A Review of Mapp Digital: The Best Choice for Email Marketing?

Mapp Digital provides a service that claims to be able to enhance your customers’ experiences, with personalized emails improving loyalty and automation to increase customer engagement while lowering the workload on your end.

mapp
Multi-channel marketing Best for
3 /5
Rating
$ Unknown /mo
Starting Price
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Table of Contents

    Mapp Digital in a nutshell

    Free Plan: No
    User Accounts: Dependent on price
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Mobile, tablet, computer
    Industry: Marketing, eCommerce

    Key features and workflows

    Creating Email Campaigns and Managing

    You can use the following to create and run your campaigns.

    Emails sent/opened and links clicked

    Even if your outgoing messages number in the millions, every link clicked is tracked

    Deliverability rate and delivery by time zone (spam)

    Set your delivery times to sporadic to avoid being flagged as spam

    Creating and importing email lists

    Import your current contacts from an excel file in three steps

    Split tests and A/B tests

    Split tests of any size available

    Personalization

    Increase conversion rates with intuitive personalization

    Reporting and Analysis

    You can analyze your current and past campaigns in detail using these features.

    Engagement reports (Email open rate and CR tracking)

    Over one million messages can be tracked to see if they’re opened or not

    Segmentation 

    You can manually create any sort of segmentation groups you like

    Social media tracking

    Close connections with popular social media platforms allow you to track widget clicks

    ROI analysis 

    The review center can assess prospective returns on investment based on current results

    Integrations

    A variety of optional applications can improve your performance and conversion rates.

    API integrations

    The Mapp Engage API can be used for cross-platform information sharing

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    You can connect with all of the above platforms

    CRM Integrations

    Zoho CRM comes preinstalled

    Social Media integrations

    Mapp Digital works closely with popular social media outlets for close cross-channel connections

    Apps 

    Dozens of applications are available

    Plugins

    There are a number of optional WordPress plugins 

    Automation

    Mapp Digital gives you a fair range of control when it comes to automation and across various platforms. Set your different social media accounts to automatically react to one another, posting at similar times or regular intervals, and focusing on contacts across different channels.

    Design and Ease of Use

    Most of the design functionality is intuitive.

    Drag and Drop Interface

    The email editor uses the drag-and-drop feature so that anyone can create their perfect email

    Landing page creator 

    The drag and drop feature can also be used to create landing pages

    Email templates 

    Choose from 19 templates, or create your own with ease

    Sign up forms within newsletter tool (opt in-opt out process)

    The form creation wizard lets you make forms in minutes

    Pricing

    There’s no clear pricing structure at Mapp Digital. You’ll need to enter some information about your business and personal details, and then request a price. The options for ‘company size’ are ‘myself only’, ‘2 - 10’, ‘11 - 50’, ‘51 - 250’, ‘above 250’, and ‘1001’. One can assume this means the number of customers, but it’s very unclear.

    Customer Service

    You can get in touch by emailing americas@mapp.com, or by using the phone on +1 619 295 1856.

    Summary

    Mapp Digital can be used to increase conversion rates and improve contact engagement, through the use of intuitive personalization, accurate and large scale data recording, and streamlining cross channel campaigns. A large scale digital marketing campaigner could use these features to excellent effect, although the pricing structure is ambiguous, and so there's no guarantee of what you’ll be paying.

    Another company that excels in combining campaigns across various platforms is Get Response. You can use automation here to link your different social media broadcasts with your email marketing, and the pricing is transparent, with the cheapest plan costing just $10.50 per month.