Strong Analytics in a nutshell
|User Accounts:||Options for Multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||Communication, eCommerce, Advertising|
Key features and workflows
Creating Email Campaigns and Managing
The following can be used to run your campaigns.
Emails sent/opened and links clicked
Every hyperlink and widget in a sent email will be tracked
Deliverability rate and delivery by time zone (spam)
Automate delivery times based on customer’s locations
Creating and importing email lists
You can upload contact lists regardless of their size
Split tests and A/B tests
Multivariate testing allows you to compare similar emails for the optimal response
The AI will automatically determine which are your most valuable customers, and you can customize their messages
Reporting and Analysis
A continuously learning review section lets you action the most learned data.
Engagement reports (Email open rate and CR tracking)
You can assess the success of any of your previous campaigns here
By implementing customer segmentation you can personalize marketing
Social media tracking
There are some options for optimizing cross-platform campaigns
You’re able to analyze previous ROIs and predict for the future
Strangely, while there’s plenty of information about the AI and which brands use this service, there’s no mention anywhere of integration options. It isn’t clear if you can utilize an API to control programming, if any popular CRM or social media integrations are available, or even what apps or plugins you can sync with. For more information, you'll need to contact this provider directly.
The main selling point with Strong Analytics is the impressively comprehensive AI, which can assist in automating plenty of processes. In fact, with enough data coming in this system can analyze an emails response, make changes accordingly, and then send a follow-up, all automatically.
Design and Ease of Use
You can use these options to assist with message creation.
Drag and Drop Interface
It isn’t clear whether this feature is supported
Landing page creator
There’s no mention of landing pages on the official website
You’re able to generate email templates based on previous messages
Sign up forms within newsletter tool (opt in-opt out process)
There’s no information on signup forms either
As there are so many different options with this provider, there’s no way to have a clear idea of pricing. Each purchased plan will be different, depending on what's included, and so for even a ballpark figure, you'll need to begin the application process.
You can contact customer service on 312 300 1113, or by email at firstname.lastname@example.org.
Strong Analytics has some quite amazing options for using its impressive AI, and services some of the world’s most popular websites. However, for many, this might be overkill, with such a huge range of options unrelated to email marketing, and you can only assume it will be an expensive service.
If you were looking for an organization that can analyze your data and act upon it, but specializes in online marketing, try Send In Blue, where the services are more specific.