Sail Play Review 2020: Your Best Choice for Email Marketing?

Sail Play is a large online marketing service with a number of options that enable your business to reach more customers, and to better engage with current contacts.

sail play
Larger Businesses Best for
3 /5
Rating
$ Not Stated /mo
Starting Price
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Table of Contents

    Sail Play in a nutshell

    Free Plan: No
    User Accounts: Options for Multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: Yes, a short demo
    Means of Use: Mobile, Tablet, Computer
    Industry: Marketing, IT, Retail

    Key features and workflows

    Creating Email Campaigns and Managing

    These features will allow you to manage your campaigns more efficiently.

    Emails sent/opened and links clicked

    You're able to track every email, regardless of how many you send

    Deliverability rate and delivery by time zone (spam)

    It's possible to auto-send messages for the perfect receipt time

    Creating and importing email lists

    Any contact lists you have can be imported from an excel file

    Split tests and A/B tests

    There’s a number of test templates, and you can design your own

    Personalization

    You’re able to personalize messages based on customer purchasing history 

    Reporting and Analysis

    There’s a data collection section with reviews of your statistics.

    Engagement reports (Email open rate and CR tracking)

    You can view your reports in a variety of user-friendly mediums 

    Segmentation 

    Group your customers based on their actions and socio-demographic data

    Social media tracking

    Multi-channel communication allows you to track social media broadcasts

    ROI analysis 

    Access analytical tools that ensure the highest ROI for marketing activities

    Integrations

    You can sync Sail Play with a fair range of add ons.

    API integrations

    It’s possible to connect with Salesforce to use the API 

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Woocommerce is currently not supported 

    CRM Integrations

    HubSpot CRM is the most commonly used option, but others are available

    Social Media integrations

    You can sync with most common social media

    Apps 

    By connecting with GetApp you can integrate with around 20% of the most popular apps

    Plugins

    Only the WordPress plugin can be used here

    Automation

    Sail Play has a range of useful automation options that a skilled user could take great advantage of. There’s a special focus on loyalty here, and so you can automate processes that will instantly reward purchases or even page views.

    Design and Ease of Use

    These creative functions are fairly user-friendly.

    Drag and Drop Interface

    You can move visuals to their ideal position simply using your mouse

    Landing page creator 

    I will take you less than ten minutes to create a landing page

    Email templates 

    It isn’t mentioned if there are any templates available, but you can make your own

    Sign up forms within newsletter tool (opt in-opt out process)

    You can draw forms straight onto an email or webpage

    Pricing

    The information on this provider’s website is quite lacking, offering only an overview of the tools and functions of this service. You’re invited to contact the team for a free demo, but prices are never mentioned.

    Customer Service

    You can call the sales department on +1 800 277 2342, or there's an online contact form to fill out when applying for your free demo.

    Summary

    If you have a sizable business and are looking to improve customer relations, this might be the way to go. The automation of loyalty bonuses would be beneficial to a company with far too many customers to deal with manually.

    However, there’s simply no mention of costs at all, which makes this provider impossible to recommend. You’d be better off trying MailChimp, where there are also comprehensive loyalty options, but prices are clear, and start from just $9.99.