Pinpointe in a nutshell
| Free Plan: | No |
| User Accounts: | Options for multiple |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | Yes, 15 days |
| Means of Use: | Tablet, computer, mobile |
| Industry: | Agency, eCommerce, marketing |
Key features and workflows
Creating Email Campaigns and Managing
The following options allow you to run your campaigns more proficiently.
Emails sent/opened and links clicked
An activity report tracks every link clicked and email opened
Deliverability rate and delivery by time zone (spam)
You can set customer receipt time so that emails will auto-send regardless of the contact’s time zone
Creating and importing email lists
An import wizard lets you import your contacts from a CSV file in minutes
Split tests and A/B tests
Design your own split test, or choose from 52 test templates
Personalization
Autofill emails with customers’ individual personalized data
Reporting and Analysis
The activity report section has an actionable overview of your campaign statistics.
Engagement reports (Email open rate and CR tracking)
Optional graphical view of your current success rates
Segmentation
Drag and drop contacts into whatever groups you’d like
Social media tracking
There’s currently no option for tracking your social media broadcasts
ROI analysis
A simple online calculator can be used to assess past ROIs
Integrations
Below are the options provided for add-ons.
API integrations
You can link with Salesforce for API usage
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Pinpointe On-Demand can sync with any of the above platforms
CRM Integrations
Salesforce is just one of the dozens of CRM application integrations
Social Media integrations
While tracking isn’t supported, you can link with the apps for Facebook, Twitter, LinkedIn, and other social media outlets
Apps
Through GetApp there are thousands of options for applications
Plugins
Most popular plugins are supported
Automation
Pinpointe On-Demand specializes in B2B companies and is understanding of the fact that these larger companies will require more robust automation features. As such, it provides individual email-specific automation options, even if your monthly outgoing emails number in the millions!
Design and Ease of Use
There are a number of templates and design functions to enhance the creation process.
Drag and Drop Interface
The drag-and-drop campaign builder allows you to move visuals to wherever you see fit, at every stage of design
Landing page creator
Creating landing pages can be done in moments, or even automated
Email templates
This service claims to have the largest library of mobile-friendly, ready-to-use email templates, with over 1,000
Sign up forms within newsletter tool (opt in-opt out process)
The creation of opt-in sign-up forms can be automated
Pricing
The pricing is based on your number of contacts.
Number of Contacts | Price |
5,000 | $49 per month |
10,000 | $74 per month |
25,000 | $150 per month |
50,000 | $245 per month |
100,000 | $480 per month |
Customer Service
You can email for customer service at support@pinpointe.com, or call during business hours on +1 408 834 7577.
Summary
If you have a large business with many contacts currently on your mailing list, Pinpointe On-Demand might be a worthwhile service to pursue. A lot of the design process can be automated, and the automation options can support upwards of one million emails, which could potentially save thousands of hours of work. The free trial is also a solid selling point, however, the options for cross channel orchestration are limited. Plus, the pricing only goes up to 100,000 contacts, and if you have any more than this you’ll need to contact the company for a quote. Therefore, if you do have hundreds of thousands of subscribers you’ll be looking at a very high monthly fee.
A service that caters to all, including those with a large list of subscribers, is Constant Contact. It has equally impressive automation options but comes a little more reasonably priced.
