A Sumo Review: The Best Choice For Increasing Traffic to Your Site?

Sumo in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

You can use these features to manage and create your marketing campaigns.

Emails sent/opened and links clicked

Link and email tracking allow you to see how successful your campaigns are

Deliverability rate and delivery by time zone (spam)

Using sporadic delivery times can ensure you avoid spam folders, and messages can be delivered by time zone

Creating and importing email lists

You can casually import any number of contacts from a CSV file

Split tests and A/B tests

Use split tests to check the success of every aspect of an email’s content, down to specific terminology

Personalization

You can use collected data to personalize future messages

Reporting and Analysis

The following functions will allow you to keep track of your campaigns.

Engagement reports (Email open rate and CR tracking)

There’s a comprehensive review of every email campaign sent

Segmentation 

You can divide your audience into groups by location, occupation, previous interaction or any other way you’d like

Social media tracking

Widgets included within emails can be tracked

ROI analysis 

There’s a tool for assessing previous campaigns’ return on investment 

Integrations

There are a number of ways in which you can integrate third-party systems

API integrations

Sumo REST API lets you program your own software

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

You can sync with any of these platforms

CRM Integrations

There’s a vast number of CRM integration options 

Social Media integrations

You can connect with most of the commonly used social media apps

Apps 

There’s a massive list of potential applications

Plugins

Make use of dozens of popular plugins 

Automation

The automation options here are a little lacking when it comes to personalization. You can automate most of the content creation and delivery side, though, so that entire campaigns can be sent with just a quick quality check.

Design and Ease of Use

You can use the following features to design your media.

Drag-and-Drop Interface

Use the one-click drag-and-drop function to organize your canvas with no coding

Landing page creator 

Landing pages can be swiftly created using this function

Email templates 

There are 30 optional email templates, and you can save your own 

Signup forms within newsletter tool (opt in-opt out process)

A form wizard allows you to auto-insert signup forms

Pricing

Unusually, there’s just one paid plan with this service.

Customer Service

There's a 24/7 support team on hand to assist you, but for the contact details, you'll need to become a customer.

Summary

If you’re looking to drive up your website’s traffic, automating your email marketing techniques isn't a bad idea. Through Sumo’s services, you could send messages to a far larger audience without the time-consuming hassle. Plus, it’s easy to assess the data you gather and use this to better engage contacts going forward. Improving your subject line through split testing could certainly drive up your traffic. If you’re unsure about this service, you can even use the free plan for a while at no risk.

While Sumo is exemplary, there are other options out there. Sendinblue is one such option, where alongside a free version you can choose from several differently priced plans, depending on your business size and needs.