ReachMail Reviewed: Can it Strengthen Your Customer Relations?

ReachMail states that its email marketing services were designed in order to appeal to a wide range of customers. However, its specialized solutions are created to address the specific needs of your customers, whatever those needs might be, and so a variety of businesses could benefit from these services.

ReachMail
eCommerce businesses Best for
4 /5
Rating
$ 10 /mo
Starting Price
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Table of Contents

    ReachMail in a nutshell

    Free Plan: No
    User Accounts: One with the lowest priced plan
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Desktop, mobile, tablet
    Industry: eCommerce, advertising

    Key features and workflows

    Creating Email Campaigns and Managing

    Create and oversee your marketing campaigns using these features.

    Emails sent/opened and links clicked

    See a comprehensive daily review of your open rates

    Deliverability rate and delivery by time zone (spam)

    Adjust your delivery times for optimal response

    Creating and importing email lists

    A flexible list import feature takes just moments to upload your current contacts

    Split tests and A/B tests

    Split tests up to five ways to improve your customer data

    Personalization

    Autofill content with a customer’s personal information and according to their previous engagement history

    Reporting and Analysis

    You can review most of the data from your campaigns at any time.

    Engagement reports (Email open rate and CR tracking)

    Your open rates and link tracking data are refreshed daily

    Segmentation 

    Import pre-segmented groups, or manually divide your contacts

    Social media tracking

    Click tracking can be used to follow your social media broadcasts success rates

    ROI analysis 

    Use the calculator to record and review your ROI

    Integrations

    You can use the following applications.

    API integrations

    ReachMail’s API lets you find new ways to use software

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Out of the mentioned platforms, only Magento isn’t available

    CRM Integrations

    AgileCRM is just one of many possible CRM integration options

    Social Media integrations

    You can connect with most of the popular social media outlets

    Apps 

    Zapier allows you to connect with over 750 applications

    Plugins

    You can choose from a variety of third-party plugins

    Automation

    You can use the automation features here to take human work hours away from most aspects of your campaigns. Auto-segment your subscribers, personalize messages, connect your emails to customized landing pages, and auto-split test your emails.

    Design and Ease of Use

    There’s little coding or programming experience necessary to create your ideal messages.

    Drag and Drop Interface

    Use either WYSIWYG (what you see is what you get) or the drag-and-drop message builder

    Landing page creator 

    The above features can be used to design a landing page, and even auto-generate personalized ones

    Email templates 

    You can choose from dozens of pre-built email templates

    Sign up forms within newsletter tool (opt in-opt out process)

    Creating and inserting signup forms can be done in moments using the form wizard

    Pricing

    Bronze

    $10 per month

    Silver

    $40 per month

    Gold

    $70 per month

    Platinum

    $180 per month

    Diamond

    $360 per month

    Premier 

    $599 per month

    Customer Service

    There’s unlimited support for customers 24/7, both over the phone and by email. However, to access these contact details you’ll need to purchase a subscription.

    Summary

    ReachMail is a decent service that can certainly drive up your website’s traffic and increase custom. By tracking click-and-open data, and using the five-pronged split testing, you can quickly find your way to the email format and delivery time which comes with the optimal response. The ability to automate customized landing pages adds a personal touch that may make you stand out from the crowd. The only real downside is that many of the more attractive features mentioned above are available just on the most expensive of plans, which are very costly.

    For a more accessible service that gives most users access to its high-end functions, try Get Response. This has similar options for automation and design, but the data collection is more comprehensive and actionable.