A Review of Pinpointe On-Demand: The Best Way to Boost Sales?

Pinpointe On-Demand aims to boost your inbox delivery rates, along with the likelihood of customer engagement. It does this through automated delivery times, autoresponders, triggered emails, and the use of dynamic content to add personalization.

Pinpointe
Enterprises and agencies Best for
4 /5
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$ 49 /mo
Starting Price
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Table of Contents

    Pinpointe in a nutshell

    Free Plan: No
    User Accounts: Options for multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: Yes, 15 days
    Means of Use: Tablet, computer, mobile
    Industry: Agency, eCommerce, marketing

    Key features and workflows

    Creating Email Campaigns and Managing

    The following options allow you to run your campaigns more proficiently.

    Emails sent/opened and links clicked

    An activity report tracks every link clicked and email opened

    Deliverability rate and delivery by time zone (spam)

    You can set customer receipt time so that emails will auto-send regardless of the contact’s time zone

    Creating and importing email lists

    An import wizard lets you import your contacts from a CSV file in minutes

    Split tests and A/B tests

    Design your own split test, or choose from 52 test templates

    Personalization

    Autofill emails with customers’ individual personalized data 

    Reporting and Analysis

    The activity report section has an actionable overview of your campaign statistics.

    Engagement reports (Email open rate and CR tracking)

    Optional graphical view of your current success rates

    Segmentation 

    Drag and drop contacts into whatever groups you’d like

    Social media tracking

    There’s currently no option for tracking your social media broadcasts

    ROI analysis 

    A simple online calculator can be used to assess past ROIs

    Integrations

    Below are the options provided for add-ons.

    API integrations

    You can link with Salesforce for API usage

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Pinpointe On-Demand can sync with any of the above platforms

    CRM Integrations

    Salesforce is just one of the dozens of CRM application integrations

    Social Media integrations

    While tracking isn’t supported, you can link with the apps for Facebook, Twitter, LinkedIn, and other social media outlets

    Apps 

    Through GetApp there are thousands of options for applications

    Plugins

    Most popular plugins are supported

    Automation

    Pinpointe On-Demand specializes in B2B companies and is understanding of the fact that these larger companies will require more robust automation features. As such, it provides individual email-specific automation options, even if your monthly outgoing emails number in the millions!

    Design and Ease of Use

    There are a number of templates and design functions to enhance the creation process.

    Drag and Drop Interface

    The drag-and-drop campaign builder allows you to move visuals to wherever you see fit, at every stage of design

    Landing page creator 

    Creating landing pages can be done in moments, or even automated

    Email templates 

    This service claims to have the largest library of mobile-friendly, ready-to-use email templates, with over 1,000

    Sign up forms within newsletter tool (opt in-opt out process)

    The creation of opt-in sign-up forms can be automated

    Pricing

    The pricing is based on your number of contacts.

    Number of Contacts

    Price

    5,000

    $49 per month

    10,000

    $74 per month

    25,000

    $150 per month

    50,000

    $245 per month

    100,000

    $480 per month

    Customer Service

    You can email for customer service at support@pinpointe.com, or call during business hours on +1 408 834 7577.

    Summary

    If you have a large business with many contacts currently on your mailing list, Pinpointe On-Demand might be a worthwhile service to pursue. A lot of the design process can be automated, and the automation options can support upwards of one million emails, which could potentially save thousands of hours of work. The free trial is also a solid selling point, however, the options for cross channel orchestration are limited. Plus, the pricing only goes up to 100,000 contacts, and if you have any more than this you’ll need to contact the company for a quote. Therefore, if you do have hundreds of thousands of subscribers you’ll be looking at a very high monthly fee.

    A service that caters to all, including those with a large list of subscribers, is Constant Contact. It has equally impressive automation options but comes a little more reasonably priced.