Professionally Reviewed by: Alex Gurevich
Digital Marketing Expert
Written By Henry Walden - Digital Marketing Expert
Mailjet in a nutshell
Yes, multiple accounts on Premium and Enterprise plans
Segmentation and geo:
No, covered as part of free version
Means of use:
Desktop and mobile
Small to medium-sized businesses
MailJet - The Right Tool For You?
It can be overwhelming trying to pick from the array of email marketing platforms available. In this review, I’ll be looking at MailJet, an email marketing service provided by MailGun to give a digestible breakdown of what they could offer you.
What Is MailJet/MailGun?
MailGun is an email delivery API built for developers. Recently, they have acquired MailJet, a cloud-based email marketing platform that is now integrated into their product as a separate subscription. This tool focuses on making it easy for teams to build creative email campaigns.
Mailjet Pros & Cons
- Collaborative tool: Mailjet’s email editor can be used as a collaborative tool. It allows you to work with colleagues on the same campaign and see all the changes a user has applied, add comments, or suggest improvements.
- Affordable pricing: Mailjet offers several pricing plans depending on your number of contacts. The 1sttier costs $9.65and allows you to send 30,000 emails per month.
- Good deliverability: Mailjet performs very well in deliverability tests. It offers an accurate breakdown of your deliverability rates for every campaign. Moreover, with the Enterprise plan, you can also get support from a deliverability expert.
- User-friendly interface: This platform makes it easy to carry out basic email marketing tasks such as creating a campaign, workflow, or segmenting a list. It features a clean interface and a user-friendly drag-and-drop editor that enables you to customize your emails.
- Transactional emails: This feature is helpful for e-commerce as it allows you to create delivery notifications, order confirmations, or declined payment method notifications based on ready-made templates. Moreover, you will get real-time notifications if these emails don’t reach the customers.
- Segmentation options are limited: Mailjet’s segmentation features are somehow limited compared to its rivals. The number of criteria you can choose only includes a few behavior and demographic options (age, gender, clicked links).
- Limited support options: You get customer support, a signed service level agreement, and a dedicated account manager, but only with the most expensive plan. Email support can only be accessed with the paid plans, and there is no live chat or phone support.
- Automation could be better: Mailjet provides a set of automation features.However, they are limited as compared to what you get from the other leading email marketing platforms. The conditions you can apply to workflows are limited to dates or special occasions. The workflows are similar to simple auto responders. Moreover, it is hard to edit a workflow once it has been launched.
Who is Mailjet Good for?
Mailjet is good for you if:
- You need a free plan that offers all the basic email marketing features: with Mailjet’s free plan;, you can send up to 6,000 emails per month and a maximum of 200 emails per day. This plan also includes unlimitedcontacts, email-building features, as well as statistics.
- You need a collaborative tool: Mailjet boasts an excellent joint interface that allows teams to work simultaneously on the same campaign.
- You’re a beginner: this platform’s straightforward interface makes it easy to create subscriber lists, email templates, or automation even with zero previous experience.
- You’ve got a limited budget: with a basic plan that starts at $9.65, Mailjet is one of the most affordable email marketing platforms on the market.
Mailjet is Not Good for You If:
- You’re looking for complex automation: Mailjet’s basic automation and lacks the level of customization that would help you better target your audience. You can only use them in a few circumstances: welcome emails, anniversary emails, etc.
- You need advanced functionality for large contact lists: experienced marketers who want to create complex campaigns might not find the scalability they need in Mailjet.
- You’re looking for a wide array of integrations: this platform offers around 80 integrations, which is less than other email marketing tools.
- You need support but can’t afford the premium plan: Mailjet offers excellent customer support and even a dedicated account manager, but only for the Enterprise plan. For the basic tier, there is no phone or live chat support.
Deliverability rates and delivery by time zone (Rated: 4/5)
Mailjet has good deliverability, and with the Enterprise Plan, you even have access to a deliverability expert to assist you personally with your campaign performance. Time zone segmentation is not available, but there are still plenty of tools to ensure deliverability. They earn a score of 4.
The reporting suite also gives you a breakdown of your deliverability rates. Mailjet doesn’t disclose its average success rates, but itprovides advice on ensuring that your campaigns won’t be lost in the spam folder. If you see your deliverability rates drop, you can tweak your templates to ensure more get through your deliverability.
While you can segment your audience by country, state and city, you can’t set automated emails to go out in different time zones, which might affect your deliverability rate.
Mailjet pricing (Rated: 5/5)
Mailjet’s pricing is flexible, offering affordable options. The options are tiered, with more features and greater capacity for contacts the more you pay. They earn a score of 5 for their relatively inexpensive scalable options.
Mailjet pricing plans differ based on the features each one includes. While the free program supports unlimited contacts, you can only send 6,000 emails per month. The basic plan is quite affordable – only $15 and allows you to send 30,000 emails/month, remove the company’s logo from the templates, use sub-account, and access customer support. The premium plan costs $25 and also includes a dedicated account manager, SLA, fast approval, unlimited scalability, and additional user accounts.
· Send 6,000 emails per month (limited to 200 per day)
· Unlimited contacts
· Access to the email editing tool
· Access to advanced statistics
Essential - starting at $15/month
· Send up to 30,000 emails per month
· Access to online customer support
· Free sub-accounts for those in your organization
· Removal of Mailjet logo from your emails
Premium - starting at $25/month
· All of the features of the previous two tiers
· Segmentation options
· A/B testing
· Automation options
Custom- Upon Request
· Dedicated account manager
· A signed service level agreement and fast customer support
· Custom number of additional users
· Unlimited scalability to support high email volumes
Maijet’s pricing will increase based on the number of emails you’d like to send per month. You willYou will get the exact same features as above, but pricing differs as follows:
Send 60,000 emails
- Basic - $18.95
- Premium - $41.95
Send 150,000 emails
- Basic - $68.95
- Premium - $96.95
Send 450,000 emails
- Basic - $166.95
- Premium - 229.95
Send 900,000 emails
- Basic - $333.95
Premium - $398.95
Mailjet allows you to easily cancel your account by accessing the Account Preferences section and selecting Terminate my account. Mailjet doesn’t offer a refund on pre-paid monthly or annual subscription plans as stated in their Term & Conditions unless a payment was made twice by the customer.
Mailjet Key features and workflows
Creating emails and campaigns
The platform is set up for collaborative working, meaning multiple team members can work on and create campaigns. Each can record comments in the email editor, use a simple drag and drop interface, and set up automation.
Emails sent/opened and links clicked
You willYou will get real-time updates on opened emails, click rates, bounce rates and emails that are marked as spam by your subscribers. These featureswill let you analyze patterns and see where your campaigns might need improvement.
Contact List Management
Import your lists and have their information populate automatically, then segment these with interaction or characteristic variables. Segmentation lacks advanced functions, like what products customers viewed recently for personalized campaigns. For example, sending someone skiing trip deals when they’ve just been browsing beach holidays won’t exactly drive engagement.
Creating and importing email lists
You can import your contacts from another platform, via Maijet’s API solution, manually upload contacts in a CSV file. The platform will scan your uploads for categories like email address, name andcity, and will match them to the correct categories in your dashboard. You can always make any amendments to the information once you’ve uploaded the file.
Split tests and A/B testing
While most email marketing platforms only let you carry out A/B testings with two versions of an email, Maijet enables you to test up to 10 different emails at once. After a set period, the best performing email is automatically sent to the rest of your email list.
All of your emails can be personalized to automatically add the recipient's name, add in custom subject lines, and break down your campaigns by customer behavior. You can also turn on in-app pop-ups that’ll advice on how best to set up your email templates as you work on them.
A library of resources is available to you, which comes with an “Email Growth Playbook”. This is a tactical guide on how to optimize your email campaigns, split into categories for contact lists, deliverability, open rates, click rates, design and lifecycle, each with various levels of difficulty. A great tool to utilize, especially for newcomers.
If you have a contract for at least 150,000 emails, you willyou will be given access to your IP address. Being in control of a dedicated IP means you can directly control your sending reputation as you won’t need to share with other users. Who knows what they could be sending!
If you have a dedicated design team, you willyou will probably want to ensure that everyone has access to your campaigns, and which is possible with MailJet. They’ve put an extra focus on making it easy to bounce work between users, add comments, and track progress so you can improve your team’s efficiency.
Reporting and analysis (Rated: 4/5)
Mailjet offers just about everything you might need to successfully run and manage your campaigns and receives a score of 4.
Maijet has a good set of reporting tools available, and you willyou willyou will get just about everything you need to run an effective campaign. Some competitors offer that offer more detailed features, but Maijet is perfect for smaller businesses.
You willYou willYou will get standard metrics such as open rates, click rates, bounce rates, and spam rejections. The dashboard works in real-time, so you don’t need to pull out a report and watch your stats live. This is usually enough to make adjustments to your campaign, but don’t expect a full suite of highly detailedinformation. You also won’t find any extra reporting integrations to add to Maijet, so you’re stuck with the core package.
While you can segment your audience by country and city, you won’t get any heat map reporting tools to determine which regions are engaging most with your campaign.
Campaign comparison report
Maijet has a campaign comparison tool that lets you analyze different trends over time across various campaigns. This should give you an idea of what’s working well and what needs to be improved such as better email titles, less text, or the use of images to increase conversions.
Subscriber segmentation is somewhat lacking in comparison to other email marketing platforms. You willYou willYou will only be able to choose from a list of drop-down options such as country, gender, name, and those that you have clicked links in the past. Other platforms allow even more options, such as past purchases and page views, as well as creating your custom segments.
Social media tracking
You can integrate up to 10 different social media platforms into your email. Social media links will be embedded in your emails, but you won’t be able to track clicks or conversions made this way.
Mailjet doesn’t provide return-on-investment reports, but it does have how-to content detailing how you can calculate the figures yourself.
Mailjet Integrations (Rated: 5/5)
The integrations are limited, with only around 100 on offer. Reporting integrations are unavailable, but Mailjet still offers integrations to eCommerce sites, CRM systems and additional marketing apps, allowing you to expand your marketing universe. Despite their limitations, they still earn a score of 5.
The software has around 100 apps, and integrations are available in all; this is similar to the amount you’d find at competitor platforms. You willYou will find plugins to most major eCommerce sites, connections to CRM tools, and additional marketing apps.
Mailjet doesn’t have a feature to integrate Google Analytics.
The platform offers a complete API solution for developers and coders looking to customize the forum and even build own integrations.
You willYou will find all the central eCommerce integration you’d expect with a platform such as this, including, Magento, Shopify, WooCommerce, and Zapier. The software can passively collect customer information from these stores and create personalized messages for those buying your products.
You can integrate into 26 different CRM platforms, which is more than many of Mailjet’s competitors. These include Hubspot, Zoho, Microsoft dynamics, Capsule, and Insightly. Each lets you sync your CRM contacts to your dashboard and adds more automation options to your emails.
Social media integrations
Social media integrations are a little bare. You can add links to 10 different social media platforms to your email campaigns but won’t have any tracking data. In addition, the only extra integration you can install is for syncing Facebook contacts.
Mailjet has some exciting apps that can add a little something extra to your campaigns. These include adding pop-ups and banners to your emails, traffic optimization tools, and site visitor behavior trackers.
There are six plugins in total, which include WordPress, Joomla, and Drupal.
Mailjet Automation (Rated: 3/5)
Mailjet does have limited automation capabilities, which I was disappointed by. Other email marketing platforms offer a much wider range of features and are better for more complex actions. I give a score of 3.
Mailjet only offers fairly basic email automation sequences, and you won’t find a high degree of customization here. You willYou will only be able to use automation templates that cover scenarios like welcome campaigns for new subscribers, emails to those that have bought a particular product and sign-ups to your loyalty program.
You won’t be able to create custom automation sequences either. For example, you can't set a campaign for users that haven’t engaged for a while, or automate custom follow-ups.
Design and ease of use (Rated: 5/5)
Mailjet earns a perfect score for their attractive templates and visually appealing interface. Likewise, the addition of the collaboration feature makes it easy to work as a team, distributing work as and when it is needed.
Visually stimulating interfaces for designing your emails and campaigns make it easy to understand each process, making this tool accessible to people with varying technical prowess. The collaboration features mentioned earlier ensure distributing work and assigning tasks is a quick and painless process.
The templates are a little bare, but you’re given a lot of customization options. The interface is also relatively easy to use and you can create some attractive emails and newsletters.
Drag and drop interface
The drag and drop interface lets you amend the text, fonts, and colors and add images, videos, buttons, and links, and you can even incorporate different languages. The email editing interface can also be used as a collaboration tool and allows other users in your organization to make comments, edit, and suggest improvements.
Landing page creator
You won’t find a landing page builder at Maijet, which is quite an oversight given that other platforms provide this as standard, and at a lower subscription cost
The range of email and newsletter templates is limited, but the customization options more than make up this. With a bit time and effort, you can create just about any of email you’d like.
MailerLite - This software offers multiple advantages, such as a rich array of email design options and two email builders, a good selection of templates and ease of use. MailerLite is an affordable and flexible tool, and.It performs pretty well in most deliverability tests, which means it can help you get your emails in your subscribers’ primary inboxes successfully.
Benchmark - Benchmark has been on the market since 2004. This old and reputable player offers an intuitive user interface and lots of email customization options. It provides a free plan for a maximum of 2,000 contacts, and its paid plans start at $12 per month. Benchmark features excellent list segmentation capabilities and reliable A/B testing and anti-spam tools.
Sendx - Sendx is a relatively new and affordable email marketing software that features a clean and straightforward dashboard. Sendx provides a robust array of automation and excellent support round the clock. This platform can also help you segment your audience quickly and easily by applying tags and offering 50 professional templates and more than a million stock photos.
Mailjet Customer service (Rated: 3/5)
Email support is only available to those with paid plans, and the community forum is relatively inactive. There are features in place to assist you, but as a whole, Mailjet’s support only receives a 3.
There are no phone support or live chat channels, and email support is only available to those on paid subscriptions. You will also be able to access the Mailjet FAQ and documentation centres, where to find several of how-to guides.
You could pose your question to the community forum, but the community isn’t very active, and many posts and queries go without a response.
Maijet is a dependable option for growing businesses looking for relatively inexpensive scalability to expand marketing campaigns. The collaboration features and multiple user accounts mean the platform is set up to accommodate larger marketing teams and organizations. You will also get some use out of Mailjet if you are a freelancer, as the free option provides the essential tools yo will need to get started.
However, the software is a little limited in some areas. You willYou will need to put some work in to get good template emails, customer support isn't great and the lack of customization options when segmenting your audience might put a few people off.
What I liked about Mailjet
- There’s a free version
- Multiple users can collaborate on the same campaign
- Easy-to-use email editor
- Great A/B testing
- Flexible pricing options
- Unlimited subscribers on all packages
What I didn’t like about Mailjet
- Lack of segmentation and automation options
- Limited customer support