Written by Ria du Plessis - Digital Marketing Expert
SendPulse in a nutshell
|User Accounts:||Options for multiple accounts|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Any internet-accessible device|
|Industry:||Marketing, IT, eCommerce|
What is SendPulse?
SendPulse is a multi-channel marketing automation system geared towards enhancing the experience of users as well as their clients. SendPulse offers advanced email marketing features that are as easy to use as they are powerful and efficient.
Building personalized, relevant email campaigns is easy and doesn’t take ages — the email builder makes sure of that.
Accurate analytics and reporting also go a long way to ensuring that your campaigns are performing well. Although SendPulse and its many features can be overwhelming at first, the insightful Knowledge Base and Video Training will help you get used to the platform and complex email marketing.
SendPulse Pros & Cons
✔ Adaptable Setup Process
✔ Specific Segmentation Options
✔ Ready-Made Templates
✔ Knowledge Base
🗶 Overwhelming User Interface
🗶 Limited Email Scheduling Options
1: Adaptable Setup Process: setting up your account and getting started is made to be easy regardless of what business you’re in. Although SendPulse is quite a comprehensive and robust tool, you won’t have to spend a lot of time setting things up for yourself.
2: Specific Segmentation Options: SendPulse allows you to create segments that make it a lot easier to set up your email campaigns according to specific categories. Of course, this is a basic feature but SendPulse takes it a bit further by offering the ability to be super-specific.
As a result, you get increased personalization that improves the quality of your email campaigns.
3: Affordability: while this is a feature-rich tool, it is almost surprising how affordable it is. You can use some of the features (such as the cool email templates) for free without signing up, and the paid packages aren’t overly pricey at all.
4: Ready-Made Templates: you can use the ready-made templates on offer from SendPulse if you need a bit of inspiration to create great emails or are strapped for time.
- Knowledge Base: The Knowledge Base is packed with any and all information you could ever need to make the most of SendPulse and all its features.
1: Overwhelming User Interface: it may be quite daunting at first to see all the features and get used to SendPulse’s interface. But once you get the hang of it you will be creating emails in no time.
2: Limited Email Scheduling Options: unfortunately, there is one element that SendPulse does not have and that’s the ability to schedule emails as you wish to. The available options are a bit limited, in my opinion.
Who is SendPulse Good For?
- You want: fast onboarding and an email marketing tool that is easy to use with lots of tutorials and user guides.
- You’re looking to: save money and not spend lots of money on a tool that is capable and reliable
- You aren’t: tech-savvy but still want cool features and the ability to create detailed and effective email campaigns.
SendPulse Isn’t Recommended For:
- Marketers that: are concerned with detailed scheduling options for every email they plan to send out.
Emails per Month
Inviting Users to Your Account
Up to 15,000
5 Flows, 1 Event
10 Flows, 10 Events
5 Saved Segments
Full Email Testing
50 Flows, 50 Events
Full Email Testing
Full Email Testing
The pricing here is based on how many subscribers you have.
SendPulse pricing is pretty straightforward. There are quite a few payment options that all come with their own benefits, but you can at least get started with the free plan and get an idea of how the tool works.
Sending up to 15,000 emails at no cost is a rare thing, although it is disappointing that you can’t do A/B testing.
SendPulse is quite generous and will refund you after thirty calendar days if you did not spend your funds in that time. You cannot get a refund if more than 0.4% of your subscribers complained about spam from you.
Let’s take a look at the features that make SendPulse a fantastic all-rounder tool that all marketers should be considering:
· Drag-and-Drop Elements
SendPulse’s drag-and-drop editors don’t require lots of thinking to use - just choose what you like, drag it and add it to your emails. You can change backgrounds, font elements, and many other parameters with the editors.
What’s more, you can use the drag-and-drop editor to insert YouTube videos in your emails with just a few clicks.
· Ready-Made Templates
You get access to over 130 ready-made email templates that you can edit to suit your needs. With so many choices to choose from, it doesn’t matter what your objective is, you’ll find a template that will work perfectly.
The templates are grouped by categories so you can browse easily and these templates can be used free of charge even if you’re not signed up with SendPulse.
· SendPulse Ease of Use
Overall, SendPulse is easy to use, even if you’re still new to email marketing tools and campaign builders.
There’s no prior knowledge needed to start creating your messages.
Drag and Drop Interface
The building tool features drag and drop for swift visual creation
Landing page creator
Auto-generate personalized landing pages, or build your own in minutes
Choose from a number of email templates, or design your own
Sign up forms within newsletter tool (opt in-opt out process)
You can include signup forms in any medium except SMS
· SendPulse Integrations
The integrations on offer from SendPulse are pretty basic, which is one of the few things I could fault with this tool. You do get the most popular integrations such as Shopify, WooCommerce, HubSpot, Slack, WordPress, and Paypal though.
Hopefully, SendPulse plans to add more integrations in the future.
· Contact Management
Contact management is made a breeze with SendPulse, which lets you copy and paste and upload your contacts to your mailing list. If you want to, you can add them one by one, but the copy and paste method is much faster.
Organizing your contacts is easy too, with SendPulse helping you identify the email addresses that are low-quality by assigning them with your chosen rating of stars out of five.
· Email Campaigns
You can personalize your email campaigns and adjust elements of your messages according to your customers’ behavior and information. SendPulse also lets you add variables and criteria to subject lines as well as allowing the creation of segments on the fly.
· Reports and Analytics
No proper email marketing tool could be complete without offering quality analytics and reports, and SendPulse does not disappoint. You can view your statistics in your personal account with visual graphs of delivered emails, subscriber activity, spam complaints, clicks, and more.
SendPulse lets you keep a close eye on the growth of your mailing list with graphs indicating new subscriptions as well as unsubscribers.
You can also track your traffic statistics with Google Analytics.
· Email Verifier
Your delivery rates can be boosted with the ability to verify email addresses. This helps to keep your emails out of the dreaded spam folder, keep your email lists nice and clean, and maintain a good sender reputation.
Creating Email Campaigns and Managing
You can use the following features to plan and execute your marketing campaigns.
Emails sent/opened and links clicked
It’s possible to set up any web-link for tracking, even through SMS
Deliverability rate and delivery by time zone (spam)
You can pre-send emails and broadcasts to be delivered at the most opportune time
Creating and importing email lists
It’s a simple matter to upload mailing lists from Excel
Split tests and A/B tests
Create your own A/B tests using the test wizard
Automate the customization process with the ‘smart personalization’ feature
SendPulse Automation 360 offers you creative control over what you’d like to automate and can touch almost every aspect of online marketing. Create dynamic triggers to relate across channels, focus on a specific customer’s performance, and use this to automate future messages, while prioritizing certain categories of contacts.
SendPulse offers automations that make it a lot easier to get more done to achieve goals with ease.
- Email Marketing Automation
Thanks to SendPulse’s Automation 360, you can send out emails to your customers when certain criteria are met. For example, if a customer tried out a new product, you can send them a personalized email to thank them and ask how their experience was.
- Chatbot Automation
You can add several chatbot auto-replies to your flows to keep the communication going with your customers. Messenger chatbots can be conditioned to give specific replies when customers ask questions.
- Statistics on Workflows
SendPulse provides analytics that are available in detailed visuals to give you an idea of how your automation flows are performing.
A 24/7 online chat team can support you, or you can phone up during business hours on +1 415 800 2960.
Should you feel the need to look at other options before making your choice, here are a few alternatives you could consider:
Sendinblue lets you build and grow your relationships with customers through detailed email campaigns and marketing automation. The pricing plans on offer are not to be smirked at and the platform has a robust set of services that will enhance your email marketing game.
Omnisend offers you an all-in-one eCommerce marketing automation platform. You can reach your customers on a more personal level with personalized emails and the automation workflows help to boost productivity and sales.
They also have various signup forms that can help you grow your subscriber list and the editor is easy to use but quite powerful.
ActiveCampaign promises to help you improve the customer experience you give your subscribers. It combines email marketing with CRM and marketing automation for an impressive tool.
SendPulse is truly an all-rounder in that it lets you create high-quality emails and effective email campaigns while also providing you with analytics and reports to keep track of all the important metrics. It’s also easy to use and affordable.
If you’re trying to orchestrate several marketing campaigns across many channels, juggling all these moving parts can become a nightmare. A service like SendPulse can take control for you, which will result in more successful campaigns and more free time to be spent on pursuing new leads.