Really Simple Systems Review 2020

Really Simple Systems in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

The following features will help you manage your various campaigns.

Emails sent/opened and links clicked

The CRM campaign management shows customer engagement statistics

Deliverability rate and delivery by time zone (spam)

You can group contacts by time zone and send mail accordingly, ensuring customers receive it at the optimal time of day

Creating and importing email lists

Import your current contacts from Spreadsheets, Outlook, Macs, LinkedIn, Gmail, Hotmail, and Lotus Notes

Split tests and A/B tests

Create any type and size of split test that you choose in order to discover which copy delivers more engagement 

Personalization

It's a simple experience to customize almost all aspects of your email campaign

Reporting and Analysis

A comprehensive CRM campaign management center has all of your statistics to hand.

Engagement reports (Email open rate and CR tracking)

There’s a large and accessible section of the website that presents all data related to customer engagement

Segmentation 

There are some automated groupings you can choose, such as location, or you can create your own

Social media tracking

Links on your social media broadcasts are tracked and compiled

ROI analysis 

The integrated marketing tool gives immediate insight into your current ROI

Integrations

You can make the most of your CRM system with the following integrations.

API integrations

Your in-house or favored applications can be added using the API

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

It’s possible to sync with all of these platforms

CRM Integrations

There’s a variety of CRM add-on partners like Xero and SageOne

Social Media integrations

Most common social media applications can be integrated, although you’ll have to do this manually

Apps 

Zapier allows you to connect with thousands of apps

Plugins

There’s a wide range of management based add ons, such as Slack and Typeform

Automation

This service’s selling point is that it’s intuitive to use, even for those who’ve never dealt with such a system. This does mean that the range of possible automation isn’t as great as with other providers. On the plus side, any automation that you’re considering using with Really Simple Systems comes with a webpage detailing its uses and benefits.

Design and Ease of Use

As mentioned, the ease of using this service makes it accessible to all, and as such, the design features aren’t overly complex or convoluted.

Drag and Drop Interface

This feature allows you to control exactly how your emails and content look, without needing to code anything

Landing page creator 

A simple creator means making your landing page is undemanding, and there’s a number of articles to guide you

Email templates 

There are just seven email templates to choose from, but you can create your own effortlessly

Sign up forms within newsletter tool (opt in-opt out process)

There are a handful of templates for creating forms and articles to describe the best layout

Pricing

Customer Service

There’s no available phone number, but you can email for assistance at support@reallysimplesystems.com.

Summary

For a beginner in the world of email advertising, Really Simple Systems is a decent starting point. It offers assistance with every stage of your marketing campaigns, to the point that even someone with no prior knowledge whatsoever could casually use it. However, there's a trade-off between ease of use and complexity of the product, and to make way for a straightforward to use service, some higher-level functions such as automation have been skimped on.

Constant Contact is a decent competitor to this service, as it too has a large library of useful information related to the running of a successful email marketing campaign and the use of its system, but it provides way more advanced options for APIs and automation.