Omeda Review 2020: The Best Way to Manage Your Audience Relations?

Omeda has been helping companies manage and activate audiences for over 30 years, and in that time has gathered a fair amount of support, boasting decent customer reviews. It aims to use previously gathered data to understand audience behavior and content engagement, and utilizes this to better connect with your customers.

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Table of Contents

    Omeda in a nutshell

    Free Plan: No
    User Accounts: Options for Multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Mobile, Tablet, Computer
    Industry: Advertising, Media, eCommerce

    Key features and workflows

    Creating Email Campaigns and Managing

    These features will allow you to control your marketing campaigns.

    Emails sent/opened and links clicked

    Each email that you send can have its open history assessed 

    Deliverability rate and delivery by time zone (spam)

    It's possible to resend emails, and the software will deliver them at the ideal relative time

    Creating and importing email lists

    Any contact lists you already have can be uploaded from excel

    Split tests and A/B tests

    You can send two similar messages to audience groups, and learn from the response

    Personalization

    Customize messages based on your customer’s previous interactions with you

    Reporting and Analysis

    You can use the Analytics Dashboard to receive an overview of your success rates

    Engagement reports (Email open rate and CR tracking)

    You’re able to assess campaigns and even individual emails or contacts for their open rates

    Segmentation 

    By dividing your contacts into groups, you can make messages more focused, and tailor high-value promotions

    Social media tracking

    There’s no mention of any options for tracking a social media broadcast

    ROI analysis 

    There’s a useful ROI tool for analyzing your investments

    Integrations

    You can sync with the following platforms.

    API integrations

    A comprehensive REST API option gives programmers control over applications

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    None of these choices are available

    CRM Integrations

    There are just four CRM integrations to choose from

    Social Media integrations

    Both Facebook and Instagram are supported

    Apps 

    Through Zapier you can connect with hundreds of apps

    Plugins

    There are no plugin options mentioned

    Automation

    Most of the automation options here relate to the delivery of emails. You can line up a series of campaigns to be auto-sent, automate replies based on a variety of factors, and set up your customer onboarding to send personalized welcome emails to all your new clients.

    Design and Ease of Use

    You shouldn't need any prior knowledge in order to operate this system.

    Drag-and-Drop Interface

    The ‘Omail’ email builder lets you create with any coding

    Landing page creator 

    There’s a landing page wizard that can auto-create hundreds of pages

    Email templates 

    There's a fairly limited number of templates to choose from, but you can make your own

    Sign up forms within newsletter tool (opt in-opt out process)

    It takes just a few clicks to create forms

    Pricing

    Unfortunately, there's no information at all about pricing on the website. It’s simply mentioned that support consultants are available 24/7, and you should phone up for prices.

    Customer Service

    You can use an online chat function, or call directly at 312 312 2050.

    Summary

    Omeda is a competent system that could enable marketers and media companies to reach more people and to better engage with them, increasing loyalty and conversion. However, some of the options are a little lacking, such as automation, and it isn’t clear whether this is reflected in the pricing.

    A better service for your needs would likely be Send X. This organization also has a comprehensive analysis center, but fewer limitations on automation, and costs are clear on the website, starting at $7.49 per month.