Open Moves Review 2020: The Best Way to Optimize Your Email Campaigns?

Open Moves is a fairly recent addition to the world of online marketing services but has quickly gathered a decent level of support, with many stellar reviews. It has options for social media and SEO, but this review focuses solely on email marketing services. It isn't mentioned which states Open Moves is available in.

Small Businesses Best for
3 /5
Rating
$ 25.00 /mo
Starting Price
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Table of Contents

    Open Moves in a nutshell

    Free Plan: 

    No
    User Accounts:Options for Multiple
    Segmentation and Geo:Yes
    Delivery by Time zone:Yes
    Free Trial:Yes
    Means of Use:Mobile, Tablet, Computer
    Industry: eCommerce, IT, Advertising

    Key features and workflows

    Creating Email Campaigns and Managing

    To be able to run and oversee your various campaigns is of the utmost importance.

    Emails sent/opened and links clicked

    A statistical engagement tab will keep track of who’s opened what

    Deliverability rate and delivery by time zone (spam)

    You can set delivery rates to ‘sporadic’ to avoid spam folders

    Creating and importing email lists

    Any current contact lists can be uploaded from a CSV file

    Split tests and A/B tests

    Multivariate testing can be used to perfect emails

    Personalization

    You can tailor your communication using customization tags

    Reporting and Analysis

    Most features of your campaigns are carefully analyzed and recorded.

    Engagement reports (Email open rate and CR tracking)

    You can review your success rates in a number of forms

    Segmentation 

    Divide contacts into pre-segmented groups, or choose your own parameters

    Social media tracking

    Any links, including social media widgets, in your emails, can be tracked

    ROI analysis 

    There’s a conversion tool that allows you to examine a predicted ROI

    Integrations

    You can access a fair range of options for integration.

    API integrations

    It’s possible to take greater control of your service using API options

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    You’re only able to use Magento and Shopify here

    CRM Integrations

    Salesforce CRM can be seamlessly integrated

    Social Media integrations

    Almost all common social media applications are supported

    Apps 

    There’s an abundant number of options, being updated constantly

    Plugins

    With Zapier it’s possible to connect with a number of plugins

    Automation

    There’s a decent range of automation options with this provider, offering ways to save time and better engage customers. However, you'll often need a fair amount of experience to create this automation yourself. Here, all automation can be implemented using a user-friendly drag and drop function.

    Design and Ease of Use

    Below are some options to make using these services more accessible

    Drag and Drop Interface

    Any content block can be moved with a mouse click

    Landing page creator 

    Drag and drop can be used to create landing pages in minutes 

    Email templates 

    There’s a fair number of templates to choose from, and you can make your own

    Sign up forms within newsletter tool (opt in-opt out process)

    An insert wizard can guide you through form creation

    Pricing

    There’s a pricing page on the website that goes into great detail about what features are available, and it’s mentioned that this package starts from $25.00 per month. However, it isn’t said what the factors are that could cause this price to rise.

    Customer Service

    You can contact the team for support on 631 546 7779, or email at support@openmoves.com.

    Summary

    Open Moves offers a reliable and affordable service that would help most businesses, and certainly smaller ones, to reach a larger target audience. The price seems decent, but it’s a little vague about how much it could end up being.

    You might prefer to try somewhere like Mail Chimp, which offers a similar email marketing service, but the price is set at $9.99 per month.