Ontraport in a nutshell
Free Plan: | No |
User Accounts: | Only one with ‘Basic’, five with ‘Enterprise’ |
Segmentation and Geo: | Yes |
Delivery by Time zone: | Yes |
Free Trial: | Yes, 14 days |
Means of Use: | Computer and mobile devices |
Industry: | eCommerce, Marketing |
Key features and workflows
Creating Email Campaigns and Managing
When looking to create your email campaign and maximize lead-to-customer conversion, Ontraport offers the following.
Emails sent/opened and links clicked
Easy to read graphs show your current campaign’s success rates
Deliverability rate and delivery by time zone (spam)
Spam scoring and delivery customization assure you the best chances of your emails making an impact
Creating and importing email lists
Easy to use import wizard helps you move your contact list onto Ontraport
Split tests and A/B tests
There are split testing options to guide you to the perfect recruitment email
Personalization
There’s a variety of options for customizing how your email looks and is delivered
Reporting and Analysis
Choose from a number of analytical tools for your efficiency assessment.
Engagement reports (Email open rate and CR tracking)
Automatic email tracking with automated re-engagement reports is available
Segmentation
Use list segmentation to group customers into whatever category you'd like
Social media tracking
Assessment of social media broadcast success rates can be easily viewed
ROI analysis
There’s a free simulation of your potential return on investment with Ontraport
Integrations
Here you’ll find a large number of standard integrations that can be very beneficial to your business, along with options for additional non-standard ones.
API integrations
API access to all users allows you to integrate third-party software
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
You can integrate with Shopify and Woocommerce from the brands above
CRM Integrations
There are dozens of standard CRM integrations with options for more
Social Media integrations
A variety of social media integration options like Facebook Custom Audience are on offer
Apps
88 apps are integrated for all users
Plugins
There are many additional useful plugins such as PilotPress
Automation
Ontraport has a variety of automation options that can help save many hours spent on tedious tasks, freeing you up for more productive work. Be aware, though, that several of these processes, such as automated task management, custom invoices, and the custom metrics dashboard aren’t available to the lower level plans.
Design and Ease of Use
You can use many of Ontraport’s features to make your business process easy, without needing any programming or even advanced technological knowledge.
Drag and Drop Interface
Emails can be very quickly and simply modified with a standard drag and drop system, allowing you to focus more on the visual aspect
Landing page creator
You can create stylish landing pages using an intuitive drag and drop interface
Email templates
There’s a library of professionally designed email templates
Sign up forms within newsletter tool (opt in-opt out process)
The same drag and drop process can be used even to create online and in-email/newsletter forms
Pricing
Basic | $79 per month |
Plus | $147 per month |
Pro | $297 per month |
Enterprise | $497 per month |
Customer Service
The award-winning customer service team can be contacted via email, chat, or screen share during the following hours:
Monday - Thursday, 6 am - 12 am
Friday, 6 am - 9 pm
Saturday & Sunday, 9 am - 9 pm
The email address is ‘support@ontraport.com’.
Summary
A variety of businesses are able to use Ontraport’s services to enhance their customer base and hyper-target leads to convert them into customers. The 14-day trial is a good way to decide if it’s right for you, however, the prices are quite high, and deeper research shows that many of the more appealing features are only available on the more costly plans.
A service that’s more transparent on its plan and pricing structure and offers greater access with its cheaper plans is Sendinblue. This email marketing software has a proven track record for building success, and its base plan starts at just $25 per month.