Written by Ria du Plessis - Digital Marketing Expert
Oracle Responsys in a nutshell
|User Accounts:||Multiple accounts possible|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Tablet, mobile, computer|
|Industry:||Marketing, IT, eCommerce|
Key features and workflows
Creating Email Campaigns and Managing
The creation and overseeing of your campaigns are of utmost importance, and you can optimize your marketing performance with the following features.
Emails sent/opened and links clicked
Links can be monitored so that you know what’s being ignored
Deliverability rate and delivery by time zone (spam)
Email send time optimization allows you to control when things are delivered
Creating and importing email lists
You can upload contacts from a TXT, CSV, XLS or XLSX file
Split tests and A/B tests
Multivariate testing allows you to enhance your content
The email campaign designer gives you control over most functions
Reporting and Analysis
The delivery dashboard can be used to access pertinent figures.
Engagement reports (Email open rate and CR tracking)
An email campaign overview shows you how many of your emails are read
You can group contacts in whatever way you see fit
Social media tracking
Most social media platforms are monitored and your marketing success can be compared from one to another
Cross channel marketing analysis gives you a rough estimate of your predicted ROI
You can combine this service with a number of platforms.
REST APIs allow developers to enhance their experience
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
It’s possible to sync with all of the above
You can integrate your campaign with most apps, such as amoCRM
Social Media integrations
This provider specializes in cross-platform marketing, and so almost any social media application you can think of is supported
The Universal Connector lets you link with mosts apps
Most popular plugins, such as DataBrick, can be used
There are hundreds of options for automating your marketing campaigns with Oracle Responsys. The unique automation possibilities here involve synching various social media and email options so you need not spend hours sifting through dozens of social media websites.
Design and Ease of Use
This service advertises the fact that no coding experience is needed.
Drag and Drop Interface
The Visual Email Designer lets you drag and drop your text and images
Landing page creator
Creating a landing page requires no coding, and there are blog posts on the subject to assist you
While there are no premade templates, the Visual Template Designer lets you create your own in minutes
Sign up forms within newsletter tool (opt in-opt out process)
The Form Wizard gives you total control over the appearance of your signup forms
One downside here is that the pricing is essentially a mystery. It’s suggested that pricing is affected by the volume of your campaigns, how many avenues you intend to use, and even the importance of your brand. It’s clear that the more emails or notifications you send, the less you’ll pay per message. But to have an idea of what the price is, you have to sign up and receive a quote.
You can find answers and use the live chat function online, or call 18002231711 for phone support.
Oracle Responsys has some reasonable features and comes quite well rated. If you’re looking to launch marketing campaigns that run across many different social media platforms there are some useful tools here to assist with the automation of this. The main downside of this service is the pricing structure, which isn't transparent, and suggests that it may be quite costly.Sendinblue may be a better fit for you. This service also has tools to help with cross-platform marketing, but it’s much clearer about its pricing and what you’ll receive for your money.