Written By Jason Rowse - Digital Marketing Expert
Maropost in a nutshell
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Any internet device|
|Industry:||Media, publishing, eCommerce|
Key features and workflows
Creating Email Campaigns and Managing
Generate and run your campaigns with the following features.
Emails sent/opened and links clicked
You can track which emails were opened immediately, which took the longest, and those not at all
Deliverability rate and delivery by time zone (spam)
Use data to analyze when the perfect time for each contact to receive mail is, and pre-send accordingly
Creating and importing email lists
You can have your current contacts ready to receive mail in minutes
Split tests and A/B tests
Divide and test emails endlessly to perfect your subject lines and delivery times
Use targeted personalization based on your contacts’ previous clicks
Reporting and Analysis
The Reporting Overview tab closely tracks all relevant customer data
Engagement reports (Email open rate and CR tracking)
Daily reports show email open rates and even the time taken for contacts to do so
You can pre-segment groups by interests, location or click history
Social media tracking
It's possible to sync up your social media broadcasts to track links clicked
There are currently no tools to analyze your ROI
It’s possible to integrate with any of the following addons.
Maropost for Marketing REST API gives developers control over the platform
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
All of the mentioned platforms are supported
Choose from amoCRM, Benchmark, and dozens of other CRM integrations
Social Media integrations
All the commonly used social media apps are available
Zapier gives you access to over 500 applications
A number of popular WordPress plugins are optional
Maropost’s automation options mostly focus on improving delivery rate. You can automate when emails will be sent, and the content will be based on the success rate data you’ve gathered from previous campaigns. This should mean that each campaign is more successful than the last.
Design and Ease of Use
There are a number of options for design that take away the necessity to have coding or programming experience.
Drag and Drop Interface
Most content creation can be done using a drag-and-drop editor
Landing page creator
Use WYSIWYG or drag and drop to make landing pages in minutes
An extensive template library can be added to
Sign up forms within newsletter tool (opt in-opt out process)
Optional signup forms can be auto-generated or made in minutes
$500 per month
Contact Maropost directly
Contact Maropost directly
If you need support at any point, you can email 24/7 on Support@maropost.com, or call during business hours on 1 888 438 3152.
For businesses trying to improve their delivery rate, Maropost will have what they're looking for. You can automate and test your way to an almost perfect delivery rate, massively increasing your brand recognition. The main drawback for many will be the prohibitive price, which for smaller companies will be just too much.
Another service that aims to boost your delivery rates is Get Response. Using this service can definitely improve your customer conversion rate and visibility, but it’ll be more appealing to smaller businesses, as its pricing starts at just $10.50 per month.