Maropost Reviewed: Can it Boost Your Email Success Rates?

Maropost’s service is aimed at increasing the delivery rates of your emails. Many an email marketing campaign fails because unsolicited contact either gets deleted or ignored. This service works on delivering the perfect targeted subject lines and content at the most opportune time of day for potential customers to connect with you.

Maropost
Improving delivery rate Best for
3 /5
Rating
$ 500 /mo
Starting Price
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Table of Contents

    Maropost in a nutshell

    Free Plan: No
    User Accounts: Unlimited
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Any internet device
    Industry: Media, publishing, eCommerce

    Key features and workflows

    Creating Email Campaigns and Managing

    Generate and run your campaigns with the following features.

    Emails sent/opened and links clicked

    You can track which emails were opened immediately, which took the longest, and those not at all

    Deliverability rate and delivery by time zone (spam)

    Use data to analyze when the perfect time for each contact to receive mail is, and pre-send accordingly

    Creating and importing email lists

    You can have your current contacts ready to receive mail in minutes

    Split tests and A/B tests

    Divide and test emails endlessly to perfect your subject lines and delivery times

    Personalization

    Use targeted personalization based on your contacts’ previous clicks

    Reporting and Analysis

    The Reporting Overview tab closely tracks all relevant customer data

    Engagement reports (Email open rate and CR tracking)

    Daily reports show email open rates and even the time taken for contacts to do so

    Segmentation 

    You can pre-segment groups by interests, location or click history

    Social media tracking

    It's possible to sync up your social media broadcasts to track links clicked

    ROI analysis 

    There are currently no tools to analyze your ROI

    Integrations

    It’s possible to integrate with any of the following addons.

    API integrations

    Maropost for Marketing REST API gives developers control over the platform

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    All of the mentioned platforms are supported

    CRM Integrations

    Choose from amoCRM, Benchmark, and dozens of other CRM integrations

    Social Media integrations

    All the commonly used social media apps are available

    Apps 

    Zapier gives you access to over 500 applications

    Plugins

    A number of popular WordPress plugins are optional

    Automation

    Maropost’s automation options mostly focus on improving delivery rate. You can automate when emails will be sent, and the content will be based on the success rate data you’ve gathered from previous campaigns. This should mean that each campaign is more successful than the last.

    Design and Ease of Use

    There are a number of options for design that take away the necessity to have coding or programming experience.

    Drag and Drop Interface

    Most content creation can be done using a drag-and-drop editor

    Landing page creator 

    Use WYSIWYG or drag and drop to make landing pages in minutes

    Email templates 

    An extensive template library can be added to

    Sign up forms within newsletter tool (opt in-opt out process)

    Optional signup forms can be auto-generated or made in minutes

    Pricing

    Essentials 

    $500 per month

    Professional

    Contact Maropost directly

    Enterprise 

    Contact Maropost directly

    Customer Service

    If you need support at any point, you can email 24/7 on Support@maropost.com, or call during business hours on 1 888 438 3152.

    Summary

    For businesses trying to improve their delivery rate, Maropost will have what they're looking for. You can automate and test your way to an almost perfect delivery rate, massively increasing your brand recognition. The main drawback for many will be the prohibitive price, which for smaller companies will be just too much.

    Another service that aims to boost your delivery rates is Get Response. Using this service can definitely improve your customer conversion rate and visibility, but it’ll be more appealing to smaller businesses, as its pricing starts at just $10.50 per month.