ReachMail Reviewed: Can it Strengthen Your Customer Relations?

ReachMail in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

Create and oversee your marketing campaigns using these features.

Emails sent/opened and links clicked

See a comprehensive daily review of your open rates

Deliverability rate and delivery by time zone (spam)

Adjust your delivery times for optimal response

Creating and importing email lists

A flexible list import feature takes just moments to upload your current contacts

Split tests and A/B tests

Split tests up to five ways to improve your customer data

Personalization

Autofill content with a customer’s personal information and according to their previous engagement history

Reporting and Analysis

You can review most of the data from your campaigns at any time.

Engagement reports (Email open rate and CR tracking)

Your open rates and link tracking data are refreshed daily

Segmentation 

Import pre-segmented groups, or manually divide your contacts

Social media tracking

Click tracking can be used to follow your social media broadcasts success rates

ROI analysis 

Use the calculator to record and review your ROI

Integrations

You can use the following applications.

API integrations

ReachMail’s API lets you find new ways to use software

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

Out of the mentioned platforms, only Magento isn’t available

CRM Integrations

AgileCRM is just one of many possible CRM integration options

Social Media integrations

You can connect with most of the popular social media outlets

Apps 

Zapier allows you to connect with over 750 applications

Plugins

You can choose from a variety of third-party plugins

Automation

You can use the automation features here to take human work hours away from most aspects of your campaigns. Auto-segment your subscribers, personalize messages, connect your emails to customized landing pages, and auto-split test your emails.

Design and Ease of Use

There’s little coding or programming experience necessary to create your ideal messages.

Drag and Drop Interface

Use either WYSIWYG (what you see is what you get) or the drag-and-drop message builder

Landing page creator 

The above features can be used to design a landing page, and even auto-generate personalized ones

Email templates 

You can choose from dozens of pre-built email templates

Sign up forms within newsletter tool (opt in-opt out process)

Creating and inserting signup forms can be done in moments using the form wizard

Pricing

Customer Service

There’s unlimited support for customers 24/7, both over the phone and by email. However, to access these contact details you’ll need to purchase a subscription.

Summary

ReachMail is a decent service that can certainly drive up your website’s traffic and increase custom. By tracking click-and-open data, and using the five-pronged split testing, you can quickly find your way to the email format and delivery time which comes with the optimal response. The ability to automate customized landing pages adds a personal touch that may make you stand out from the crowd. The only real downside is that many of the more attractive features mentioned above are available just on the most expensive of plans, which are very costly.

For a more accessible service that gives most users access to its high-end functions, try Get Response. This has similar options for automation and design, but the data collection is more comprehensive and actionable.