SendPulse Reviewed: The Optimal Form of Customer Communication?

SendPulse is an email marketing software that can combine all your currently ongoing campaigns, regardless of their platform. It can be used to streamline campaigns over email, web push, social media, and SMS, targeting contacts across various channels for flawless response results.

SendPulse
Cross-channel orchestration Best for
4 /5
Rating
$ 8 /mo
Starting Price
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Table of Contents

    SendPulse in a nutshell

    Free Plan: No
    User Accounts: Options for multiple accounts
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Any internet-accessible device
    Industry: Marketing, IT, eCommerce

    Key features and workflows

    Creating Email Campaigns and Managing

    You can use the following features to plan and execute your marketing campaigns.

    Emails sent/opened and links clicked

    It’s possible to set up any web-link for tracking, even through SMS

    Deliverability rate and delivery by time zone (spam)

    You can pre-send emails and broadcasts to be delivered at the most opportune time 

    Creating and importing email lists

    It’s a simple matter to upload mailing lists from Excel

    Split tests and A/B tests

    Create your own A/B tests using the test wizard

    Personalization

    Automate the customization process with the ‘smart personalization’ feature

    Reporting and Analysis

    There’s a constantly updated report hub available.

    Engagement reports (Email open rate and CR tracking)

    Engagement overviews show how successful your campaigns are currently

    Segmentation 

    Pre-segment groups based on their platform usage, location or a number of other options

    Social media tracking

    Any link online can be tracked, including those on your social media broadcasts

    ROI analysis 

    There are currently no features to calculate your ROI

    Integrations

    The following integrations can be added to your service.

    API integrations

    SendPulse’s REST API gives programmers a range of creative options

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Of the mentioned platforms, only Magento and Bigcommerce are unavailable

    CRM Integrations

    There are more than 20 optional CRM integrations

    Social Media integrations

    Almost all social media applications are supported

    Apps 

    Using Zapier can connect you with hundreds of apps

    Plugins

    Choose from several WordPress plugins

    Automation

    SendPulse Automation 360 offers you creative control over what you’d like to automate and can touch almost every aspect of online marketing. Create dynamic triggers to relate across channels, focus on a specific customer’s performance, and use this to automate future messages, while prioritizing certain categories of contacts.

    Design and Ease of Use

    There’s no prior knowledge needed to start creating your messages.

    Drag and Drop Interface

    The building tool features drag and drop for swift visual creation

    Landing page creator 

    Auto-generate personalized landing pages, or build your own in minutes

    Email templates 

    Choose from a number of email templates, or design your own

    Sign up forms within newsletter tool (opt in-opt out process)

    You can include signup forms in any medium except SMS

    Pricing

    The pricing here is based on how many subscribers you have.

    Number of Subscribers

    Price

    <500

    $8 per month

    500 - 1000

    $12 per month

    9,000 - 10,000

    $53 per month

    25,000 - 30,000

    $126 per month

    50,000 - 60,000

    $221 per month

    100,000 - 125,000

    $383 per month

    4,000,000 - 5,000,000

    $7,000 per month

    Customer Service

    A 24/7 online chat team can support you, or you can phone up during business hours on +1 415 800 2960.

    Summary

    If you’re trying to orchestrate several marketing campaigns across many channels, juggling all these moving parts can become a nightmare. A service like SendPulse can take control for you, which will result in more successful campaigns and more free time to be spent on pursuing new leads. 

    The automation options are numerous, but if you’re looking for more integrations and a greater focus on gathering and using customer data you might want to try a different service. For example, SendX can also orchestrate a marketing campaign across multiple platforms but will provide more actionable, readable data afterward.