phpList Review

In this review, I talk about phpList, a company that deals with open source email marketing strategies. The company offers its clients the ability to customize their content and give them access to list segmentation and analytics. The company was founded in the United Kingdom in 2000.

Email Marketing Best for
4.5 /5
$ $8 /mo
Starting Price
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Table of Contents

    Written By Henry Walden - Digital Marketing Expert

    Updated: 09/05/2021

    What is phpList? 

    With the experience of over 17 years, phpList is a very good email marketing solution that provides advanced technology and several helpful features.  Last year, phpList was used for 25 billion marketing campaigns and is available in more than 20 languages

    phpList Pros & Cons 



    • Available in 95 countries
    • Available in over 20 languages
    • Intuitive UI
    • High data security
    • Free trial and free version available
    • Its multitude of features might be confusing
    • No mobile app available
    • Outdated-looking interface


    • Available in 95 countries: The fact that phpList is available in 95 countries from all over the globe is a very big advantage as their services can reach a lot of people and businesses.

    • Available in over 20 languages: The fact that it is available in 20+ languages makes it a lot easier for people from different countries to use. This is why phpList is used by 75,000 companies located in 35 countries.

    • Intuitive UI: The phpList user interface is highly intuitive and easy to navigate, even if you are a complete beginner. Undoubtedly, its ease-of-use also draws lots of clients, not only their features.

    • High data security: phpList practices a higher level of data security than most of its competitors. 
    • Free trial and free version available: If you want to test phpList before choosing a paid subscription, you are free to do that without the need to enter your card details. There is also a forever-free version available that lets you use all the features of a paid plan.


    • Its multitude of features might be confusing: phpList is good for beginners, but the way features are explained and listed could seem confusing.

    • No mobile app available: phpList has no mobile app available.

    • Outdated-looking interface: The phpList UI is rather outdated-looking and doesn’t seem like it was worked on for too long or too carefully.

    Who is phpList Good For?

    phpList is good for you in case:

    • All organization sizes: phpList is one of those services that work well for all organization sizes because you can send emails to lots of subscribers. 

    • Beginners: phpList has a simple and basic user interface that is easy to grasp even if you are a beginner. All of their services, pricing, and all other details are displayed.

    • Government agencies: phpList is a service that can be aid by government agencies because of its advanced features and ability to send out a very large number of emails at once.

     phpList Isn't Recommended For:

    • People looking for training videos or webinars: phpList doesn’t provide any training videos or webinars for people looking for educational resources. Their only types of training are through live sessions or written instructions, which are very detailed.

    • People without any HTML experience: People who don’t have any HTML experience might find it very difficult to navigate through phpList’s HTML editor.

    phpList Pricing

    Messages number


    Subscribers number

    Message analytics

    Delivery monitoring

    Stop delivery in progress

    Template embed images

    Schedule and repeat sending


    1 Million

    8 $





    1 Million

    Pro Marketer Account




    This email marketing service is highly customizable when it comes to what each client prefers. So, as you can see, you are free to pick a subscription that allows you to personalize your campaigns however you want for a fair price.

    Cancellation/Refund Policy

    All users are free to cancel their paid plans anytime they wish. In case you want to change your plan, you will need to cancel the first one and then sign up for the one you want. After a thorough analysis, phpList will also send you a refund, if necessary.  

    phpList Features

    There are eight main features that phpList displays on its website and presents to its clients. Below, I will present each one of them to you:

    E-mail marketing and newsletter software

    Rating: 4.8/5

    This service aids everyone that is sending emails for campaigns, notifications, announcements, or any other type of message. You can personalize your messages, and there are also templates available if you need inspiration. Importing addresses from your other accounts is also possible.

    Open source service

    Rating: 5/5

    phpList is a completely open-source service that is always improved by a dedicated and big community. This service offers all clients the flexibility and freedom they need to develop an effective marketing campaign. This service offers professional client support and highly advanced tools. 

    Scalable and affordable

    Rating: 5/5

    phpList is a scalable service that allows you to expand using demographic data. It also offers easy collaboration with your administrators, full control over your campaigns, and the necessary documentation in case you are stuck. 

    Permission marketing

    Rating: 4.8/5

    With a good marketing campaign, it’s all about how satisfied your subscribers are. phpList allows you to stay one step ahead and fulfill your subscribers’ every wish. Your subscribers have the freedom to update their data, can easily unsubscribe, and will never receive the same campaign.

    Permission marketing

    This is how the dashboard for a free trial looks like on phpList

    Intelligent analysis and deliverability

    Rating: 4.9/5

    phpLists lets all clients analyze their campaigns using the software’s statistics or other tools like Google Analytics. You can track all the important data and monitor deliverability. With this service, you can benefit from email support, informative documentation, and community support through forums and a live chat. 

    Flexible integration and advanced list manager

    Rating: 4.9/5

    With phpList users are able to import all the important subscriber info and manage it however they like. You can synchronize your lists with certain databases in seconds and integrate phpLists with your website without any problems. 

    Design and send on your own terms

    Rating: 4.5/5

    With phpList, you are free to design your campaign using HTML or pick from a large number of templates. You are the only one who controls when the campaign is sent out to your subscribers through this service’s scheduling feature

    Safety and security

    Rating: 5/5

    For phpList, the privacy of its clients’ and subscribers' data is the most important thing. Its use of advanced export features means that your data is your own. There is also link tracking and encryption to make sure that nobody else touches your data.  

    Safety and security

    This is how the Campaign templates page looks on phpList

    phpList Automations

    phpList uses automation technology for their email marketing purposes to make it easier for clients to manage and direct their campaigns at all times. This service uses bounce and flagging automation, all to make things easier for you. In fact:

    • Throttle calibration: This is also fully automatic, and the sending process is spread over numerous IPs. 
    • Email marketing automation: This is an important feature that helps you disseminate all kinds of messages across multiple categories of subscribers, all automatically and in a personalized manner. 

    phpList Integrations

    In total, seven separate and useful tools integrate with phpLists. Some of the most popular ones are Intercom, BigCommerce, SurveyMonkey, DataHero, and SquareSpace. Application Programming Interface (API) is also possible with phpList to allow other software to interact with phpLists. 

    phpList Integrations

    The documentation page that explains how API and integrations work on phpList

    phpList Alternatives

    Aweber is also an email marketing software that allows clients to automate their campaigns, design their newsletters, and analyze various statistics, among other things. It also has a free version while the pro version comes with multiple paid subscription plans. 

    Omnisend is a trustworthy and reputable email marketing campaign service that aims to deliver top-quality to its over 50,000 current clients. It helps you come up with targeted marketing campaigns and send personalized newsletters along with many other automated features meant to help your efforts.  

    SendX is one of those email marketing-focused services that is perfect for people who don’t have a lot of money to spend. The customer support is very professional and quick, with an interface that is easy-to-use and highly intuitive.


    To sum it all up, I believe that phpList is an affordable email marketing software that delivers a high-quality service. It works well regardless if you’re a beginner or not, and it offers enough features at a very good price for you to consider in the future.