Ontraport Review

Ontraport is an automated and personalizable engine that can power your email marketing campaigns - integrating your emails, landing pages, eCommerce, and more with your customer relationship management.

Ontraport
Marketing teams Best for
3 /5
Rating
$ 79 /mo
Starting Price
Visit Site
Table of Contents

    Ontraport in a nutshell

    Free Plan: No
    User Accounts: Only one with ‘Basic’, five with ‘Enterprise’ 
    Segmentation and Geo: Yes
    Delivery by Time zone:Yes 
    Free Trial: Yes, 14 days
    Means of UseComputer and mobile devices
    Industry: eCommerce, Marketing

    Key features and workflows

    Creating Email Campaigns and Managing

    When looking to create your email campaign and maximize lead-to-customer conversion, Ontraport offers the following.

    Emails sent/opened and links clicked

    Easy to read graphs show your current campaign’s success rates

    Deliverability rate and delivery by time zone (spam)

    Spam scoring and delivery customization assure you the best chances of your emails making an impact

    Creating and importing email lists

    Easy to use import wizard helps you move your contact list onto Ontraport

    Split tests and A/B tests

    There are split testing options to guide you to the perfect recruitment email

    Personalization

    There’s a variety of options for customizing how your email looks and is delivered

    Reporting and Analysis

    Choose from a number of analytical tools for your efficiency assessment.

    Engagement reports (Email open rate and CR tracking)

    Automatic email tracking with automated re-engagement reports is available

    Segmentation 

    Use list segmentation to group customers into whatever category you'd like

    Social media tracking

    Assessment of social media broadcast success rates can be easily viewed

    ROI analysis 

    There’s a free simulation of your potential return on investment with Ontraport 

    Integrations

    Here you’ll find a large number of standard integrations that can be very beneficial to your business, along with options for additional non-standard ones.

    API integrations

    API access to all users allows you to integrate third-party software

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    You can integrate with Shopify and Woocommerce from the brands above

    CRM Integrations

    There are dozens of standard CRM integrations with options for more

    Social Media integrations

    A variety of social media integration options like Facebook Custom Audience are on offer

    Apps 

    88 apps are integrated for all users

    Plugins

    There are many additional useful plugins such as PilotPress

    Automation

    Ontraport has a variety of automation options that can help save many hours spent on tedious tasks, freeing you up for more productive work. Be aware, though, that several of these processes, such as automated task management, custom invoices, and the custom metrics dashboard aren’t available to the lower level plans.

    Design and Ease of Use

    You can use many of Ontraport’s features to make your business process easy, without needing any programming or even advanced technological knowledge.

    Drag and Drop Interface

    Emails can be very quickly and simply modified with a standard drag and drop system, allowing you to focus more on the visual aspect

    Landing page creator 

    You can create stylish landing pages using an intuitive drag and drop interface

    Email templates 

    There’s a library of professionally designed email templates

    Sign up forms within newsletter tool (opt in-opt out process)

    The same drag and drop process can be used even to create online and in-email/newsletter forms

    Pricing

    Basic

    $79 per month

    Plus

    $147 per month

    Pro

    $297 per month

    Enterprise

    $497 per month

    Customer Service

    The award-winning customer service team can be contacted via email, chat, or screen share during the following hours: 

    Monday - Thursday, 6 am - 12 am

    Friday, 6 am - 9 pm

    Saturday & Sunday, 9 am - 9 pm

    The email address is ‘support@ontraport.com’.

    Summary

    A variety of businesses are able to use Ontraport’s services to enhance their customer base and hyper-target leads to convert them into customers. The 14-day trial is a good way to decide if it’s right for you, however, the prices are quite high, and deeper research shows that many of the more appealing features are only available on the more costly plans.

    A service that’s more transparent on its plan and pricing structure and offers greater access with its cheaper plans is Sendinblue. This email marketing software has a proven track record for building success, and its base plan starts at just $25 per month.