsletters and emails can autofill targeted content to create a stronger response
Reporting and Analysis
The ‘Track and Measure’ tab records a wealth of interaction data.
Engagement reports (Email open rate and CR tracking)
Every email and link sent is attributed to a permanent engagement report
Segmentation
Autosegment contacts by time zone, or create your own subject-specific groups
Social media tracking
Click tracking can be applied to social media widgets
ROI analysis
There’s no current tool to measure or predict ROIs
Integrations
There are a number of options for integrating with third-party platforms.
API integrations
Use the email marketing API to integrate with external services
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Of the above, Shopify and Woocommerce are unavailable
CRM Integrations
A number of practical CRM applications can be used, such as Pipedrive
Social Media integrations
Only Twitter and Facebook are currently supported
Apps
Just 32 apps are available
Plugins
There are a number of options to plug in the popular WordPress applications
Automation
There’s a lot of automation options that can be taken advantage of here. Most will be more beneficial after some data has been collected from newsletter campaigns and split testing. Put this data to work auto-filling headings and content, automating delivery for optimal reception, and merging cross-channel broadcasts.
Design and Ease of Use
Mailigen states that its design interfaces can be used by anyone.
Drag and Drop Interface
A drag-and-drop feature present throughout all creative tools lets you place visuals wherever you like
Landing page creator
Ignore programming and coding by simply clicking your landing page into existence
Email templates
You can choose from 64 email templates, or create your own
Sign up forms within newsletter tool (opt in-opt out process)
The newsletter builder can be combined with WordPress Publish Sign-up Forms for simple creation
Pricing
The pricing here is based on how many subscribers you have, or plan to have.
Number of Subscribers | Price |
500 - 2,500 | $10 per month |
2,500 - 7,500 | $25 per month |
7,500 - 15,000 | $50 per month |
15,000 - 25,000 | $120 per month |
25,000 - 35,000 | $161 per month |
Customer Service
You can email for support at support@mailigen.com, but there’s no phone number to speak of.
Summary
Mailigen can be an asset to your email marketing campaigns, especially when sending newsletters, due to its abundance of design assistance, and it’s intuitive data collection and actioning. This allows you to perfect your newsletters through trial and error testing and can automate some of the more arduous tasks. However, the necessity to know how many subscribers you plan to have might not suit everyone's needs.
A similar service with a pricing structure based on content, rather than subscribers is SendX. And while this service also assists with newsletters, it has a greater focus on cross-platform broadcasting.
