Written By Henry Walden - Digital Marketing Expert Updated: 09/05/2021 |
Sender in a nutshell
| Free Plan: | Yes |
| User Accounts: | Multiple |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | Yes |
| Means of Use: | Computer, mobile device |
| Industry: | Marketing, technology, eCommerce |
Key features and workflows
Creating Email Campaigns and Managing
The operation of your email campaigns can be controlled using these features.
Emails sent/opened and links clicked
You can track if and when your emails are opened
Deliverability rate and delivery by time zone (spam)
Set your delivery rates based on data of previous campaigns’ successes
Creating and importing email lists
Import your excel list of contacts in three steps
Split tests and A/B tests
The options for testing are endless and can be used to perfect your emails
Personalization
There’s a large number of personalization options, like abandoned cart reminders, welcome series, and birthday greetings
Reporting and Analysis
You can see an overview of your campaign statistics at any time.
Engagement reports (Email open rate and CR tracking)
Link tracking isn’t supported, but the email open rate is
Segmentation
Segment your audiences for better engagement and statistical analysis
Social media tracking
There’s currently no option for cross-channel orchestration
ROI analysis
You can enter some financial details to review your ROIs
Integrations
You can integrate with the following to enhance your service
API integrations
The Sender Identities API allows you to program your own apps
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
You can use both Woocommerce and Magento
CRM Integrations
Some available CRM integrations include Base and AgileCRM
Social Media integrations
You can use the Twitter, Instagram and Facebook applications
Apps
There are dozens of apps to choose from
Plugins
A number of popular WordPress plugins are supported
Automation
The email automation tool can be used to send over one million emails a month, potentially saving your team thousands of hours. There’s an extra focus on personalization here, with targeted emails being able to be automated to engage customers more deeply.
Design and Ease of Use
It’s simple to create most content using the following design tools.
Drag-and-Drop Interface
You can edit content using the drag-and-drop feature to save time
Landing page creator
No coding experience is needed, as you can drag and drop to create landing pages
Email templates
There are a number of ready-to-use templates, or you can make your own
Signup forms within newsletter tool (opt in-opt out process)
The draw form tool lets you swiftly add signup forms to your media
Pricing
The pricing here is based on how many subscribers you have.
Number of Subscribers | Price |
5,000 | $9 per month |
10,000 | $19 per month |
20,000 | $39 per month |
40,000 | $79 per month |
50,000 | $99 per month |
100,000 | $199 per month |
Customer Service
For any queries, you’ll have to fill out a form on the website and then wait for a reply.
Summary
For business owners seeking a way to better engage current customers to increase the likelihood of returning custom, Sender could be a practical tool. The options to automate personalized messages such as abandoned cart reminders and similar product offers could potentially bring back hundreds of customers. If, however, you’re more interested in conversion, there are some more attractive options.
For example, Get Response also has some comprehensive choices for automating personalization but will allow your cold bulk email marketing to flourish alongside.
