SendX Review: Features and Pricing 2021

In this SendX review, I pull the software apart and analyze its features. I also discuss what I like most about the software and what I think the software could improve on while including a pricing chart to help you distinguish between the plans. This review is here to help you decide if SendX is powerful enough to take your business to the next level.

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Small businesses Best for
4.1 /5
$ 7.49 /mo
Starting Price
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Table of Contents

    Written by Ria du Plessis - Digital Marketing Expert

    Updated 9/1/2021

    SendX in a NutShell

    Also Best For:Saas companies, and eCommerce
    Free Plan:No
    User Accounts:Multiple, with individual logins
    Segmentation and Geo:Yes
    Time-zone-based Delivery:Yes
    Free Trial:Yes
    Means of Use:web
    Industry:Real estate, Marketing, SaaS Companies, Crypto and Blockchain, Ecommerce

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    SendX Video Review

    What is SendX?

    SendX Introduction

    SendX is an email marketing platform that helps small businesses create intuitively designed email campaigns to help build trust with your audience. They offer various features, including email drip campaigns, drag-and-drop editor, A/B split testing, automation, and segmentation. 

    SendX Pros & Cons 



    • Excellent 24/7 Support 
    • Great Autoresponder 
    • 500,000+ Free stock photos
    • Seamless Drag-drop-editor 
    • Responsive to a point 
    • Limited email templates 
    • Expensive


    • Excellent 24/7 Support: Almost all the online reviews I have come across rave about how great SendX support is. It might not seem like a big deal, but it can be overwhelming when starting email marketing for the first time if you are a beginner. With great support, you won't be stuck having to figure things out independently. 

    • Great Autoresponder: An autoresponder is an effective tool that allows you to send scheduled follow-up emails. For example, if someone visits a specific page on your website, you can send them a series of targeted emails to help motivate them to purchase a product. If you have a blog on your website and your subscribers are reading specific content, you can send a follow-up email containing similar pieces. 

    • 500,000+ Free stock photos: Images are a brilliant way to capture your audience's attention. People respond much better to visual content than they do to standard plain text. Having 500,000 different images to choose from makes it so much easier for you to create intricate designs. You also don't have to worry about using a copyrighted image. 

    • Seamless drag-and-drop editor: SendX allows you to create email campaigns with their drag-and-drop editor efficiently, which is beneficial because you can ensure brand consistency by building several templates representing your brand's aesthetic. Having a drag-and-drop editor also reduces the cost of outsourcing your email designs to other people. You can do it all yourself with the click of a few buttons.

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    • Responsive to a point: SendX is responsive but not like I would hope. Every time you create a campaign, you have to make two different sizes, one for mobile and one for desktop. Having a responsive email campaign is important since people generally tend to open emails on their phone first and then later go back and open them on their desktop. If the email is not responsive, then information can be cut out, or the sizing of the words can either be too big or too small. 

    • Limited email templates: Landing pages are a great way to give your audience a good first impression while capturing leads. SendX has 50+ landing page templates which also include popup forms. I won't say this is a bad thing, but I would like to see more variety in the future. 

    • Expensive: Compared to other software with similar features, they charge a premium price. For 2,500 contacts, you pay $19.99, and as soon as you hit 2,501 contacts, the price jumps to $39.99. If you are a small business, this can put a strain on your budget. 

    Who is SendX Good for?

    If you are looking for easy-to-use software- SendX software is a breeze to use and perfect for beginners getting started in email marketing. On top of having great support to assist you when you get stuck, you can easily create automated email campaigns as soon as you purchase the software. 

    If you are looking for custom HTML options- SendX allows you to import HTML templates, but first, you have to change your drag-and-drop editor to a plain text editor. SendX has resources that show you exactly how to make these changes. HTML templates are beneficial since you can create your designs exactly the way you want them. 

    If you are looking for easy migration: When you move from one email marketing software to another, it can sometimes be challenging, but SendX does everything for you, and a bonus is they do it for free. 

    SendX is not recommended for: 

    If you are looking for a free plan- I was a bit disappointed to see that SendX does not offer a free plan but rather a 14-day free trial which I don't think is enough time to decide if you like the software. However, for $9.99, you can use all SendX features as long as your subscribers stay under 1000 contacts. 

    If you are looking for CRM- SendX does not have built-in CRM, but you can integrate other CRM software with the SendX platform. Integrating another platform could mean that you will spend more money since advanced CRM does not come cheap.  

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    SendX Deliverability (Rated: 4/5)

    The features offered by SendX assist in ensuring that your emails don’t end up in the spam folder. For deliverability, I gave SendX a score of 4.

    SendX claims to have a deliverability rate of almost 90%, which they guarantee through the use of their tools aimed at improving deliverability. These include Postmark Spam Check, Mail Tester and Litmus Spam filter tests, all of which can be used to prevent emails from landing up in the spam folder.

    SendX Pricing (Rated: 3/5)

    SendX is a more expensive email marketing software option, but the 25% discount on an annual purchase does make it more affordable for those willing to commit long-term. SendX scores 3 for their pricing.

    SendX prices range between $9.99-$79.99. If you purchase the software annually, they offer up to a 25% discount. The features are available across all the plans. The only difference is that the business plan doesn't have executive ROI review and advanced email marketing training as the enterprise plan does. They do not offer a free plan, but you can test their software with a 14-day free trial. 

    • Price:
      • Up to 1,000 subscribers - $7.49 per month
      • Up to 2,500 subscribers - $14.99 per month
      • Up to 5,000 subscribers - $29.99 per month
      • Up to 10,000 subscribers - $44.99 per month
      • Up to 15,000 subscribers -$59.99 per month
    • Unlimited email sends
    • Custom HTML and CSS
    • Segmentation
    • Form automation
    • Price: Custom priced
    • Unlimited email sends
    • Custom HTML and CSS
    • Advanced Automation
    • Executive ROI review
    • Advanced Email Marketing Training

    SendX Discount

    SendX is the platform of choice for all kinds of industries and that includes non-profits. With the aim to recognize the great work these organizations are doing, the email marketing provider makes its high-powered platform available at just 75% of the original asking price. Use promo code WECARE to get 25% off.

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    Cancellation/Refund Policy 

    To cancel your SendX account, you can use the online chat portal or send them an email at Unfortunately, there is no way to cancel your account with the click of a button. SendX does not offer a refund. The only time they will give you a refund is if they terminate their services without cause. 

    Key Features and Workflows

    Creating Emails and Campaigns

    When I first tested out SendX I wanted to know how easily I could create a campaign.

    The drag-and-drop editor makes it very simple to start building. You can speed up the process even more if you take advantage of SendX’s library of pre-made email templates.

    To send out a one-time email is simple. You will start by going to the “Campaigns” option in the navigation bar.

    creating an email campaign

    You will see two options to choose from, but you can click on the “Create your first Newsletter Campaign” option.

    Newsletter Campaign

    After this, you will have to name your email and add your “From” information before moving on to the next section where you will choose your email template.

    Email Information

    Now it is time to select your template. For this example, I chose the “Traveler” template.

    Choose Template

    Once you have chosen your template, you will be taken to the drag and drop editor. There you can enter your subject line at the top and find your drag and drop editor on the right-hand side.

    Enter Subject

    To edit a section on your email template, you can just double click on the item and your item settings will appear. For instance, if you want to replace an image, double click on the image and you will get an option to upload or choose a new image.

    Upload New Content

    Once your email is customized to your liking, you can review your email or send a test to yourself.

    Send A test

    If you are happy and ready to send your email, you can move on to the next step by clicking on the “next: recipients” button.

    Choose recipients

    You will now have the option to choose the list of contacts that you wish to send your email. After this, you can schedule or send your email immediately.

    Send Campaign

    Creating and Importing Email Lists - SendX enables you to easily create and import your contacts and email list. You can import your contacts from a CSV file either by clicking the “upload” button or by using the drag-and-drop feature. You will get an email from SendX telling you the total number of contacts uploaded as well as highlighting the duplicates.

    To start with the list creation process, you will navigate to the “contacts” option on your navigation menu. 

    Add New Contacts

    You will then be transferred to a section where you will see that a list has already been created with your contact used to sign up. To edit the name on this list, click on the 3 dots on the right and click edit.

    Edit Contact

    To create a new list, you will go to the “new list” option at the right-hand top corner and follow the instructions.

    After this, you will have to name your list and choose to submit a new list.

    Name Your List

    Click on the “Import Contacts” option and upload your contact list file.

    Import Contact List

    Select the CSV fields of your choice and click on “Import Contacts”. 

    Upload CSV File

    The software also allows you to boost conversions and open rates with the SendX 1-Click Resend to Un-openers feature.

    The Smart Send feature lets you optimize your campaigns by sending emails based on click behavior and past opens while the Geo feature enables you to send your campaigns based on selected geographical locations.

    • Emails Sent/Opens and Links Clicked—Every time you send an email campaign, a report is generated. You can view the total number of sent and delivered emails, unique opens and total opens, unique and total clicks, and bounce rate. You can also see the total number of people that have not opened your emails and much more information that you can use to optimize your campaigns.
    • Deliverability Rates and Delivery by Time Zone—SendX offers its users multiple features such as the PostMark Spam Check, Mail Tester and Litmus Spam filter tests, all of which offer suggestions on how to prevent emails from going into the recipient’s spam folder. With DKIM and SPF, all emails sent are digitally signed which also keeps them from landing in the spam folder. You can also create and schedule drip sequences to send your campaigns in the recipient’s time zone.
    • Creating and Importing Email Lists—SendX enables you to easily create and import your contacts and email list. You can import your contacts from a CSV file either by clicking the “upload” button or by using the drag-and-drop feature. You will get an email from SendX telling you the total number of contacts uploaded as well as highlighting the duplicates. 
    • Split Tests A/B Testing—I found the SendX A/B testing feature to be simple to use, requiring only a few straightforward steps. The feature creates different variations of your email campaign and sends it to a segment of your email list. The results from the A/B tests will show you which campaign outperforms the others and helps you make the changes and adjust accordingly.
    • Personalization—SendX offers you basic personalization tools using various tags. You can also create custom fields for your email list and tweak them to make your email campaigns more engaging. You can even go a step further with the SendX advanced personalization which gives you even more options to fine-tune your content based on segment preferences and individualized subscriber lists.

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    Reporting and Analysis (Rated: 4/5)

    The metrics you can view are useful in improving the effectiveness of your campaigns going forward. However, the lack of social media integrations means that SendX only scores a 4.

    SendX Analytics

    SendX offers you a number of different reporting and analytics features. You can see the results of your email campaigns and how they are performing and use the data to improve the click rates and conversions.

    I was able to view the open rates, deliverables, unsubscribed list, and more. You can also segment your email list based on your customer actions. 

    • Engagement Reports— SendX engagement reports provide you with data on how your email list is interacting with your email campaigns, including click-through, total opens, total clicks, and unique clicks and opens. You also have multiple options to increase the email open rates such as segmenting your email list and sending customer-specific campaigns. SendX’S CR tracking feature can help you see whether your conversions are going up.
    • Heat Maps—You can make use of the SendX heatmap feature to monitor your different campaigns. This allows you to visually see which links have the most interactions. By focusing your efforts on the most popular links you can increase conversions. I found the SendX heat map feature to be easy and fast to use.
    • Campaign Comparison Report— While SendX doesn’t have a special campaign comparison reporting feature with graphics and tools as you can find on other platforms, you can use the A/B testing feature to compare the results from the different email campaigns.
    • Segmentation—the SendX segmentation feature allows you to segregate your email list based on different conditions. I didn’t have much trouble sending targeted email campaigns to a group of contacts. I also found the SendX segmentation feature useful in analyzing certain behaviors about my contact list such as people who have opened my emails in the last month.
    • Social Media Tracking—I could not find any integrations for social media tracking which is unfortunate when you consider the power of social media in boosting your email campaigns.
    • ROI analysis—The SendX conversion tracking features lets you see which of your email campaigns are getting the most attention. The data will help you make small tweaks that maximize your rate of investment.

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     SendX Integrations (Rated: 5/5)

    SendX’s integration capabilities were impressive, spanning CRM systems to social media, earning the system a perfect score of 5.

    A proper email marketing software needs to integrate easily with different plugins to be able to maximize your email marketing potential. I was happy to find that SendX could connect with multiple integrations such as payment gateways and CRMs.

    The Zapier integration, for example, allows you to connect SendX with over 1000 other apps.  If you are using a WordPress site, you can easily connect SendX using the Email Marketing by SendX plugin which you can use to send pop-ups on the site.

    • Google Analytics—This is the best app for tracking the traffic on your website. You will need to create a landing page and then log in to your Google Analytics account to connect to the landing page in a few steps.  Connecting lets you see how your users interact with your website after clicking through your emails.  
    • API integrations—With the SendX API, you can send emails to your contacts with full control of email deliverability. The SendX JavaScript API enables easy adding of contacts and initiation of drip sequences. You can also easily update custom fields as it is simple to associate tags with the contacts.
    • Ecommerce Tools— I liked the fact that you can connect SendX with any of the major eCommerce platforms including Shopify, BigCommerce, WooCommerce and Magento. Using Zapier you can find several different integrations for each eCommerce platform. What’s more, is that the process is simple and quick.
    • CRM integrations—SendX offers CRM tools such as Agile, Microsoft Dynamics 365, and Zapier, all of which enable you to create more personalized email campaigns that cater to the needs of your customers. As with most integrations that I tested, connecting your CRM integrations takes just a few minutes.
    • Social Media Integrations—Zapier gives you access to over 1500 integrations which you can connect with SendX. You do not need prior coding experience to integrate SendX and Facebook Lead Ads or Instagram Lead Ads.
    • Apps—The SendX Zapier integration opens a whole new world with over 1500 apps at your disposal. The NeverBounce app, for instance, allows you to verify the authenticity of your contacts’ email addresses while the Google Sheets apps enable you to easily and quickly update your contact list on SendX.
    • Plugins— SendX offers plugins that are simple to download and install. For instance, The WordPress plugin made it easy for me to send widgets and pop-ups which ultimately helped me grow my mailing list.

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     SendX Automation (Rated: 4/5)

    The automation features are a must for any email marketing software, and SendX’s features earned the system a score of 4.

    SendX Automation

    One of the factors I always look at first with email marketing software is automation.

    I was happy to see that SendX lets me create triggers and condition-based events to build email drip sequences for lead captures, or even stop drips after a reply (even going so far as adding tags for successful captures).

    SendX makes it extremely easy to create DRIP Automation Campaigns. You can start by navigating to the “campaigns” section in the top navigation bar of your dashboard.

    Campaigns Section

    After this, you can choose the DRIP option and select “Create New Drip Campaign”. 

    Drip Campaign

    You now have to name your drip campaign and edit your “From” information and click “Next: Campaign” when you are done.

    DRIP Campaign Details

    Now it becomes interesting, it is time to edit your automation. First, you will be taken to a section where you will need to edit your email content and adjust your wait time.

    Edit Content

    Set your email status to “Active” and adjust send time as you wish.

    Adjust Email Sent Time

    You can add more emails to your automation by clicking on “Add Step”. You can repeat these steps as many times as you like.

    Add more information

    When you are happy with your steps, you can go on to the next section by clicking on the “Next: Schedule” button.

    Schedule Automation

    Select your preferred time zone and click “Next: Trigger Condition” 

    Choose Timezone

    After this, you can move on to “Submit Your Drip Campaign”.

    Submit Drip Campaign

    To add a trigger to your Drip Campaign, you will need to go back to the top navigation menu and choose to navigate to the Automations section.


    Click on the “Create New Automation” option and name your Automation.

    Create First Automation

    After you have named your automation and moved on to the next step, you can add a Trigger like ‘Subscribes to list” and the Action, “Add to drip campaign”. After this, you can select your drip campaign and click “Submit Automation”.

    Add Trigger and Action

    Automated campaigns are ideal for keeping your readers engaged and SendX does not disappoint.

    SendX to me was a great tool for a small business looking to scale up. In fact, it can be hard for a business to grow without such automation features.

    Design and Ease of Use (Rated: 4/5)

    The surprising usability of the system, with its simple and intuitive interface, and, in particular, the templates on offer, make this system easy for anyone to use. I gave it a score of 4.

    SendX Builder

    Having tested some of the top email marketing software on the market, I was surprised at how SendX compared when it comes to ease of use. The SendX interface is one of the most intuitive and simple to understand.

    • Drag-and-drop Interface—SendX’s drag-and-drop interface allows you to design your email campaigns without HTML. With pre-built email templates, its personalization features and extra features such as count down timers, you can easily and quickly create a professional looking email campaign that drives higher engagement.
    • Landing Page Creator—The SendX landing page creator lets you create a new landing page from scratch as well as edit existing templates. Start by creating a title and choosing a template. With the SendX content editor, you can easily add images, text and HTML onto your landing page.

    To create a landing page on SendX, you have to navigate to the “forms” option on the navigation menu.

    Create A Landing Page

    Then, you need to click on the “Create a Landing Page” option and follow the instructions.

    Create First Landing Page

    Next, you will name your landing page and choose a template. For the review, I chose the “Services Sleek template”.

    Choose Landing Page Template

    You will be navigated to the well-known drag and drop editor where you will be able to edit and customize your landing page. To edit an element, you can click on it and the editor will appear on the right-hand side.

    Landing Page Editor

    To add more content to the template, drag and drop the desired element onto the section of the template where you want to add it.

    add more content

    When you are happy with your design you can click on the “next: success” button and choose your contact list.

    success button

    Select “Add contacts to a list” and choose your desired list. You can also adjust the other settings to your liking and then click “Submit Landing Page Form” to make your landing page live.

    Make Landing Page Live

    • Email Templates—I especially enjoyed the 20 main email templates that you get with SendX, although can also choose from over 1500 email templates by searching on the SendX ultimate free email templates collection. You can find anything from drip templates, dark templates and even light templates for all your email marketing needs.

    SendX Templates

    • Sign-up Forms Within Newsletters Tool—SendX enables you to grow your email list through its sign-up forms. You can start with the form templates and customize using the design-builder. SendX also allows you to send automated thank you emails. You can create a double opt-in or single opt-in process for your subscribers

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    SendX Customer Service (Rated: 5/5)

    SendX’s extensive support gives you access to help whenever you might need it, which earns SendX a score of 5.

    No matter how simple email marketing software is, there will always come a time when you need additional help and support. 

    They are very friendly and will reply to all your questions. Regardless of the paid plan, you will get 24/7 customer support either by email, live chat, or phone.

    In case you need more extensive information, you can access their help center. Here you will find articles, tutorials and guides on how to use the various features and integrations.

    SendX regularly updates its software and the great thing is that users can see the updates as soon as they are available. You can also find additional support on their Frequently Asked Questions page.

    Contact information

    16192 Coastal Highway, Lewis
    Delaware 19958, USA

    SendX Alternatives

    • Sendinblue: Sendinblue is a cheaper alternative to SendX that allows you to send up to 300 emails per day with an unlimited number of contacts completely free. 
    • Constant Contact: If you are looking for email marketing software with high deliverability rates, then Constant Contact won't disappoint. They also have a niche feature that allows you to manage events from within their software. 
    • GetResponse: Advanced automation, segmentation, and the ability to run Facebook, Instagram, and Google ads all from one platform. GetResponse is a brilliant email marketing platform, and any business can benefit from its robust features. 

    What I liked About SendX

    Overall, I really liked how simple it was to use the SendX platform. Integrations are also simple to connect and use. Their customer support is excellent and is available 24/7. SendX worked great for my opt-in email campaigns as well and I also liked the extensive tutorials and guides as well as the blogs and articles.

    What I didn’t Like About SendX

    Despite the many beneficial characteristics and qualities, there are a few areas that I found where SendX could Improve. First off is the price. Their plans are quite expensive, especially for small businesses. Granted the SendX platform is simple to use, but they could do better on the administration side. Also, their email tracking feature has some room for improvement.

    My Verdict 

    When I was searching for a reliable email marketing software, I was intrigued by the number of positive reviews for SendX. After trying out SendX for six months, I discovered why the company has such a strong reputation.

    Not only is the software easy to use, but you also get unlimited emails regardless of the pricing plan, great features for a growing business and excellent 24/7 support.

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    SendX FAQ

    1. How Can I Export Contacts?

    It is simple to export contacts from a list to a CSV file. Simply open the email list from which you want to export contacts. Next, go to “Contacts” you will see a big “Export Contacts” button. Click it and you are done. A confirmation will be sent, and your contacts will be exported to a CSV file.

    2. How Can I Delete an Account?

    To delete your SendX account, you will have to raise a request via chat/email to close the account, and SendX will close your account within 24 hours.

    3. Are there any other payment methods other than credit cards and PayPal?

    SendX will accept bank transfers for anything above $1000. They normally accept credit cards but do not accept PayPal.

    4. Do They Have Discounts for Prepayments?

    While the enterprise plan has a custom payment plan, you will receive a discount if you pay annually. The cost of a monthly payment starts at $9.99. However, you get a discount and save $2.5 if you paid yearly at $7.49 per month.

    5. What Happens If I Want to Send More Emails Than My Current Plan?

    Both the SendX business plan and the enterprise plan give you an unlimited number of emails each month.

    6. Do They Have Training Materials Available?

    SendX has a large resource base with plenty of articles, blogs, tutorials and guides that provide ample information on using the various SendX features and integrations. This resource base is available to any person regardless of the payment plan.

    7. Do they accept marketing affiliate links?

    While SendX does not accept marketing affiliate links, you can join their affiliate program and refer customers to SendX. You get a 30% commission from the paying customers which you receive every month.