Written By Henry Walden - Digital Marketing Expert Updated: 09/02/2021 |
Open Moves in a nutshell
Free Plan: | No |
| User Accounts: | Options for Multiple |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | Yes |
| Means of Use: | Mobile, Tablet, Computer |
| Industry: | eCommerce, IT, Advertising |
Key features and workflows
Creating Email Campaigns and Managing
To be able to run and oversee your various campaigns is of the utmost importance.
Emails sent/opened and links clicked
A statistical engagement tab will keep track of who’s opened what
Deliverability rate and delivery by time zone (spam)
You can set delivery rates to ‘sporadic’ to avoid spam folders
Creating and importing email lists
Any current contact lists can be uploaded from a CSV file
Split tests and A/B tests
Multivariate testing can be used to perfect emails
Personalization
You can tailor your communication using customization tags
Reporting and Analysis
Most features of your campaigns are carefully analyzed and recorded.
Engagement reports (Email open rate and CR tracking)
You can review your success rates in a number of forms
Segmentation
Divide contacts into pre-segmented groups, or choose your own parameters
Social media tracking
Any links, including social media widgets, in your emails, can be tracked
ROI analysis
There’s a conversion tool that allows you to examine a predicted ROI
Integrations
You can access a fair range of options for integration.
API integrations
It’s possible to take greater control of your service using API options
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
You’re only able to use Magento and Shopify here
CRM Integrations
Salesforce CRM can be seamlessly integrated
Social Media integrations
Almost all common social media applications are supported
Apps
There’s an abundant number of options, being updated constantly
Plugins
With Zapier it’s possible to connect with a number of plugins
Automation
There’s a decent range of automation options with this provider, offering ways to save time and better engage customers. However, you'll often need a fair amount of experience to create this automation yourself. Here, all automation can be implemented using a user-friendly drag and drop function.
Design and Ease of Use
Below are some options to make using these services more accessible
Drag and Drop Interface
Any content block can be moved with a mouse click
Landing page creator
Drag and drop can be used to create landing pages in minutes
Email templates
There’s a fair number of templates to choose from, and you can make your own
Sign up forms within newsletter tool (opt in-opt out process)
An insert wizard can guide you through form creation
Pricing
| Plan | Price |
| Free | $0 per month |
| Professional | $25 per month |
| Premium | $200 per month |
| Enterprise | $350 per month |
Customer Service
You can contact the team for support on 631 546 7779, or email at support@openmoves.com.
Summary
Open Moves offers a reliable and affordable service that would help most businesses, and certainly smaller ones, to reach a larger target audience. The price seems decent, but it’s a little vague about how much it could end up being.
You might prefer to try somewhere like Mail Chimp, which offers a similar email marketing service, but the price is set at $9.99 per month.
