Strategy 6 Review 2020: The Best Way to Optimize Your Email Campaigns?

Strategy 6 offers email marketing resources, along with web design, hosting and support. It claims that using these services will lead to more likable emails, optimized sending frequency and better customer response. It isn't mentioned which states Strategy 6 is available in.

eCommerce Best for
3 /5
Rating
$ 49.00 /mo
Starting Price
Visit Site
Table of Contents

    Strategy 6 in a nutshell

    Free Plan: 

    No
    User Accounts: Options for Multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Mobile, Tablet, Computer
    Industry: Marketing, Technology, eCommerce

    Key features and workflows

    Creating Email Campaigns and Managing

    The following features can be used to control your various campaigns.

    Emails sent/opened and links clicked

    You’ll have permanent access to see which links are clicked and by who

    Deliverability rate and delivery by time zone (spam)

    You can alter your delivery times based on your current successes

    Creating and importing email lists

    It takes moments to upload your contact list from a CSV file

    Split tests and A/B tests

    Comparative testing of emails enables you to optimize response 

    Personalization

    Any user who’s engaged with your content will have their data stored for potential customization

    Reporting and Analysis

    Your audience’s activity is monitored and reported on.

    Engagement reports (Email open rate and CR tracking)

    You can review each email to see whether it was opened

    Segmentation 

    Group contacts however you see fit with this option

    Social media tracking

    Any social media widgets included in your emails can be monitored 

    ROI analysis 

    There's a handy online ROI calculator tool

    H2 - Integrations

    The following options for add-ons are supported.

    API integrations

    Strategy 6 API lets you control and reprogram various features

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    All of the above can be used with this provider

    CRM Integrations

    Salesforce is one of several CRM options

    Social Media integrations

    Most common social media options, such as Facebook, are supported

    Apps 

    The number of available apps isn’t stated, but seems to be quite high

    Plugins

    You can access commonly used WordPress plugins

    Automation

    You can populate emails with user-specific terms based on their previous interactions. This should lead to thousands of clients feeling like they’re receiving personalized service, without the hundreds of hours of work.

    Design and Ease of Use

    You won't need any prior experience to begin creation here.

    Drag and Drop Interface

    A drag and drop function makes email creation user-friendly

    Landing page creator 

    This is a little more technical, but there are instructions for beginners

    Email templates 

    You can design your own templates casually

    Sign up forms within newsletter tool (opt in-opt out process)

    You can auto-insert signup forms

    Pricing

    There’s almost no information on pricing with this provider, and it’s mentioned that you should contact the team if you're interested in these services. The front page, which covers services other than just email marketing, states that you can receive complete support for as low as $49.00 per month, but it isn't mentioned what this covers.

    Customer Service

    You can use the online form to leave your details and wait for an email, or you can phone up on 334 446 6149.

    Summary

    Strategy 6 has a decent range of options to improve your email marketing. It's especially useful to growing businesses which have just reached the stage where email campaigns are becoming unmanageable. If the $49.00 figure covers all available services then it’s a great price, but this is unclear. 

    For a more transparent and trustworthy organization which offers a similar service, try Constant Contact, where all costs are laid out upfront.