Omnisend in a nutshell
Yes you can register multiple accounts
Segmentation and geo:
Yes, 14-day free trial
Means of use:
Mobile, tablet, social media
Any business that needs to run multiple campaigns.
Key features and workflows
Creating emails and campaigns
You’ll notice right away how easy it is to set up email campaigns with this platform. A lot of the process is automated, and you get some interesting customization options to help get the most out of your emails.
Emails sent/opened and links clicked
Omnisend had some pretty comprehensive statistics, including emails sent, open rates, and click rates. You’ll even get more detailed metrics like unsubscribe rates and the average revenue generated by email to really pinpoint where the strengths and weaknesses are in your campaigns. For example, if you’ve noticed an uptick in unsubscribe rates, you might want to revisit your template.
Deliverability rates and delivery by time zone
You’ll get a full range of stats on the deliverability of your emails covering bounce rate, blocked mails, and dead email addresses. It also provides annual reports on its deliverability rates that currently stand at around 98%, which is excellent.
You’ll also find how-to articles with advice on how you can improve your rates. Plus, you can schedule emails to be delivered across different times and in different time zones to help further improve deliverability.
Creating and importing email lists
You can easily create email lists based on any topic and the type of market segmentation you’d like, or you can import existing email lists quickly into Omnisend using multiple different file formats.
Split tests and A/B testing
The platform offers full A/B testing, allowing you to see which campaigns are working and which aren’t. You can easily split your audience, try different email formats in the same campaign, and try out different messages and links to see which ones are working the best.
Omnisend has a great customization tool that lets you add images, logos, and personalized messages to your newsletters and emails. You can even add automated product recommendations to your messages, offering the most relevant products to your subscribers.
Reporting and analysis
The platform has some of the most detailed reporting and engagement tools we’ve seen across any email marketing product. On top of open rate and click rate tracking, you’ll also be able to see what products people are clicking on as a result of your marketing campaign, which items get added or removed from carts and overall conversion rates.
You can even break down reports to the individual customer level to spot trends and behaviors that can help shape future campaigns.
You won’t find heat map data on your dashboard, but you can integrate Google Analytics into your software. This way, you can see which countries, cities, and regions are engaging the most with your campaign.
Campaign comparison report
You can’t compare campaigns directly, but each individual campaign has a set of detailed reporting options, making them easy for downloading and comparing yourself.
The software has some pretty powerful segmentation tools. If you’re new to segmented campaigns, you can let Omnisend guide you by suggesting the most effective categories, or you can set up your own segments to target groups like inactive subscribers, new sign-ups, those who’ve purchased a specific product and much more.
Social media tracking
You can link up the platform with your social media accounts and launch campaigns via platforms like Facebook. You can even segment your audience based on those who interact with you on social media.
You’ll get full, real-time, campaign revenue, and return on investment statistics.
Integrations with apps and eCommerce marketplaces are a vital component of any email marketing tool, and it’s good to see that Omnisend has you well covered.
Link up your dashboard with Google Analytics to find out in which markets your email campaigns are having the most effect, and which areas they’re struggling. Use this data to redirect efforts where needed.
An API is essentially a set of functions that lets one platform integrate with another for easy transfer of data. Omnisend allows this type of integration with just about every type of eCommerce platform you can think of, including Magento, WooCommerce, and OpenCart.
Omnisend offers single-click integrations to dozens of eCommerce platforms like Shopify and Volusion. These integrations open up new reporting options and collect statistics directly from your online store. You can also connect as many stores as you like to the platform.
The software only offers integration with two CRM platforms. However, you can sign up to a third-party software provider like Zapier, and download different CRM integrations. This will cost you extra, though.
Social media integrations
It’s easy to integrate all of your social media accounts into the software and start tracking statistics.
The platform doesn’t have a huge range of apps, but you’ll find some useful ones like the addition of rewards programs and competitions to your campaigns, shipping apps that let you send personalized messages, and subscription selling as part of your emails.
You’ll find most major eCommerce platforms offer a plug-in to let you seamlessly integrate Omnisend with just about any website.
Omnisend lets you set up multiple automated marketing channels. This includes running simultaneous email campaigns and targeted SMS messages. You can set up how many emails you want to send and how often, as well as personalize messages for each segment you’ve targeted. This can all be set up and automated at the start of your campaign using the user-friendly automation tool.
Design and ease of use
The interface is clean, modern, and has an easy learning curve. Most features are clearly explained via the dashboard, and if there’s anything you don’t understand, there’s usually a blog or how-to article explaining how to use the feature.
Drag and drop interface
The drag and drop editor offers a lot of customization options. You’ll start out by picking one of the few dozen templates on offer before being allowed to fully customize your email or newsletter including fonts, logos, and images.
Landing page creator
The platform has a built-in landing page generator and you’re able to generate a separate landing page for each campaign.
You’ll have a few dozen templates to choose from, but each one is fully customizable, so you can tweak until it’s perfect.
Standard - $16.99 per month
Pro - $99 per month
All paid plans will have access to 24/7 live chat and email support, while those on Pro and Custom plans will be given priority support. The website also has hundreds of blogs and how-to articles available that explain how to get the most out of all of its features.
Unit a3, Gateway Tower, 32 Western Gateway, London E16 1YL
Omnisend is an excellent tool for medium-sized businesses and those looking to expand. It has a rich set of features and gives you a lot of control over your campaigns, which is key at this stage of development. You’ll even be able to run multiple campaigns at the same time, targeting different segments of your market at once. The level of analysis you get from the reporting will help those looking to drive sales, and it promises increased conversion rates for customers.
However, all plans are limited to 15,000 emails per month, and you’ll need a potentially expensive custom plan if your business is going to expand further. In addition, its Pro package is a little costly for the features it offers
What I liked about Omnisend
- Highly customizable email campaigns
- Good reporting and analytics
- Easy to use dashboard
- Good range of add-ons including coupons and reward programs
- A/B testing in place
What I didn’t like about Omnisend
- It’s a little pricey for the features you get
- You’ll need to sign up to a custom package to send more than 15,000 emails per month