Omnisend Email Marketing Review:How Reliable Is It?

Mid-sized eCommerce businesses Best for
4 /5
Rating
$ Free /mo
Starting Price
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Table of Contents

    Omnisend in a nutshell

    Free plan:

    Yes

    User accounts:

    Yes you can register multiple accounts

    Segmentation and geo:

    Yes

    Time-zone-based delivery

    Yes

    Free trial:

    Yes, 14-day free trial

    Means of use:

    Mobile, tablet, social media

    Industry:

    Any business that needs to run multiple campaigns.

    Key features and workflows

    Creating emails and campaigns

    You’ll notice right away how easy it is to set up email campaigns with this platform. A lot of the process is automated, and you get some interesting customization options to help get the most out of your emails.

    Emails sent/opened and links clicked

    Omnisend had some pretty comprehensive statistics, including emails sent, open rates, and click rates. You’ll even get more detailed metrics like unsubscribe rates and the average revenue generated by email to really pinpoint where the strengths and weaknesses are in your campaigns. For example, if you’ve noticed an uptick in unsubscribe rates, you might want to revisit your template.

    Deliverability rates and delivery by time zone

    You’ll get a full range of stats on the deliverability of your emails covering bounce rate, blocked mails, and dead email addresses. It also provides annual reports on its deliverability rates that currently stand at around 98%, which is excellent. 

    You’ll also find how-to articles with advice on how you can improve your rates. Plus, you can schedule emails to be delivered across different times and in different time zones to help further improve deliverability.

    Creating and importing email lists

    You can easily create email lists based on any topic and the type of market segmentation you’d like, or you can import existing email lists quickly into Omnisend using multiple different file formats.

    Split tests and A/B testing

    The platform offers full A/B testing, allowing you to see which campaigns are working and which aren’t. You can easily split your audience, try different email formats in the same campaign, and try out different messages and links to see which ones are working the best.

    Personalization

    Omnisend has a great customization tool that lets you add images, logos, and personalized messages to your newsletters and emails. You can even add automated product recommendations to your messages, offering the most relevant products to your subscribers.

    Reporting and analysis

    Engagement reports

    The platform has some of the most detailed reporting and engagement tools we’ve seen across any email marketing product. On top of open rate and click rate tracking, you’ll also be able to see what products people are clicking on as a result of your marketing campaign, which items get added or removed from carts and overall conversion rates. 

    You can even break down reports to the individual customer level to spot trends and behaviors that can help shape future campaigns.

    Heat maps

    You won’t find heat map data on your dashboard, but you can integrate Google Analytics into your software. This way, you can see which countries, cities, and regions are engaging the most with your campaign.

    Campaign comparison report

    You can’t compare campaigns directly, but each individual campaign has a set of detailed reporting options, making them easy for downloading and comparing yourself.

    Segmentation

    The software has some pretty powerful segmentation tools. If you’re new to segmented campaigns, you can let Omnisend guide you by suggesting the most effective categories, or you can set up your own segments to target groups like inactive subscribers, new sign-ups, those who’ve purchased a specific product and much more.

    Social media tracking

    You can link up the platform with your social media accounts and launch campaigns via platforms like Facebook. You can even segment your audience based on those who interact with you on social media.

    ROI analysis

    You’ll get full, real-time, campaign revenue, and return on investment statistics.

    Integrations

    Integrations with apps and eCommerce marketplaces are a vital component of any email marketing tool, and it’s good to see that Omnisend has you well covered.

    Google Analytics

    Link up your dashboard with Google Analytics to find out in which markets your email campaigns are having the most effect, and which areas they’re struggling. Use this data to redirect efforts where needed.

    API integrations

    An API is essentially a set of functions that lets one platform integrate with another for easy transfer of data. Omnisend allows this type of integration with just about every type of eCommerce platform you can think of, including Magento, WooCommerce, and OpenCart.

    eCommerce tools

    Omnisend offers single-click integrations to dozens of eCommerce platforms like Shopify and Volusion. These integrations open up new reporting options and collect statistics directly from your online store. You can also connect as many stores as you like to the platform.

    CRM integrations

    The software only offers integration with two CRM platforms. However, you can sign up to a third-party software provider like Zapier, and download different CRM integrations. This will cost you extra, though.

    Social media integrations

    It’s easy to integrate all of your social media accounts into the software and start tracking statistics.

    Apps

    The platform doesn’t have a huge range of apps, but you’ll find some useful ones like the addition of rewards programs and competitions to your campaigns, shipping apps that let you send personalized messages, and subscription selling as part of your emails.

    Plugins

    You’ll find most major eCommerce platforms offer a plug-in to let you seamlessly integrate Omnisend with just about any website.

    Automation

    Omnisend lets you set up multiple automated marketing channels. This includes running simultaneous email campaigns and targeted SMS messages. You can set up how many emails you want to send and how often, as well as personalize messages for each segment you’ve targeted. This can all be set up and automated at the start of your campaign using the user-friendly automation tool.

    Design and ease of use

    The interface is clean, modern, and has an easy learning curve. Most features are clearly explained via the dashboard, and if there’s anything you don’t understand, there’s usually a blog or how-to article explaining how to use the feature.

    Drag and drop interface

    The drag and drop editor offers a lot of customization options. You’ll start out by picking one of the few dozen templates on offer before being allowed to fully customize your email or newsletter including fonts, logos, and images.

    Landing page creator

    The platform has a built-in landing page generator and you’re able to generate a separate landing page for each campaign.

    Email templates

    You’ll have a few dozen templates to choose from, but each one is fully customizable, so you can tweak until it’s perfect.

    Omnisend pricing

    Version

    Features

    Free

    • Send up to 15,000 emails per month
    • Set up automated email campaigns
    • Access basic reporting tools

    Standard - $16.99 per month

    • Everything from the free version
    • Addition of SMS text campaigns
    • Segmentation options
    • 24/7 Chat and email support

    Pro - $99 per month

    • Everything from the previous two packages
    • Push notifications
    • Facebook custom audiences
    • Priority support
    • Google Customer Match
    • More detailed reporting

    Custom pricing

    • A package tailored to your business needs
    • Unlimited emails per month
    • A dedicated account manager
    • Facebook Messenger integration

    Customer service

    All paid plans will have access to 24/7 live chat and email support, while those on Pro and Custom plans will be given priority support. The website also has hundreds of blogs and how-to articles available that explain how to get the most out of all of its features.

    Contact Information

    support@omnisend.com

    Unit a3, Gateway Tower, 32 Western Gateway, London E16 1YL

    My verdict

    Omnisend is an excellent tool for medium-sized businesses and those looking to expand. It has a rich set of features and gives you a lot of control over your campaigns, which is key at this stage of development. You’ll even be able to run multiple campaigns at the same time, targeting different segments of your market at once. The level of analysis you get from the reporting will help those looking to drive sales, and it promises increased conversion rates for customers.

    However, all plans are limited to 15,000 emails per month, and you’ll need a potentially expensive custom plan if your business is going to expand further. In addition, its Pro package is a little costly for the features it offers

    What I liked about Omnisend

    • Highly customizable email campaigns
    • Good reporting and analytics
    • Easy to use dashboard
    • Good range of add-ons including coupons and reward programs
    • A/B testing in place

    What I didn’t like about Omnisend

    • It’s a little pricey for the features you get
    • You’ll need to sign up to a custom package to send more than 15,000 emails per month

    Omnisend FAQs

    How can I export contacts?

    You can export contacts from any segment in just one click. Simply choose which data you’d like exporting from your dashboard, and hit the ‘Export’ button and you'll get your contacts in a CSV format.

    How can I delete my account?

    You can delete or downgrade your account at any time, but you’ll need to contact customer services to initiate the process and to find out if any additional charges will be incurred.

    Are there any other payment methods besides credit card and PayPal?

    Omnisend doesn’t disclose which payment methods are available, you’ll need to contact customer services to confirm.

    Does Omnisend have discounts for prepayments?

    Yes, you’ll get around a 20% discount if you pay for your plan annually.

    What happens if I want to send more emails than my current plan?

    You’ll need to speak to a customer representative who’ll get you set up on a tailored, custom plan.

    Does Omnisend have training materials available?

    Yes, you’ll find hundreds of how-to articles available via the website. Each one of the features is explained in full, alongside screenshot instructions.

    Does Omnisend accept marketing affiliate links?

    Yes, there’s an affiliate marketing program.