MailZak Reviewed: The Best Way to Use Customer Interaction Data?

MailZak in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

These features will enable you to operate your marketing campaigns.

Emails sent/opened and links clicked

Every email ever sent can be analyzed for its open history

Deliverability rate and delivery by time zone (spam)

You can auto send emails by received time, to account for contacts’ geographical locations

Creating and importing email lists

You can import current lists you may have using a CSV file

Split tests and A/B tests

It’s possible to send two similar messages, and analyze which works better

Personalization

You can automate some personalized features during email creation

Reporting and Analysis

There’s an intuitive and easy-to-view graphical overview with many specific tabs for closer analysis.

Engagement reports (Email open rate and CR tracking)

Every campaign is carefully monitored and customer engagement is reported

Segmentation 

Split your contacts into groups and study how they each react to new campaigns

Social media tracking

You can track any link clicked within an email

ROI analysis 

View past campaign success rates and even predict upcoming ROIs based on this

Integrations

These platforms can be synchronized with your service.

API integrations

MailZak has no API option, but you can use third party API providers like MailChimp

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

It’s possible to integrate all of the above

CRM Integrations

You can connect with the popular HubSpot CRM

Social Media integrations

Most popular social media applications are supported

Apps 

There are several dozen apps to choose from

Plugins

You can also incorporate some useful plugins

Automation

As MailZak is geared towards the use of customer interaction data, the automation options are mainly featured around this. You can automate your customer onboarding to send personalized welcome emails to all your new customers, and automate delivery times to match what you’ve learned from the analytics center.

Design and Ease of Use

The system is fairly simple to use for creative purposes.

Drag and Drop Interface

There’s no drag-and-drop interface supported

Landing page creator 

You can create your landing pages using a fairly simple and intuitive tool

Email templates 

Choose from dozens of bespoke templates or create your own

Sign up forms within newsletter tool (opt in-opt out process)

You can include forms for your campaigns with just a few clicks

Pricing

Customer Service

While there’s a support number and email address, these contact details are only shared with paying customers.

Summary

MailZak is a competent tool that could be used to decent effect when assessing customer interaction data. It’d be especially beneficial to a large company that’s already established many email campaigns and wants to fine-tune a new direction based on how customers have previously responded. However, a company this large would likely want more automation options.

A better service for your needs might be Sendinblue. This organization offers a similarly sized analysis center but has less limitation when it comes to automation.