Mailjet Email Marketing Review: Will It Work for Your Business?

Mailjet in a nutshell

Key features and workflows

Creating emails and campaigns

The platform is set up for collaborative working, meaning multiple members of your team can work on and create campaigns. Each one can record comments in the email editor, use a simple drag and drop interface, and set up automations.

Emails sent/opened and links clicked

You’ll get real-time updates on opened emails, click rates, bounce rates and emails that are marked as spam by your subscribers. This will let you analyze patterns and see where your campaigns might need improving.

Deliverability rates and delivery by time zone

The reporting suite also gives you a breakdown of your deliverability rates. Mailjet doesn’t disclose its average success rates, but it does provide advice on how to make sure your campaigns won’t be lost in the spam folder. If you see your deliverability rates drop, you can tweak your templates to ensure more get through.

While you can segment your audience by country, state and city, you can’t set automated emails to go out in different time zones, which might affect your deliverability rate.

Creating and importing email lists

You can import your contacts from another platform, via Maijet’s API solution, or by manually uploading contacts in a CSV file. The platform will scan your uploads for categories like email address, name and, city, and will match them to the correct categories in your dashboard. You can always make any amendments to the information once you’ve uploaded the file.

Split tests and A/B testing

While most email marketing platforms only let you carry out A/B testings with two versions of an email, Maijet lets you test up to 10 different emails at once. After a set period of time, the best performing email is automatically sent to the rest of your email list.

Personalization

All of your emails can be personalized to automatically add the recipient's name, add in custom subject lines, and break down your campaigns by customer behavior. You can also turn on in-app pop-ups that’ll give you advice on how best to set up your email templates as you work on them.

Reporting and analysis

Maijet has a good set of reporting tools available, and you’ll get just about everything you need to run an effective campaign. There are competitors that offer more detailed features, but Maijet is perfect for smaller businesses.

Engagement reports

You’ll get standard metrics such as open rates, click rates, bounce rates, and spam rejections. The dashboard works in real-time, so you don’t actually need to pull out a report and can watch your stats live. This is usually enough to make adjustments to your campaign, but don’t expect a full suite of highly detailed reports. You also won’t find any extra reporting integrations to add to Maijet, so you’re stuck with the core package.

Heat maps

While you can segment your audience by country and city, you won’t get any heat map reporting tools to find out which regions are engaging most with your campaign.

Campaign comparison report

Maijet has a campaign comparison tool that lets you analyze different trends over time across various campaigns. This should give you an idea of what’s working well and what needs to be improved such as better email titles, less text, or use of images to increase conversions.

Segmentation

Subscriber segmentation is somewhat lacking in comparison to other email marketing platforms. You’ll only be able to choose from a list of drop-down options such as country, gender, name, and those that’ve clicked links in the past. Other platforms allow even more options such as past purchases and page views, as well as creating your own custom segments.

Social media tracking

You can integrate up to 10 different social media platforms into your email. Social media links will be embedded in your emails, but you won’t be able to track clicks or conversions made this way.

ROI analysis

Mailjet doesn’t provide return-on-investment reports, but it does have how-to content detailing how you can calculate the figures yourself.

Integrations

The software has around 100 apps and integrations are available in all; this is similar to the amount you’d find at competitor platforms. You’ll find plugins to most major eCommerce sites, connections to CRM tools, and additional marketing apps.

Google Analytics

Mailjet doesn’t have a feature to integrate Google Analytics. 

API integrations

The platform offers a complete API solution for developers and coders who are looking to customize the platform and even build their own integrations.

eCommerce tools

You’ll find all the major eCommerce integration you’d expect with a platform such as this, including, Magento, Shopify, WooCommerce, and Zapier. The software can passively collect customer information from all of these stores and create personalized messages for those buying your products.

CRM integrations

You can integrate into 26 different CRM platforms, which is more than many of Mailjet’s competitors. These include Hubspot, Zoho, Microsoft dynamics, Capsule, and Insightly. Each one lets you sync your CRM contacts to your dashboard and adds more automation options to your emails.

Social media integrations

Social media integrations are a little basic. You can add links to 10 different social media platforms to your email campaigns, but won’t have any tracking data. In addition, the only extra integration you can install is for syncing Facebook contacts.

Apps

Mailjet has some interesting apps that can add a little something extra to your campaigns. These include adding pop-ups and banners to your emails, traffic optimization tools, and site visitor behavior trackers.

Plugins

There are six plugins in total which include WordPress, Joomla, and Drupal.

Automation

Mailjet only offers fairly basic email automation sequences, and you won’t find a high degree of customization here. You’ll only be able to use automation templates that cover scenarios like welcome campaigns for new subscribers, emails to those that have bought a particular product and sign-ups to your loyalty program.

You won’t be able to create custom automation sequences either. For example, you can't set a campaign for users that haven’t engaged for a while, or automate custom follow-ups.

Design and ease of use

The templates are a little basic, but you’re given a lot of customization options. The interface is also quite easy to use and you can create some attractive emails and newsletters.

Drag and drop interface

The drag and drop interface lets you amend text, fonts, and colors as well as add images, videos, buttons, and links, and you can even incorporate different languages. The email editing interface can also be used as a collaboration tool and allows different users in your organization to make comments, edit, and suggest improvements.

Landing page creator

You won’t find a landing page builder at Maijet, which is quite an oversight given other platforms provide this as standard, and at a lower subscription cost too.

Email templates

The range of email and newsletter templates is a little limited, but the customization options more than make up this. With a little time and effort, you can create just about any type of email you’d like.

Mailjet pricing

Maijet’s pricing will increase based on the number of emails you’d like to send per month. You’ll get the exact same features as above, but pricing differs as follows:

Send 60,000 emails

• Basic - $18.95
• Premium - $41.95

Send 150,000 emails

• Basic - $68.95
• Premium - $96.95

Send 450,000 emails

• Basic - $166.95
• Premium - 229.95

Send 900,000 emails

• Basic - $333.95
• Premium - $398.95

Customer service

There are no phone support or live chat channels, and email support is only available to those on paid subscriptions. You’ll also be able to access the Mailjet FAQ and documentation centers where you’ll find a number of how-to guides. 

You could pose your question to the community forum, but the community isn’t very active and many posts and queries go without a response.

My verdict

Maijet is a dependable option for growing businesses that are looking for relatively inexpensive scalability to expand marketing campaigns. The collaboration features and multiple user accounts mean the platform is set up to accommodate larger marketing teams and organizations. You’ll also get some use out of Mailjet if you're a freelancer, as the free option provides the basic tools you’ll need to get started.

However, the software is a little limited in some areas. You’ll need to put some work in to get some good template emails, customer support isn't great and the lack of customization options when segmenting your audience might put a few people off.

What I liked about Mailjet

• There’s a free version
• Multiple users can collaborate on the same campaign
• Easy-to-use email editor
• Great A/B testing
• Flexible pricing options
• Unlimited subscribers on all packages

What I didn’t like about Mailjet

• Lack of segmentation and automation options
• Limited customer support