Pabbly Email Marketing Review 2020

Pabbly often appears on lists of recommended email marketing software, but is it worth it?

Small businesses or individuals Best for
3 /5
$ 29 /mo
Starting Price
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Table of Contents

    Pabbly in a nutshell

    Free Plan: Yes
    User Accounts: Multiple account options 
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes 
    Free Trial: No
    Means of UseMobile, Desktop, Tablet
    Industry: Advertising, Marketing, eCommerce

    Key features and workflows

    Creating Email Campaigns and Managing 

    Here are some of Pabbly’s features to help you make and control your email campaign. 

    Emails sent/opened and links clicked

    You can manage and peruse where emails have been sent and which links have been clicked with ease

    Deliverability rate and delivery by time zone (spam)

    It’s possible to convert your sending hours dependent on where in the world your clients live

    Creating and importing email lists

    Customer data can be imported via Stripe, CSV, or Single Click

    Split tests and A/B tests

    There’s no current option for testing


    You can customize most aspects of your campaign, including email appearance and delivery options

    Reporting and Analysis

    This service’s email marketing software has some features to help you track and assess your progress.

    Engagement reports (Email open rate and CR tracking)

    You can view a graph to easily assess how much your customers are engaging with your campaign


    It’s possible to segment your audience by time zone, allowing for better responses

    Social media tracking

    There are tools available to track your success through social media avenues

    ROI analysis 

    The ProfitWell analytical tool guarantees high ROI on your business


    There's a variety of standard and optional integrations that can help further the success of your marketing campaign.

    API integrations

    There’s a wide number of API options using almost any development platform

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    You can integrate with all these options, except Magento

    CRM Integrations

    There are dozens of CRM tools that come integrated as standard, like HubSpot

    Social Media integrations

    It’s possible to link your campaign up with the majority of major social media platforms


    Over 200 apps, like Convertful, come preloaded, with options to add many more


    WishPond is one of plenty of plugins and add ons to choose from


    Pabbly has a variety of options to help you automate various systems and functions, saving you precious time while managing your business. There are choices for computerized workflows and transfer of data, billing systems and you can use some of the many available apps to automate almost anything you choose.

    Design and Ease of Use

    This product is aimed at small businesses and even individuals, and as such, it ensures that its services are simple to navigate and utilize.

    Drag and Drop Interface

    The drag and drop email builder allows you to present your company how you’d like by helping even those with low competency to swiftly create their perfect email

    Landing page creator 

    You can use the drag and drop feature, along with templates, to simplify the creation of your landing page

    Email templates 

    Free and fully customizable templates allow you to personalize every element of your email

    Sign up forms within newsletter tool (opt in-opt out process)

    The form builder gives you simple control over the layout of any forms you might decide to use


    Pabbly Free


    Pabbly Rookie

    $29 per month

    Pabbly Pro

    $49 per month

    Pabbly Advance

    $99 per month

    Customer Service

    Live chat is available on weekdays between 10.00 am and 06.00 pm IST.

    You can also email a query or concern to


    Pabbly is a decent email marketing service that can help those with simple needs to personalize and automate many features relating to their advertising campaigns. It's easy to use, reasonably priced, and those with very little experience will still be able to use this service to customize their correspondence easily. However, there are cheaper options out there, and while it’s easy to use, this is due to its low-level features, and those with higher demands and more complex expectations may be left wanting more.

    A better alternative may well be SendinBlue. This service also has free options and reasonably-priced alternatives, but the premium service, while cheaper, has options to suit even large businesses with high demands.