SendLane in a nutshell
|User Accounts:||Options for multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Free Trial:||Yes, 14 days|
|Means of Use:||Any internet-accessible device|
|Industry:||eCommerce, Online retail|
Key features and workflows
Creating Email Campaigns and Managing
Generating and running an email marketing campaign can be done using these features.
Emails sent/opened and links clicked
You can track who clicked any emails or links that you sent out, and who didn’t
Deliverability rate and delivery by time zone (spam)
It’s possible to automate delivery so that customers receive their messages at the same time of day, regardless of location
Creating and importing email lists
You can upload an excel list of contacts in moments
Split tests and A/B tests
There are a number of demo tests can you run, or create your own
There’s a wide range of options for personalizing emails based on their previous interactions, or lack thereof
Reporting and Analysis
There’s a handy section for assessing your campaign success rates.
Engagement reports (Email open rate and CR tracking)
Track each link and email to see if and when they’re opened
You can divide your contacts however you see fit and act on the group statistics
Social media tracking
Every link sent can be tracked, including social media widgets
There are currently no available tools to predict or analyze your return on investment
The following applications can be integrated into your service.
SendLane’s unique API lets programmers control their applications
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
All of these platforms can be integrated
Choose from dozens of CRM options, such as FreshWorks
Social Media integrations
Most common social media apps can be used
There are over 100 available applications
You can choose from a number of popular plugins
There’s a fair range of automation options here, and those with the necessary technical knowledge should be able to automate almost every stage of their campaign. One way automation can be used to increase loyalty here is to send targeted emails based on previous customer purchases.
Design and Ease of Use
The creation of messages and web pages is fairly straightforward.
The email builder lets you drag-and-drop content blocks onto a blank canvas
Landing page creator
The same process can be used to make a landing page in minutes
You can choose from hundreds of email templates, or save your own
Signup forms within newsletter tool (opt in-opt out process)
Signup forms can be dragged and dropped into messages
$79 per month
$125 per month
$497 per month
You can call, or use the 24/7 online chat function for support, although both of these options are only available to existing customers.
If your business is open to a new avenue for increasing brand loyalty, SendLane may be what you’re looking for. You’ll be able to target your former customers with content catered to their individual tastes, but on a scale much larger than you yourself could achieve. The main downside to this service is that it’s rather pricey, so you’ll have to be confident the increased custom will offset your monthly costs.
Another service that could increase your customer loyalty is SendX. It too has automated personalized email delivery but has starting prices of a much more reasonable $7.49 per month.