Pabbly Email Marketing Review 2020

Pabbly in a nutshell

Key features and workflows

Creating Email Campaigns and Managing 

Here are some of Pabbly’s features to help you make and control your email campaign. 

Emails sent/opened and links clicked

You can manage and peruse where emails have been sent and which links have been clicked with ease

Deliverability rate and delivery by time zone (spam)

It’s possible to convert your sending hours dependent on where in the world your clients live

Creating and importing email lists

Customer data can be imported via Stripe, CSV, or Single Click

Split tests and A/B tests

There’s no current option for testing

Personalization

You can customize most aspects of your campaign, including email appearance and delivery options

Reporting and Analysis

This service’s email marketing software has some features to help you track and assess your progress.

Engagement reports (Email open rate and CR tracking)

You can view a graph to easily assess how much your customers are engaging with your campaign

Segmentation 

It’s possible to segment your audience by time zone, allowing for better responses

Social media tracking

There are tools available to track your success through social media avenues

ROI analysis 

The ProfitWell analytical tool guarantees high ROI on your business

Integrations

There's a variety of standard and optional integrations that can help further the success of your marketing campaign.

API integrations

There’s a wide number of API options using almost any development platform

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

You can integrate with all these options, except Magento

CRM Integrations

There are dozens of CRM tools that come integrated as standard, like HubSpot

Social Media integrations

It’s possible to link your campaign up with the majority of major social media platforms

Apps 

Over 200 apps, like Convertful, come preloaded, with options to add many more

Plugins

WishPond is one of plenty of plugins and add ons to choose from

Automation

Pabbly has a variety of options to help you automate various systems and functions, saving you precious time while managing your business. There are choices for computerized workflows and transfer of data, billing systems and you can use some of the many available apps to automate almost anything you choose.

Design and Ease of Use

This product is aimed at small businesses and even individuals, and as such, it ensures that its services are simple to navigate and utilize.

Drag and Drop Interface

The drag and drop email builder allows you to present your company how you’d like by helping even those with low competency to swiftly create their perfect email

Landing page creator 

You can use the drag and drop feature, along with templates, to simplify the creation of your landing page

Email templates 

Free and fully customizable templates allow you to personalize every element of your email

Sign up forms within newsletter tool (opt in-opt out process)

The form builder gives you simple control over the layout of any forms you might decide to use

Pricing

Customer Service

Live chat is available on weekdays between 10.00 am and 06.00 pm IST.

You can also email a query or concern to admin@pabbly.com.

Summary

Pabbly is a decent email marketing service that can help those with simple needs to personalize and automate many features relating to their advertising campaigns. It's easy to use, reasonably priced, and those with very little experience will still be able to use this service to customize their correspondence easily. However, there are cheaper options out there, and while it’s easy to use, this is due to its low-level features, and those with higher demands and more complex expectations may be left wanting more.

A better alternative may well be SendinBlue. This service also has free options and reasonably-priced alternatives, but the premium service, while cheaper, has options to suit even large businesses with high demands.