SmartrMail Review - Send Emails The Smart Way

Most of us check our emails several times a day, so when it comes down to deciding on an email marketing tool, it is important to pick a tool that is right for you. I’ll be looking at whether that tool could be SmartrMail - what do they have to offer that your business could benefit from? Let’s dive in.

Email Marketing Best for
4.6 /5
$ 19 /mo
Starting Price
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    Written By Jason Rowse - Digital Marketing Expert

    Updated: 09/05/2021

    What Is SmartrMail?

    If you’re a business owner, you don’t want to be swamped with writing lots of emails, and that’s where SmartrMail comes in. SmartrMail provides simple automation for tasks like email campaigns and customer retention systems amongst many other features. This means you can concentrate on growing your business rather than spending time on emails.

    SmartrMail Pros & Cons



    • Integrations for e-commerce
    • Easy migration
    • Scalable pricing
    • Quality customer service
    • Limited subscription models
    • Can’t edit pre-existing templates


    • Integrations for eCommerce - SmartrMail integrates with heavy hitters like Shopify and WooCommerce; all you need to do is install their app from your e-commerce store, and off you go! More integrations with different platforms are in the pipeline, and you’re able to register your interest through their website
    • Easy migration -  Upon installing the app, all your store information will automatically be imported for a seamless transition, allowing you to get going without the hassle of uploading everything. If you’re switching from another platform, you can integrate your subscribers into the setup process
    • Scalable prices - The price you pay is dependent on the number of subscribers you have. You will not be paying for anything that you do not need. 
    • Quality customer service - With integrated live chat support, 24/5 coverage, and experts always at hand, you know that you won’t be struggling


    • Limited subscription models - There are only 2 subscription packages available to you here. Standard and Unlimited. With them starting at $19 and $99 respectively, it can be quite the jump for a small store
    • Can’t edit pre-existing templates - Maybe I am being picky, but I would like the option to edit the custom templates they have on offer. You do want your emails looking like everyone else's emails and starting from scratch might be a bit daunting

    Who Is SmartrMail Recommended For?

    Online stores. With integrations to the major eCommerce services, SmartrMail offers a solid tool to automate and capitalize on email marketing campaigns, giving you fewer things to worry about.

    If you are new and setting up your online store, this could be a great place to start. The super supportive help team and automatic integration make integrating this service easy peasy.

    Who Is SmartrMail Not Recommended For?

    SmartrMail is only available as integration into your eCommerce service provider. If you’re a shop owner, you might be put off by some limitations in design capabilities, like being unable to upload custom fonts. A feature like this, while seemingly small, might be a dealbreaker if you’re all about being consistent.

    SmartrMail Pricing


    Price (starting at)

    Emails per sub





    Up to 5,000 emails and 1,000 subs per month, standard features




    Email automations, unlimited subs, templates, analytics




    Unlimited sending, A/B testing, Facebook ads, priority support

    The prices start for up to 1,000 subscribers, with the price increasing with every additional sub. There is a field on the official pricing page where you can input your subscriber count, and it will calculate a price down to the cent. If you want to integrate with Neto for example, prices start at $29 and $149, but there’s a 30% discount for the first 6 months.

    Cancellation / Refund Policies

    You’re able to cancel your contract at any time through your user page, with cancellations effective immediately. Prices are billed monthly, so you will never be locked into a long-term contract. But even so, they will offer to refund any unused portion of your user balance at their discretion. A lot more generous than other similar services.

    SmartrMail Features

    SmartrMail has plenty of useful features when it comes to email marketing needs for your eCommerce business. However, some useful features are locked behind the Unlimited price plan.

    ·       Ease of Use

    All your information is automatically integrated from your eCommerce account, which means you barely have to lift a finger to start working with the tool. The live chat is also available to guide you if you need it.

    ·       Abandoned Cart Emails

    If your customer is hopping off on the checkout page, give them a quick nudge with automated abandoned cart recovery emails. 

    Abandoned Cart Emails

    ·       Product Lookup

    The shop integration means you can search for products and insert them into your email campaigns. Complete with prices, images, links, and descriptions, a single click can now provide that quick link directly to a sale.

    Product Lookup

    ·       Personalized Emails

    Shopping should be a personal experience, and with recommendations and reminders, you can make sure that you are targeting the right products to the right people. The automation system uses imported shop data to create personalized emails.

    Personalized Emails

    ·       Optimized Emails

    Screen sizes can vary massively nowadays. Optimized emails allow people to switch between desktop, mobile, and tablet to view campaigns. Your campaigns need to look perfect no matter what device you view them on.

    Optimized Emails

    ·       Facebook Ads

    This premium feature allows you to create personalized ads for social media with an instant sign-up button, which will automatically upload an email address to your mailing list if clicked.

    ·       Customer Support

    Quick response times and an efficient, friendly support team make for a good combo. SmartrMail prides itself on these qualities, and they surely do not disappoint. The lack of weekend support is a small price to pay for the service you get.


    SmartrMail Automation Features

    Automated data sync - When you set up your email campaigns for the first time, SmartrMail will automatically sync all customer data from your shop to the app, a massive time saver. You can instantly create targeted emails by using shop data for a personalized shopping experience.

    Email marketing automation - Once you have synced all your data, you can use the drag and drop tool to start automated processes, including timed releases, personalized reminders, and instant sign-up forms. Engagement is key, and by automating processes, you’re more likely to capture a new lead as they come in, or retain a leaving customer

    SmartrMail Integration

    Individual customer habits are a great source of data for a personalized emailing campaign. The instant integration with eCommerce shops like Shopify, BigCommerce, Neto, PrestaShop, and WooCommerce gives you all this information to deliver the most relevant content. There are plans to expand the integration capabilities to include other web stores and custom APIs. 

    If you’re already using a service and looking to change, SmartrMail gives you the option to import subscribers from other email marketing and lead capture services. 

    SmartrMail Alternative Brands

    AWeber - Offering a similar service, AWeber has all the eCommerce integrations offered by SmartrMail. They have a highly customizable, easy-to-use design tool, but their price plan doesn’t have the same level of flexibility. It’s up to you which feature benefits you most.

    Active Campaign - This is another platform that can give you a range of automation features to implement an effective campaign with impressive delivery rates. 

    Omnisend - If you are looking for value for money, Omnisend can give you a cost-effective price plan with features that pack a punch. Having automation, A/B testing, and SMS integration on just their standard package is a tempting option.


    If you have already established an online shop presence, email marketing is a proven way to grow your brand. SmartrMail makes it easy so that anybody with an account on an associated eCommerce platform can download an app and automatically integrate it to hit the ground running. The smooth setup, good customer support, and scalable monthly price plans make this tool a great choice for those new to the game of email marketing.