SendX Review: Features and Pricing 2021

SendX in a NutShell

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SendX Video Review

What is SendX?

SendX is an email marketing platform that helps small businesses create intuitively designed email campaigns to help build trust with your audience. They offer various features, including email drip campaigns, drag-and-drop editor, A/B split testing, automation, and segmentation. 

SendX Pros & Cons 

PROS

• Excellent 24/7 Support: Almost all the online reviews I have come across rave about how great SendX support is. It might not seem like a big deal, but it can be overwhelming when starting email marketing for the first time if you are a beginner. With great support, you won't be stuck having to figure things out independently. 

• Great Autoresponder: An autoresponder is an effective tool that allows you to send scheduled follow-up emails. For example, if someone visits a specific page on your website, you can send them a series of targeted emails to help motivate them to purchase a product. If you have a blog on your website and your subscribers are reading specific content, you can send a follow-up email containing similar pieces. 

• 500,000+ Free stock photos: Images are a brilliant way to capture your audience's attention. People respond much better to visual content than they do to standard plain text. Having 500,000 different images to choose from makes it so much easier for you to create intricate designs. You also don't have to worry about using a copyrighted image. 

• Seamless drag-and-drop editor: SendX allows you to create email campaigns with their drag-and-drop editor efficiently, which is beneficial because you can ensure brand consistency by building several templates representing your brand's aesthetic. Having a drag-and-drop editor also reduces the cost of outsourcing your email designs to other people. You can do it all yourself with the click of a few buttons.

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PROS

• Responsive to a point: SendX is responsive but not like I would hope. Every time you create a campaign, you have to make two different sizes, one for mobile and one for desktop. Having a responsive email campaign is important since people generally tend to open emails on their phone first and then later go back and open them on their desktop. If the email is not responsive, then information can be cut out, or the sizing of the words can either be too big or too small. 

• Limited email templates: Landing pages are a great way to give your audience a good first impression while capturing leads. SendX has 50+ landing page templates which also include popup forms. I won't say this is a bad thing, but I would like to see more variety in the future. 

• Expensive: Compared to other software with similar features, they charge a premium price. For 2,500 contacts, you pay $19.99, and as soon as you hit 2,501 contacts, the price jumps to $39.99. If you are a small business, this can put a strain on your budget. 

Who is SendX Good for?

If you are looking for easy-to-use software- SendX software is a breeze to use and perfect for beginners getting started in email marketing. On top of having great support to assist you when you get stuck, you can easily create automated email campaigns as soon as you purchase the software. 

If you are looking for custom HTML options- SendX allows you to import HTML templates, but first, you have to change your drag-and-drop editor to a plain text editor. SendX has resources that show you exactly how to make these changes. HTML templates are beneficial since you can create your designs exactly the way you want them. 

If you are looking for easy migration: When you move from one email marketing software to another, it can sometimes be challenging, but SendX does everything for you, and a bonus is they do it for free. 

SendX is not recommended for: 

If you are looking for a free plan- I was a bit disappointed to see that SendX does not offer a free plan but rather a 14-day free trial which I don't think is enough time to decide if you like the software. However, for $9.99, you can use all SendX features as long as your subscribers stay under 1000 contacts. 

If you are looking for CRM- SendX does not have built-in CRM, but you can integrate other CRM software with the SendX platform. Integrating another platform could mean that you will spend more money since advanced CRM does not come cheap.  

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SendX Deliverability (Rated: 4/5)

The features offered by SendX assist in ensuring that your emails don’t end up in the spam folder. For deliverability, I gave SendX a score of 4.

SendX claims to have a deliverability rate of almost 90%, which they guarantee through the use of their tools aimed at improving deliverability. These include Postmark Spam Check, Mail Tester and Litmus Spam filter tests, all of which can be used to prevent emails from landing up in the spam folder.

SendX Pricing (Rated: 3/5)

SendX is a more expensive email marketing software option, but the 25% discount on an annual purchase does make it more affordable for those willing to commit long-term. SendX scores 3 for their pricing.

SendX prices range between $9.99-$79.99. If you purchase the software annually, they offer up to a 25% discount. The features are available across all the plans. The only difference is that the business plan doesn't have executive ROI review and advanced email marketing training as the enterprise plan does. They do not offer a free plan, but you can test their software with a 14-day free trial. 

SendX Discount

SendX is the platform of choice for all kinds of industries and that includes non-profits. With the aim to recognize the great work these organizations are doing, the email marketing provider makes its high-powered platform available at just 75% of the original asking price. Use promo code WECARE to get 25% off.

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Cancellation/Refund Policy 

To cancel your SendX account, you can use the online chat portal or send them an email at hello@sendx.io. Unfortunately, there is no way to cancel your account with the click of a button. SendX does not offer a refund. The only time they will give you a refund is if they terminate their services without cause. 

Key Features and Workflows

Creating Emails and Campaigns

When I first tested out SendX I wanted to know how easily I could create a campaign.

The drag-and-drop editor makes it very simple to start building. You can speed up the process even more if you take advantage of SendX’s library of pre-made email templates.

To send out a one-time email is simple. You will start by going to the “Campaigns” option in the navigation bar.

You will see two options to choose from, but you can click on the “Create your first Newsletter Campaign” option.

After this, you will have to name your email and add your “From” information before moving on to the next section where you will choose your email template.

Now it is time to select your template. For this example, I chose the “Traveler” template.

Once you have chosen your template, you will be taken to the drag and drop editor. There you can enter your subject line at the top and find your drag and drop editor on the right-hand side.

To edit a section on your email template, you can just double click on the item and your item settings will appear. For instance, if you want to replace an image, double click on the image and you will get an option to upload or choose a new image.

Once your email is customized to your liking, you can review your email or send a test to yourself.

If you are happy and ready to send your email, you can move on to the next step by clicking on the “next: recipients” button.

You will now have the option to choose the list of contacts that you wish to send your email. After this, you can schedule or send your email immediately.

Creating and Importing Email Lists - SendX enables you to easily create and import your contacts and email list. You can import your contacts from a CSV file either by clicking the “upload” button or by using the drag-and-drop feature. You will get an email from SendX telling you the total number of contacts uploaded as well as highlighting the duplicates.

To start with the list creation process, you will navigate to the “contacts” option on your navigation menu. 

You will then be transferred to a section where you will see that a list has already been created with your contact used to sign up. To edit the name on this list, click on the 3 dots on the right and click edit.

To create a new list, you will go to the “new list” option at the right-hand top corner and follow the instructions.

After this, you will have to name your list and choose to submit a new list.

Click on the “Import Contacts” option and upload your contact list file.

Select the CSV fields of your choice and click on “Import Contacts”. 

The software also allows you to boost conversions and open rates with the SendX 1-Click Resend to Un-openers feature.

The Smart Send feature lets you optimize your campaigns by sending emails based on click behavior and past opens while the Geo feature enables you to send your campaigns based on selected geographical locations.

• Emails Sent/Opens and Links Clicked—Every time you send an email campaign, a report is generated. You can view the total number of sent and delivered emails, unique opens and total opens, unique and total clicks, and bounce rate. You can also see the total number of people that have not opened your emails and much more information that you can use to optimize your campaigns.
  
• Deliverability Rates and Delivery by Time Zone—SendX offers its users multiple features such as the PostMark Spam Check, Mail Tester and Litmus Spam filter tests, all of which offer suggestions on how to prevent emails from going into the recipient’s spam folder. With DKIM and SPF, all emails sent are digitally signed which also keeps them from landing in the spam folder. You can also create and schedule drip sequences to send your campaigns in the recipient’s time zone.
• Creating and Importing Email Lists—SendX enables you to easily create and import your contacts and email list. You can import your contacts from a CSV file either by clicking the “upload” button or by using the drag-and-drop feature. You will get an email from SendX telling you the total number of contacts uploaded as well as highlighting the duplicates. 
• Split Tests A/B Testing—I found the SendX A/B testing feature to be simple to use, requiring only a few straightforward steps. The feature creates different variations of your email campaign and sends it to a segment of your email list. The results from the A/B tests will show you which campaign outperforms the others and helps you make the changes and adjust accordingly.
  
• Personalization—SendX offers you basic personalization tools using various tags. You can also create custom fields for your email list and tweak them to make your email campaigns more engaging. You can even go a step further with the SendX advanced personalization which gives you even more options to fine-tune your content based on segment preferences and individualized subscriber lists.

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Reporting and Analysis (Rated: 4/5)

The metrics you can view are useful in improving the effectiveness of your campaigns going forward. However, the lack of social media integrations means that SendX only scores a 4.

SendX offers you a number of different reporting and analytics features. You can see the results of your email campaigns and how they are performing and use the data to improve the click rates and conversions.

I was able to view the open rates, deliverables, unsubscribed list, and more. You can also segment your email list based on your customer actions. 

• Engagement Reports— SendX engagement reports provide you with data on how your email list is interacting with your email campaigns, including click-through, total opens, total clicks, and unique clicks and opens. You also have multiple options to increase the email open rates such as segmenting your email list and sending customer-specific campaigns. SendX’S CR tracking feature can help you see whether your conversions are going up.
  
• Heat Maps—You can make use of the SendX heatmap feature to monitor your different campaigns. This allows you to visually see which links have the most interactions. By focusing your efforts on the most popular links you can increase conversions. I found the SendX heat map feature to be easy and fast to use.
  
• Campaign Comparison Report— While SendX doesn’t have a special campaign comparison reporting feature with graphics and tools as you can find on other platforms, you can use the A/B testing feature to compare the results from the different email campaigns.
  
• Segmentation—the SendX segmentation feature allows you to segregate your email list based on different conditions. I didn’t have much trouble sending targeted email campaigns to a group of contacts. I also found the SendX segmentation feature useful in analyzing certain behaviors about my contact list such as people who have opened my emails in the last month.
  
• Social Media Tracking—I could not find any integrations for social media tracking which is unfortunate when you consider the power of social media in boosting your email campaigns.
  
• ROI analysis—The SendX conversion tracking features lets you see which of your email campaigns are getting the most attention. The data will help you make small tweaks that maximize your rate of investment.

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 SendX Integrations (Rated: 5/5)

SendX’s integration capabilities were impressive, spanning CRM systems to social media, earning the system a perfect score of 5.

A proper email marketing software needs to integrate easily with different plugins to be able to maximize your email marketing potential. I was happy to find that SendX could connect with multiple integrations such as payment gateways and CRMs.

The Zapier integration, for example, allows you to connect SendX with over 1000 other apps.  If you are using a WordPress site, you can easily connect SendX using the Email Marketing by SendX plugin which you can use to send pop-ups on the site.

• Google Analytics—This is the best app for tracking the traffic on your website. You will need to create a landing page and then log in to your Google Analytics account to connect to the landing page in a few steps.  Connecting lets you see how your users interact with your website after clicking through your emails.  
  
• API integrations—With the SendX API, you can send emails to your contacts with full control of email deliverability. The SendX JavaScript API enables easy adding of contacts and initiation of drip sequences. You can also easily update custom fields as it is simple to associate tags with the contacts.
  
• Ecommerce Tools— I liked the fact that you can connect SendX with any of the major eCommerce platforms including Shopify, BigCommerce, WooCommerce and Magento. Using Zapier you can find several different integrations for each eCommerce platform. What’s more, is that the process is simple and quick.
  
• CRM integrations—SendX offers CRM tools such as Agile, Microsoft Dynamics 365, and Zapier, all of which enable you to create more personalized email campaigns that cater to the needs of your customers. As with most integrations that I tested, connecting your CRM integrations takes just a few minutes.
  
• Social Media Integrations—Zapier gives you access to over 1500 integrations which you can connect with SendX. You do not need prior coding experience to integrate SendX and Facebook Lead Ads or Instagram Lead Ads.
  
• Apps—The SendX Zapier integration opens a whole new world with over 1500 apps at your disposal. The NeverBounce app, for instance, allows you to verify the authenticity of your contacts’ email addresses while the Google Sheets apps enable you to easily and quickly update your contact list on SendX.
  
• Plugins— SendX offers plugins that are simple to download and install. For instance, The WordPress plugin made it easy for me to send widgets and pop-ups which ultimately helped me grow my mailing list.

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 SendX Automation (Rated: 4/5)

The automation features are a must for any email marketing software, and SendX’s features earned the system a score of 4.

One of the factors I always look at first with email marketing software is automation.

I was happy to see that SendX lets me create triggers and condition-based events to build email drip sequences for lead captures, or even stop drips after a reply (even going so far as adding tags for successful captures).

SendX makes it extremely easy to create DRIP Automation Campaigns. You can start by navigating to the “campaigns” section in the top navigation bar of your dashboard.

After this, you can choose the DRIP option and select “Create New Drip Campaign”. 

You now have to name your drip campaign and edit your “From” information and click “Next: Campaign” when you are done.

Now it becomes interesting, it is time to edit your automation. First, you will be taken to a section where you will need to edit your email content and adjust your wait time.

Set your email status to “Active” and adjust send time as you wish.

You can add more emails to your automation by clicking on “Add Step”. You can repeat these steps as many times as you like.

When you are happy with your steps, you can go on to the next section by clicking on the “Next: Schedule” button.

Select your preferred time zone and click “Next: Trigger Condition” 

After this, you can move on to “Submit Your Drip Campaign”.

To add a trigger to your Drip Campaign, you will need to go back to the top navigation menu and choose to navigate to the Automations section.

Click on the “Create New Automation” option and name your Automation.

After you have named your automation and moved on to the next step, you can add a Trigger like ‘Subscribes to list” and the Action, “Add to drip campaign”. After this, you can select your drip campaign and click “Submit Automation”.

Automated campaigns are ideal for keeping your readers engaged and SendX does not disappoint.

SendX to me was a great tool for a small business looking to scale up. In fact, it can be hard for a business to grow without such automation features.

Design and Ease of Use (Rated: 4/5)

The surprising usability of the system, with its simple and intuitive interface, and, in particular, the templates on offer, make this system easy for anyone to use. I gave it a score of 4.

Having tested some of the top email marketing software on the market, I was surprised at how SendX compared when it comes to ease of use. The SendX interface is one of the most intuitive and simple to understand.

• Drag-and-drop Interface—SendX’s drag-and-drop interface allows you to design your email campaigns without HTML. With pre-built email templates, its personalization features and extra features such as count down timers, you can easily and quickly create a professional looking email campaign that drives higher engagement.
  
• Landing Page Creator—The SendX landing page creator lets you create a new landing page from scratch as well as edit existing templates. Start by creating a title and choosing a template. With the SendX content editor, you can easily add images, text and HTML onto your landing page.
  

To create a landing page on SendX, you have to navigate to the “forms” option on the navigation menu.

Then, you need to click on the “Create a Landing Page” option and follow the instructions.

Next, you will name your landing page and choose a template. For the review, I chose the “Services Sleek template”.

You will be navigated to the well-known drag and drop editor where you will be able to edit and customize your landing page. To edit an element, you can click on it and the editor will appear on the right-hand side.

To add more content to the template, drag and drop the desired element onto the section of the template where you want to add it.

When you are happy with your design you can click on the “next: success” button and choose your contact list.

Select “Add contacts to a list” and choose your desired list. You can also adjust the other settings to your liking and then click “Submit Landing Page Form” to make your landing page live.

• Email Templates—I especially enjoyed the 20 main email templates that you get with SendX, although can also choose from over 1500 email templates by searching on the SendX ultimate free email templates collection. You can find anything from drip templates, dark templates and even light templates for all your email marketing needs.
  

• Sign-up Forms Within Newsletters Tool—SendX enables you to grow your email list through its sign-up forms. You can start with the form templates and customize using the design-builder. SendX also allows you to send automated thank you emails. You can create a double opt-in or single opt-in process for your subscribers

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SendX Customer Service (Rated: 5/5)

SendX’s extensive support gives you access to help whenever you might need it, which earns SendX a score of 5.

No matter how simple email marketing software is, there will always come a time when you need additional help and support. 

They are very friendly and will reply to all your questions. Regardless of the paid plan, you will get 24/7 customer support either by email, live chat, or phone.

In case you need more extensive information, you can access their help center. Here you will find articles, tutorials and guides on how to use the various features and integrations.

SendX regularly updates its software and the great thing is that users can see the updates as soon as they are available. You can also find additional support on their Frequently Asked Questions page.

Contact information

16192 Coastal Highway, Lewis
Delaware 19958, USA

SendX Alternatives

• Sendinblue: Sendinblue is a cheaper alternative to SendX that allows you to send up to 300 emails per day with an unlimited number of contacts completely free. 
• Constant Contact: If you are looking for email marketing software with high deliverability rates, then Constant Contact won't disappoint. They also have a niche feature that allows you to manage events from within their software. 
• GetResponse: Advanced automation, segmentation, and the ability to run Facebook, Instagram, and Google ads all from one platform. GetResponse is a brilliant email marketing platform, and any business can benefit from its robust features. 

What I liked About SendX

Overall, I really liked how simple it was to use the SendX platform. Integrations are also simple to connect and use. Their customer support is excellent and is available 24/7. SendX worked great for my opt-in email campaigns as well and I also liked the extensive tutorials and guides as well as the blogs and articles.

What I didn’t Like About SendX

Despite the many beneficial characteristics and qualities, there are a few areas that I found where SendX could Improve. First off is the price. Their plans are quite expensive, especially for small businesses. Granted the SendX platform is simple to use, but they could do better on the administration side. Also, their email tracking feature has some room for improvement.

My Verdict 

When I was searching for a reliable email marketing software, I was intrigued by the number of positive reviews for SendX. After trying out SendX for six months, I discovered why the company has such a strong reputation.

Not only is the software easy to use, but you also get unlimited emails regardless of the pricing plan, great features for a growing business and excellent 24/7 support.

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