Mapp Digital in a nutshell
|User Accounts:||Dependent on price|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Mobile, tablet, computer|
Key features and workflows
Creating Email Campaigns and Managing
You can use the following to create and run your campaigns.
Emails sent/opened and links clicked
Even if your outgoing messages number in the millions, every link clicked is tracked
Deliverability rate and delivery by time zone (spam)
Set your delivery times to sporadic to avoid being flagged as spam
Creating and importing email lists
Import your current contacts from an excel file in three steps
Split tests and A/B tests
Split tests of any size available
Increase conversion rates with intuitive personalization
Reporting and Analysis
You can analyze your current and past campaigns in detail using these features.
Engagement reports (Email open rate and CR tracking)
Over one million messages can be tracked to see if they’re opened or not
You can manually create any sort of segmentation groups you like
Social media tracking
Close connections with popular social media platforms allow you to track widget clicks
The review center can assess prospective returns on investment based on current results
A variety of optional applications can improve your performance and conversion rates.
The Mapp Engage API can be used for cross-platform information sharing
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
You can connect with all of the above platforms
Zoho CRM comes preinstalled
Social Media integrations
Mapp Digital works closely with popular social media outlets for close cross-channel connections
Dozens of applications are available
There are a number of optional WordPress plugins
Mapp Digital gives you a fair range of control when it comes to automation and across various platforms. Set your different social media accounts to automatically react to one another, posting at similar times or regular intervals, and focusing on contacts across different channels.
Design and Ease of Use
Most of the design functionality is intuitive.
Drag and Drop Interface
The email editor uses the drag-and-drop feature so that anyone can create their perfect email
Landing page creator
The drag and drop feature can also be used to create landing pages
Choose from 19 templates, or create your own with ease
Sign up forms within newsletter tool (opt in-opt out process)
The form creation wizard lets you make forms in minutes
There’s no clear pricing structure at Mapp Digital. You’ll need to enter some information about your business and personal details, and then request a price. The options for ‘company size’ are ‘myself only’, ‘2 - 10’, ‘11 - 50’, ‘51 - 250’, ‘above 250’, and ‘1001’. One can assume this means the number of customers, but it’s very unclear.
You can get in touch by emailing email@example.com, or by using the phone on +1 619 295 1856.
Mapp Digital can be used to increase conversion rates and improve contact engagement, through the use of intuitive personalization, accurate and large scale data recording, and streamlining cross channel campaigns. A large scale digital marketing campaigner could use these features to excellent effect, although the pricing structure is ambiguous, and so there's no guarantee of what you’ll be paying.
Another company that excels in combining campaigns across various platforms is Get Response. You can use automation here to link your different social media broadcasts with your email marketing, and the pricing is transparent, with the cheapest plan costing just $10.50 per month.