Written By Henry Walden - Digital Marketing Expert Updated: 09/05/2021 |
Sail Play in a nutshell
| Free Plan: | No |
| User Accounts: | Options for Multiple |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | Yes, a short demo |
| Means of Use: | Mobile, Tablet, Computer |
| Industry: | Marketing, IT, Retail |
Key features and workflows
Creating Email Campaigns and Managing
These features will allow you to manage your campaigns more efficiently.
Emails sent/opened and links clicked
You're able to track every email, regardless of how many you send
Deliverability rate and delivery by time zone (spam)
It's possible to auto-send messages for the perfect receipt time
Creating and importing email lists
Any contact lists you have can be imported from an excel file
Split tests and A/B tests
There’s a number of test templates, and you can design your own
Personalization
You’re able to personalize messages based on customer purchasing history
Reporting and Analysis
There’s a data collection section with reviews of your statistics.
Engagement reports (Email open rate and CR tracking)
You can view your reports in a variety of user-friendly mediums
Segmentation
Group your customers based on their actions and socio-demographic data
Social media tracking
Multi-channel communication allows you to track social media broadcasts
ROI analysis
Access analytical tools that ensure the highest ROI for marketing activities
Integrations
You can sync Sail Play with a fair range of add ons.
API integrations
It’s possible to connect with Salesforce to use the API
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Woocommerce is currently not supported
CRM Integrations
HubSpot CRM is the most commonly used option, but others are available
Social Media integrations
You can sync with most common social media
Apps
By connecting with GetApp you can integrate with around 20% of the most popular apps
Plugins
Only the WordPress plugin can be used here
Automation
Sail Play has a range of useful automation options that a skilled user could take great advantage of. There’s a special focus on loyalty here, and so you can automate processes that will instantly reward purchases or even page views.
Design and Ease of Use
These creative functions are fairly user-friendly.
Drag and Drop Interface
You can move visuals to their ideal position simply using your mouse
Landing page creator
I will take you less than ten minutes to create a landing page
Email templates
It isn’t mentioned if there are any templates available, but you can make your own
Sign up forms within newsletter tool (opt in-opt out process)
You can draw forms straight onto an email or webpage
Pricing
The information on this provider’s website is quite lacking, offering only an overview of the tools and functions of this service. You’re invited to contact the team for a free demo, but prices are never mentioned.
Customer Service
You can call the sales department on +1 800 277 2342, or there's an online contact form to fill out when applying for your free demo.
Summary
If you have a sizable business and are looking to improve customer relations, this might be the way to go. The automation of loyalty bonuses would be beneficial to a company with far too many customers to deal with manually.
However, there’s simply no mention of costs at all, which makes this provider impossible to recommend. You’d be better off trying MailChimp, where there are also comprehensive loyalty options, but prices are clear, and start from just $9.99.
