A Mailigen Review: How Much Time Can You Save Through Automation?

Trusted for over nine years by thousands of customers worldwide, Mailigen gives you control over your email marketing campaigns, especially with newsletters. The ability to automate many facets of your campaign based on gathered data can lead to a better response from customers and more productive staff.

Automating newsletters Best for
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$ 10 /mo
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Table of Contents

    Mailigen in a nutshell

    Free Plan: No
    User Accounts: From one to unlimited
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: Yes, 30 days
    Means of Use: Supported by most devices 
    Industry: Marketing, online retail, blogging

    Key features and workflows

    Creating Email Campaigns and Managing

    Here are the functions that’ll enable you to make and run your campaigns.

    Emails sent/opened and links clicked

    Click tracking gives you a full history of every link sent

    Deliverability rate and delivery by time zone (spam)

    Spam folders often watch out for uniform message receipt times, and altering your delivery rate can avoid this filter

    Creating and importing email lists

    Import your current contacts from a CSV file in minutes

    Split tests and A/B tests

    Create any kind of test you can envision to build your datastore


    Newsletters and emails can autofill targeted content to create a stronger response

    Reporting and Analysis

    The ‘Track and Measure’ tab records a wealth of interaction data. 

    Engagement reports (Email open rate and CR tracking)

    Every email and link sent is attributed to a permanent engagement report


    Autosegment contacts by time zone, or create your own subject-specific groups

    Social media tracking

    Click tracking can be applied to social media widgets

    ROI analysis 

    There’s no current tool to measure or predict ROIs


    There are a number of options for integrating with third-party platforms.

    API integrations

    Use the email marketing API to integrate with external services

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Of the above, Shopify and Woocommerce are unavailable

    CRM Integrations

    A number of practical CRM applications can be used, such as Pipedrive

    Social Media integrations

    Only Twitter and Facebook are currently supported


    Just 32 apps are available


    There are a number of options to plug in the popular WordPress applications


    There’s a lot of automation options that can be taken advantage of here. Most will be more beneficial after some data has been collected from newsletter campaigns and split testing. Put this data to work auto-filling headings and content, automating delivery for optimal reception, and merging cross-channel broadcasts.

    Design and Ease of Use

    Mailigen states that its design interfaces can be used by anyone.

    Drag and Drop Interface

    A drag-and-drop feature present throughout all creative tools lets you place visuals wherever you like

    Landing page creator 

    Ignore programming and coding by simply clicking your landing page into existence

    Email templates 

    You can choose from 64 email templates, or create your own

    Sign up forms within newsletter tool (opt in-opt out process)

    The newsletter builder can be combined with WordPress Publish Sign-up Forms for simple creation


    The pricing here is based on how many subscribers you have, or plan to have.

    Number of Subscribers


    500 - 2,500

    $10 per month

    2,500 - 7,500

    $25 per month

    7,500 - 15,000

    $50 per month

    15,000 - 25,000

    $120 per month

    25,000 - 35,000

    $161 per month

    Customer Service

    You can email for support at support@mailigen.com, but there’s no phone number to speak of.


    Mailigen can be an asset to your email marketing campaigns, especially when sending newsletters, due to its abundance of design assistance, and it’s intuitive data collection and actioning. This allows you to perfect your newsletters through trial and error testing and can automate some of the more arduous tasks. However, the necessity to know how many subscribers you plan to have might not suit everyone's needs.

    A similar service with a pricing structure based on content, rather than subscribers is SendX. And while this service also assists with newsletters, it has a greater focus on cross-platform broadcasting.