A SendLane Review: Will it Improve Your Customers’ Loyalty?

SendLane in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

Generating and running an email marketing campaign can be done using these features.

Emails sent/opened and links clicked

You can track who clicked any emails or links that you sent out, and who didn’t

Deliverability rate and delivery by time zone (spam)

It’s possible to automate delivery so that customers receive their messages at the same time of day, regardless of location

Creating and importing email lists

You can upload an excel list of contacts in moments

Split tests and A/B tests

There are a number of demo tests can you run, or create your own

Personalization

There’s a wide range of options for personalizing emails based on their previous interactions, or lack thereof 

Reporting and Analysis

There’s a handy section for assessing your campaign success rates.

Engagement reports (Email open rate and CR tracking)

Track each link and email to see if and when they’re opened

Segmentation 

You can divide your contacts however you see fit and act on the group statistics

Social media tracking

Every link sent can be tracked, including social media widgets

ROI analysis 

There are currently no available tools to predict or analyze your return on investment

Integrations

The following applications can be integrated into your service.

API integrations

SendLane’s unique API lets programmers control their applications

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

All of these platforms can be integrated

CRM Integrations

Choose from dozens of CRM options, such as FreshWorks

Social Media integrations

Most common social media apps can be used

Apps 

There are over 100 available applications

Plugins

You can choose from a number of popular plugins 

Automation

There’s a fair range of automation options here, and those with the necessary technical knowledge should be able to automate almost every stage of their campaign. One way automation can be used to increase loyalty here is to send targeted emails based on previous customer purchases.

Design and Ease of Use

The creation of messages and web pages is fairly straightforward. 

Drag-and-Drop Interface

The email builder lets you drag-and-drop content blocks onto a blank canvas

Landing page creator 

The same process can be used to make a landing page in minutes

Email templates 

You can choose from hundreds of email templates, or save your own

Signup forms within newsletter tool (opt in-opt out process)

Signup forms can be dragged and dropped into messages

Pricing

Customer Service

You can call, or use the 24/7 online chat function for support, although both of these options are only available to existing customers.

Summary

If your business is open to a new avenue for increasing brand loyalty, SendLane may be what you’re looking for. You’ll be able to target your former customers with content catered to their individual tastes, but on a scale much larger than you yourself could achieve. The main downside to this service is that it’s rather pricey, so you’ll have to be confident the increased custom will offset your monthly costs.

Another service that could increase your customer loyalty is SendX. It too has automated personalized email delivery but has starting prices of a much more reasonable $7.49 per month.