Written By Jason Rowse - Digital Marketing Expert Updated: 09/02/2021 |
SendBlaster in a nutshell
| Free Plan: | No |
| User Accounts: | Options for multiple |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | No |
| Means of Use: | Mobile, tablet, computer |
| Industry: | eCommerce, marketing, technology |
Key features and workflows
Creating Email Campaigns and Managing
You can oversee the running of your campaigns with the following features.
Emails sent/opened and links clicked
Email reception stats are constantly recorded
Deliverability rate and delivery by time zone (spam)
You can group customers by time zone, and send each group their messages at relative times
Creating and importing email lists
It just takes two steps to upload your current mailing lists
Split tests and A/B tests
Run split tests in combination with TrackReports to optimize your messages
Personalization
You can personalize your landing pages based on a customer’s previous click history
Reporting and Analysis
The TrackReports feature gives you a comprehensive overview of your collected data.
Engagement reports (Email open rate and CR tracking)
You can view the journey details of every email ever sent
Segmentation
It’s possible to segment your contacts however you’d like
Social media tracking
You can track any link clicked within an email
ROI analysis
TrackReports has an ROI calculator feature
Integrations
You can use any of the following applications to enhance yours and your customers’ experiences.
API integrations
The plugins API encourages developers to create their own plugins
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Both Shopify and Woocommerce can be integrated
CRM Integrations
BCC allows you to integrate with any CRM program you own
Social Media integrations
You can connect with the usual common social media applications
Apps
Using BCC allows you to sync with hundreds of apps
Plugins
Most common plugins are available
Automation
SendBlaster’s automation options are slightly lacking when compared to similar services. You can automate the delivery of regular emails, and the operation of multivariate testing, but there are no automation options for design or analysis.
Design and Ease of Use
The following features assist with various design aspects.
Drag and Drop Interface
Drag and drop your visuals or text blocks for user-friendly creation
Landing page creator
Create personalized landing pages with just a few clicks
Email templates
There are over 300 email templates to choose from
Sign up forms within newsletter tool (opt in-opt out process)
You can pick from hundreds of newsletter templates, and use the drag-and-drop form creation
Pricing
Unlike most similar services, buying SendBlaster Pro takes a one-off payment of $129. You can choose from several upgrades, such as the 300 email template package for $59, and MailStyler 2 Pro for drag-and-drop creation for $199.
Customer Service
If you need support, use the online chat support function 24/7, or call during business hours on +1 347 80 93 100.
Summary
While attempting to improve your website's traffic, SendBlaster can be an asset to your business. Automating the delivery of messages allows a small operation to reach many more contacts, and in-depth testing and personalized landing pages can improve conversion rates when customers arrive at your site. However, the lack of automation options is a downside, and while a one-off payment may save you money in the long run, you have to pay to add most of the useful features.
You might want to try Constant Contact instead. This is a pay-monthly fee, but with prices starting at just $20 a month, it’ll take a while to spend what you would with SendBlaster, and there are far more options for automation.
