Ontraport Review

Ontraport in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

When looking to create your email campaign and maximize lead-to-customer conversion, Ontraport offers the following.

Emails sent/opened and links clicked

Easy to read graphs show your current campaign’s success rates

Deliverability rate and delivery by time zone (spam)

Spam scoring and delivery customization assure you the best chances of your emails making an impact

Creating and importing email lists

Easy to use import wizard helps you move your contact list onto Ontraport

Split tests and A/B tests

There are split testing options to guide you to the perfect recruitment email

Personalization

There’s a variety of options for customizing how your email looks and is delivered

Reporting and Analysis

Choose from a number of analytical tools for your efficiency assessment.

Engagement reports (Email open rate and CR tracking)

Automatic email tracking with automated re-engagement reports is available

Segmentation 

Use list segmentation to group customers into whatever category you'd like

Social media tracking

Assessment of social media broadcast success rates can be easily viewed

ROI analysis 

There’s a free simulation of your potential return on investment with Ontraport 

Integrations

Here you’ll find a large number of standard integrations that can be very beneficial to your business, along with options for additional non-standard ones.

API integrations

API access to all users allows you to integrate third-party software

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

You can integrate with Shopify and Woocommerce from the brands above

CRM Integrations

There are dozens of standard CRM integrations with options for more

Social Media integrations

A variety of social media integration options like Facebook Custom Audience are on offer

Apps 

88 apps are integrated for all users

Plugins

There are many additional useful plugins such as PilotPress

Automation

Ontraport has a variety of automation options that can help save many hours spent on tedious tasks, freeing you up for more productive work. Be aware, though, that several of these processes, such as automated task management, custom invoices, and the custom metrics dashboard aren’t available to the lower level plans.

Design and Ease of Use

You can use many of Ontraport’s features to make your business process easy, without needing any programming or even advanced technological knowledge.

Drag and Drop Interface

Emails can be very quickly and simply modified with a standard drag and drop system, allowing you to focus more on the visual aspect

Landing page creator 

You can create stylish landing pages using an intuitive drag and drop interface

Email templates 

There’s a library of professionally designed email templates

Sign up forms within newsletter tool (opt in-opt out process)

The same drag and drop process can be used even to create online and in-email/newsletter forms

Pricing

Customer Service

The award-winning customer service team can be contacted via email, chat, or screen share during the following hours: 

Monday - Thursday, 6 am - 12 am

Friday, 6 am - 9 pm

Saturday & Sunday, 9 am - 9 pm

The email address is ‘support@ontraport.com’.

Summary

A variety of businesses are able to use Ontraport’s services to enhance their customer base and hyper-target leads to convert them into customers. The 14-day trial is a good way to decide if it’s right for you, however, the prices are quite high, and deeper research shows that many of the more appealing features are only available on the more costly plans.

A service that’s more transparent on its plan and pricing structure and offers greater access with its cheaper plans is Sendinblue. This email marketing software has a proven track record for building success, and its base plan starts at just $25 per month.