MailZak in a nutshell
|User Accounts:||One with the cheapest plan|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Free Trial:||Yes, for 7 days|
|Means of Use:||Desktop, laptop, mobile device|
Key features and workflows
Creating Email Campaigns and Managing
These features will enable you to operate your marketing campaigns.
Emails sent/opened and links clicked
Every email ever sent can be analyzed for its open history
Deliverability rate and delivery by time zone (spam)
You can auto send emails by received time, to account for contacts’ geographical locations
Creating and importing email lists
You can import current lists you may have using a CSV file
Split tests and A/B tests
It’s possible to send two similar messages, and analyze which works better
You can automate some personalized features during email creation
Reporting and Analysis
There’s an intuitive and easy-to-view graphical overview with many specific tabs for closer analysis.
Engagement reports (Email open rate and CR tracking)
Every campaign is carefully monitored and customer engagement is reported
Split your contacts into groups and study how they each react to new campaigns
Social media tracking
You can track any link clicked within an email
View past campaign success rates and even predict upcoming ROIs based on this
These platforms can be synchronized with your service.
MailZak has no API option, but you can use third party API providers like MailChimp
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
It’s possible to integrate all of the above
You can connect with the popular HubSpot CRM
Social Media integrations
Most popular social media applications are supported
There are several dozen apps to choose from
You can also incorporate some useful plugins
As MailZak is geared towards the use of customer interaction data, the automation options are mainly featured around this. You can automate your customer onboarding to send personalized welcome emails to all your new customers, and automate delivery times to match what you’ve learned from the analytics center.
Design and Ease of Use
The system is fairly simple to use for creative purposes.
Drag and Drop Interface
There’s no drag-and-drop interface supported
Landing page creator
You can create your landing pages using a fairly simple and intuitive tool
Choose from dozens of bespoke templates or create your own
Sign up forms within newsletter tool (opt in-opt out process)
You can include forms for your campaigns with just a few clicks
$12 per month
$24 per month
$49 per month
$89 per month
While there’s a support number and email address, these contact details are only shared with paying customers.
MailZak is a competent tool that could be used to decent effect when assessing customer interaction data. It’d be especially beneficial to a large company that’s already established many email campaigns and wants to fine-tune a new direction based on how customers have previously responded. However, a company this large would likely want more automation options.
A better service for your needs might be Sendinblue. This organization offers a similarly sized analysis center but has less limitation when it comes to automation.