Written By Jason Rowse - Digital Marketing Expert Updated: 09/02/2021 |
Pure Send in a nutshell
| Free Plan: | No |
| User Accounts: | Options for Multiple |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | No |
| Means of Use: | Mobile, Tablet, Computer |
| Industry: | PR, Marketing, IT |
Key features and workflows
Creating Email Campaigns and Managing
The following can be used to create and run your campaigns.
Emails sent/opened and links clicked
You can assess open rates dating as far back as you’ve been subscribed
Deliverability rate and delivery by time zone (spam)
You can automate delivery so that contacts all over the world will receive messages at the optimal time of day
Creating and importing email lists
It just takes a few minutes to upload any number of contacts from excel
Split tests and A/B tests
Using split testing allows you to compare the success of two similar emails
Personalization
Customizable content blocks let you engage more personally with thousands of customers
Reporting and Analysis
An intuitive tracking dashboard allows you to easily overview your statistics.
Engagement reports (Email open rate and CR tracking)
Real-time delivery reports are updated constantly
Segmentation
Manually segment contacts to deliver more personalized content
Social media tracking
There are currently no options for tracking social media
ROI analysis
You're able to review each campaign, or your overall ROI
Integrations
There’s almost no information on this organization's website with regards to the integrations that are supported, or which programs you can add on. It’s stated that a Puresend Web Service API is available that allows you to send emails and manage lists, and that SES and SendGrid integration can be used.
Automation
The automation options with Pure Send are slightly limited, but useful. You can create a variety of so-called ‘triggers’, that’ll initiate your automation. For example, you can automate a reminder email when someone still has an unpurchased online shopping cart.
Design and Ease of Use
The creation system is straightforward and accessible.
Drag-and-Drop Interface
When designing an email or webpage, you’re able to simply move content with your mouse
Landing page creator
There are templates and even tutorials to advise you on your landing page
Email templates
There are no premade templates, but it should take a matter of minutes to create your own
Sign up forms within newsletter tool (opt in-opt out process)
A user-friendly tool allows you to draw forms and tables in any medium
Pricing
There are no plain figures present on the website to give you an idea of this service's costs, unfortunately. It's mentioned that the pricing structures are highly flexible and can meet most budgets, but also that monthly subscriptions start at $300.00, which will certainly be out of some people’s price ranges.
Customer Service
You can contact this company via phone at 212 381 7374, or email the team at inquiry@puresend.com.
Summary
Pure Send has some useful features, especially in regards to personalization and delivery reporting. However, the mysterious pricing that starts at $300.00 per month seems far too steep for what's on offer.
For a similar service that has much more affordable costs, try Send In Blue instead. It has an even more comprehensive reporting section, and prices start at just $25.00 per month.
