MailZak Reviewed: The Best Way to Use Customer Interaction Data?

MailZak is a tool to broaden the reach of your email marketing campaigns and to strengthen the loyalty of your current customers. This service has an extra focus on analyzing customer interaction, and employs powerful analytical tools to study and predict contacts’ behaviors.

MailZak
Actioning customer data Best for
3 /5
Rating
$ 12 /mo
Starting Price
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Table of Contents

    MailZak in a nutshell

    Free Plan: Yes
    User Accounts: One with the cheapest plan
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: Yes, for 7 days
    Means of Use: Desktop, laptop, mobile device
    Industry: eCommerce, advertising

    Key features and workflows

    Creating Email Campaigns and Managing

    These features will enable you to operate your marketing campaigns.

    Emails sent/opened and links clicked

    Every email ever sent can be analyzed for its open history

    Deliverability rate and delivery by time zone (spam)

    You can auto send emails by received time, to account for contacts’ geographical locations

    Creating and importing email lists

    You can import current lists you may have using a CSV file

    Split tests and A/B tests

    It’s possible to send two similar messages, and analyze which works better

    Personalization

    You can automate some personalized features during email creation

    Reporting and Analysis

    There’s an intuitive and easy-to-view graphical overview with many specific tabs for closer analysis.

    Engagement reports (Email open rate and CR tracking)

    Every campaign is carefully monitored and customer engagement is reported

    Segmentation 

    Split your contacts into groups and study how they each react to new campaigns

    Social media tracking

    You can track any link clicked within an email

    ROI analysis 

    View past campaign success rates and even predict upcoming ROIs based on this

    Integrations

    These platforms can be synchronized with your service.

    API integrations

    MailZak has no API option, but you can use third party API providers like MailChimp

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    It’s possible to integrate all of the above

    CRM Integrations

    You can connect with the popular HubSpot CRM

    Social Media integrations

    Most popular social media applications are supported

    Apps 

    There are several dozen apps to choose from

    Plugins

    You can also incorporate some useful plugins

    Automation

    As MailZak is geared towards the use of customer interaction data, the automation options are mainly featured around this. You can automate your customer onboarding to send personalized welcome emails to all your new customers, and automate delivery times to match what you’ve learned from the analytics center.

    Design and Ease of Use

    The system is fairly simple to use for creative purposes.

    Drag and Drop Interface

    There’s no drag-and-drop interface supported

    Landing page creator 

    You can create your landing pages using a fairly simple and intuitive tool

    Email templates 

    Choose from dozens of bespoke templates or create your own

    Sign up forms within newsletter tool (opt in-opt out process)

    You can include forms for your campaigns with just a few clicks

    Pricing

    Inflammable

    $12 per month

    Explosive

    $24 per month

    Destructive

    $49 per month

    Nuke

    $89 per month

    Customer Service

    While there’s a support number and email address, these contact details are only shared with paying customers.

    Summary

    MailZak is a competent tool that could be used to decent effect when assessing customer interaction data. It’d be especially beneficial to a large company that’s already established many email campaigns and wants to fine-tune a new direction based on how customers have previously responded. However, a company this large would likely want more automation options.

    A better service for your needs might be Sendinblue. This organization offers a similarly sized analysis center but has less limitation when it comes to automation.