Oracle Responsys Email Marketing Review 2020: Is it Worth it?

Oracle Responsys aims to help you reach customers across all channels in a timely manner to increase the likelihood of engagement.

Oracle_Responsys
Marketing across several channels Best for
4 /5
Rating
$ /mo
Starting Price
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Table of Contents

    Oracle Responsys in a nutshell

    Free Plan: No
    User Accounts: Multiple accounts possible
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Tablet, mobile, computer
    Industry: Marketing, IT, eCommerce

    Key features and workflows

    Creating Email Campaigns and Managing

    The creation and overseeing of your campaigns are of utmost importance, and you can optimize your marketing performance with the following features.

    Emails sent/opened and links clicked

    Links can be monitored so that you know what’s being ignored

    Deliverability rate and delivery by time zone (spam)

    Email send time optimization allows you to control when things are delivered

    Creating and importing email lists

    You can upload contacts from a TXT, CSV, XLS or XLSX file

    Split tests and A/B tests

    Multivariate testing allows you to enhance your content

    Personalization

    The email campaign designer gives you control over most functions

    Reporting and Analysis

    The delivery dashboard can be used to access pertinent figures.

    Engagement reports (Email open rate and CR tracking)

    An email campaign overview shows you how many of your emails are read

    Segmentation 

    You can group contacts in whatever way you see fit

    Social media tracking

    Most social media platforms are monitored and your marketing success can be compared from one to another

    ROI analysis 

    Cross channel marketing analysis gives you a rough estimate of your predicted ROI

    Integrations

    You can combine this service with a number of platforms.

    API integrations

    REST APIs allow developers to enhance their experience

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    It’s possible to sync with all of the above

    CRM Integrations

    You can integrate your campaign with most apps, such as amoCRM

    Social Media integrations

    This provider specializes in cross-platform marketing, and so almost any social media application you can think of is supported 

    Apps 

    The Universal Connector lets you link with mosts apps

    Plugins

    Most popular plugins, such as DataBrick, can be used

    Automation

    There are hundreds of options for automating your marketing campaigns with Oracle Responsys. The unique automation possibilities here involve synching various social media and email options so you need not spend hours sifting through dozens of social media websites.

    Design and Ease of Use

    This service advertises the fact that no coding experience is needed.

    Drag and Drop Interface

    The Visual Email Designer lets you drag and drop your text and images

    Landing page creator 

    Creating a landing page requires no coding, and there are blog posts on the subject to assist you

    Email templates 

    While there are no premade templates, the Visual Template Designer lets you create your own in minutes

    Sign up forms within newsletter tool (opt in-opt out process)

    The Form Wizard gives you total control over the appearance of your signup forms

    Pricing

    One downside here is that the pricing is essentially a mystery. It’s suggested that pricing is affected by the volume of your campaigns, how many avenues you intend to use, and even the importance of your brand. It’s clear that the more emails or notifications you send, the less you’ll pay per message. But to have an idea of what the price is, you have to sign up and receive a quote.

    Customer Service

    You can find answers and use the live chat function online, or call 18002231711 for phone support.

    Summary

    Oracle Responsys has some reasonable features and comes quite well rated. If you’re looking to launch marketing campaigns that run across many different social media platforms there are some useful tools here to assist with the automation of this. The main downside of this service is the pricing structure, which isn't transparent, and suggests that it may be quite costly.Sendinblue may be a better fit for you. This service also has tools to help with cross-platform marketing, but it’s much clearer about its pricing and what you’ll receive for your money.