Written By Jason Rowse - Digital Marketing Expert
Omeda in a nutshell
|User Accounts:||Options for Multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||Advertising, Media, eCommerce|
Key features and workflows
Creating Email Campaigns and Managing
These features will allow you to control your marketing campaigns.
Emails sent/opened and links clicked
Each email that you send can have its open history assessed
Deliverability rate and delivery by time zone (spam)
It's possible to resend emails, and the software will deliver them at the ideal relative time
Creating and importing email lists
Any contact lists you already have can be uploaded from excel
Split tests and A/B tests
You can send two similar messages to audience groups, and learn from the response
Customize messages based on your customer’s previous interactions with you
Reporting and Analysis
You can use the Analytics Dashboard to receive an overview of your success rates
Engagement reports (Email open rate and CR tracking)
You’re able to assess campaigns and even individual emails or contacts for their open rates
By dividing your contacts into groups, you can make messages more focused, and tailor high-value promotions
Social media tracking
There’s no mention of any options for tracking a social media broadcast
There’s a useful ROI tool for analyzing your investments
You can sync with the following platforms.
A comprehensive REST API option gives programmers control over applications
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
None of these choices are available
There are just four CRM integrations to choose from
Social Media integrations
Both Facebook and Instagram are supported
Through Zapier you can connect with hundreds of apps
There are no plugin options mentioned
Most of the automation options here relate to the delivery of emails. You can line up a series of campaigns to be auto-sent, automate replies based on a variety of factors, and set up your customer onboarding to send personalized welcome emails to all your new clients.
Design and Ease of Use
You shouldn't need any prior knowledge in order to operate this system.
The ‘Omail’ email builder lets you create with any coding
Landing page creator
There’s a landing page wizard that can auto-create hundreds of pages
There's a fairly limited number of templates to choose from, but you can make your own
Sign up forms within newsletter tool (opt in-opt out process)
It takes just a few clicks to create forms
Unfortunately, there's no information at all about pricing on the website. It’s simply mentioned that support consultants are available 24/7, and you should phone up for prices.
You can use an online chat function, or call directly at 312 312 2050.
Omeda is a competent system that could enable marketers and media companies to reach more people and to better engage with them, increasing loyalty and conversion. However, some of the options are a little lacking, such as automation, and it isn’t clear whether this is reflected in the pricing.
A better service for your needs would likely be Send X. This organization also has a comprehensive analysis center, but fewer limitations on automation, and costs are clear on the website, starting at $7.49 per month.