Omeda Review 2021: The Best Way to Manage Your Audience Relations?

Omeda in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

These features will allow you to control your marketing campaigns.

Emails sent/opened and links clicked

Each email that you send can have its open history assessed 

Deliverability rate and delivery by time zone (spam)

It's possible to resend emails, and the software will deliver them at the ideal relative time

Creating and importing email lists

Any contact lists you already have can be uploaded from excel

Split tests and A/B tests

You can send two similar messages to audience groups, and learn from the response

Personalization

Customize messages based on your customer’s previous interactions with you

Reporting and Analysis

You can use the Analytics Dashboard to receive an overview of your success rates

Engagement reports (Email open rate and CR tracking)

You’re able to assess campaigns and even individual emails or contacts for their open rates

Segmentation 

By dividing your contacts into groups, you can make messages more focused, and tailor high-value promotions

Social media tracking

There’s no mention of any options for tracking a social media broadcast

ROI analysis 

There’s a useful ROI tool for analyzing your investments

Integrations

You can sync with the following platforms.

API integrations

A comprehensive REST API option gives programmers control over applications

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

None of these choices are available

CRM Integrations

There are just four CRM integrations to choose from

Social Media integrations

Both Facebook and Instagram are supported

Apps 

Through Zapier you can connect with hundreds of apps

Plugins

There are no plugin options mentioned

Automation

Most of the automation options here relate to the delivery of emails. You can line up a series of campaigns to be auto-sent, automate replies based on a variety of factors, and set up your customer onboarding to send personalized welcome emails to all your new clients.

Design and Ease of Use

You shouldn't need any prior knowledge in order to operate this system.

Drag-and-Drop Interface

The ‘Omail’ email builder lets you create with any coding

Landing page creator 

There’s a landing page wizard that can auto-create hundreds of pages

Email templates 

There's a fairly limited number of templates to choose from, but you can make your own

Sign up forms within newsletter tool (opt in-opt out process)

It takes just a few clicks to create forms

Pricing

Unfortunately, there's no information at all about pricing on the website. It’s simply mentioned that support consultants are available 24/7, and you should phone up for prices.

Customer Service

You can use an online chat function, or call directly at 312 312 2050.

Summary

Omeda is a competent system that could enable marketers and media companies to reach more people and to better engage with them, increasing loyalty and conversion. However, some of the options are a little lacking, such as automation, and it isn’t clear whether this is reflected in the pricing.

A better service for your needs would likely be Send X. This organization also has a comprehensive analysis center, but fewer limitations on automation, and costs are clear on the website, starting at $7.49 per month.