Written By Henry Walden - Digital Marketing Expert Updated: 09/02/2021 |
Strategy 6 in a nutshell
Free Plan: | No |
| User Accounts: | Options for Multiple |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | No |
| Means of Use: | Mobile, Tablet, Computer |
| Industry: | Marketing, Technology, eCommerce |
Key features and workflows
Creating Email Campaigns and Managing
The following features can be used to control your various campaigns.
Emails sent/opened and links clicked
You’ll have permanent access to see which links are clicked and by who
Deliverability rate and delivery by time zone (spam)
You can alter your delivery times based on your current successes
Creating and importing email lists
It takes moments to upload your contact list from a CSV file
Split tests and A/B tests
Comparative testing of emails enables you to optimize response
Personalization
Any user who’s engaged with your content will have their data stored for potential customization
Reporting and Analysis
Your audience’s activity is monitored and reported on.
Engagement reports (Email open rate and CR tracking)
You can review each email to see whether it was opened
Segmentation
Group contacts however you see fit with this option
Social media tracking
Any social media widgets included in your emails can be monitored
ROI analysis
There's a handy online ROI calculator tool
H2 - Integrations
The following options for add-ons are supported.
API integrations
Strategy 6 API lets you control and reprogram various features
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
All of the above can be used with this provider
CRM Integrations
Salesforce is one of several CRM options
Social Media integrations
Most common social media options, such as Facebook, are supported
Apps
The number of available apps isn’t stated, but seems to be quite high
Plugins
You can access commonly used WordPress plugins
Automation
You can populate emails with user-specific terms based on their previous interactions. This should lead to thousands of clients feeling like they’re receiving personalized service, without the hundreds of hours of work.
Design and Ease of Use
You won't need any prior experience to begin creation here.
Drag and Drop Interface
A drag and drop function makes email creation user-friendly
Landing page creator
This is a little more technical, but there are instructions for beginners
Email templates
You can design your own templates casually
Sign up forms within newsletter tool (opt in-opt out process)
You can auto-insert signup forms
Pricing
There’s almost no information on pricing with this provider, and it’s mentioned that you should contact the team if you're interested in these services. The front page, which covers services other than just email marketing, states that you can receive complete support for as low as $49.00 per month, but it isn't mentioned what this covers.
Customer Service
You can use the online form to leave your details and wait for an email, or you can phone up on 334 446 6149.
Summary
Strategy 6 has a decent range of options to improve your email marketing. It's especially useful to growing businesses which have just reached the stage where email campaigns are becoming unmanageable. If the $49.00 figure covers all available services then it’s a great price, but this is unclear.
For a more transparent and trustworthy organization which offers a similar service, try Constant Contact, where all costs are laid out upfront.
