A SendLane Review: Will it Improve Your Customers’ Loyalty?

If you’re in the business of selling online, you’ll know that while one hurdle is convincing someone to become a customer, another hurdle is maintaining that custom, and avoiding a one-off sale. Increasing brand loyalty will improve this, and a service SendLane can help.

SendLane
Improving customer loyalty Best for
3 /5
Rating
$ 79 /mo
Starting Price
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Table of Contents

    SendLane in a nutshell

    Free Plan: No
    User Accounts: Options for multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: Yes, 14 days
    Means of Use: Any internet-accessible device
    Industry: eCommerce, Online retail

    Key features and workflows

    Creating Email Campaigns and Managing

    Generating and running an email marketing campaign can be done using these features.

    Emails sent/opened and links clicked

    You can track who clicked any emails or links that you sent out, and who didn’t

    Deliverability rate and delivery by time zone (spam)

    It’s possible to automate delivery so that customers receive their messages at the same time of day, regardless of location

    Creating and importing email lists

    You can upload an excel list of contacts in moments

    Split tests and A/B tests

    There are a number of demo tests can you run, or create your own

    Personalization

    There’s a wide range of options for personalizing emails based on their previous interactions, or lack thereof 

    Reporting and Analysis

    There’s a handy section for assessing your campaign success rates.

    Engagement reports (Email open rate and CR tracking)

    Track each link and email to see if and when they’re opened

    Segmentation 

    You can divide your contacts however you see fit and act on the group statistics

    Social media tracking

    Every link sent can be tracked, including social media widgets

    ROI analysis 

    There are currently no available tools to predict or analyze your return on investment

    Integrations

    The following applications can be integrated into your service.

    API integrations

    SendLane’s unique API lets programmers control their applications

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    All of these platforms can be integrated

    CRM Integrations

    Choose from dozens of CRM options, such as FreshWorks

    Social Media integrations

    Most common social media apps can be used

    Apps 

    There are over 100 available applications

    Plugins

    You can choose from a number of popular plugins 

    Automation

    There’s a fair range of automation options here, and those with the necessary technical knowledge should be able to automate almost every stage of their campaign. One way automation can be used to increase loyalty here is to send targeted emails based on previous customer purchases.

    Design and Ease of Use

    The creation of messages and web pages is fairly straightforward. 

    Drag-and-Drop Interface

    The email builder lets you drag-and-drop content blocks onto a blank canvas

    Landing page creator 

    The same process can be used to make a landing page in minutes

    Email templates 

    You can choose from hundreds of email templates, or save your own

    Signup forms within newsletter tool (opt in-opt out process)

    Signup forms can be dragged and dropped into messages

    Pricing

    Growth

    $79 per month

    Pro

    $125 per month

    Starter

    $497 per month

    Customer Service

    You can call, or use the 24/7 online chat function for support, although both of these options are only available to existing customers.

    Summary

    If your business is open to a new avenue for increasing brand loyalty, SendLane may be what you’re looking for. You’ll be able to target your former customers with content catered to their individual tastes, but on a scale much larger than you yourself could achieve. The main downside to this service is that it’s rather pricey, so you’ll have to be confident the increased custom will offset your monthly costs.

    Another service that could increase your customer loyalty is SendX. It too has automated personalized email delivery but has starting prices of a much more reasonable $7.49 per month.