A Sumo Review: The Best Choice For Increasing Traffic to Your Site?

If you’ve reached an impasse in the growth of your business’s online presence, it may be that you need to update how you go about email marketing. Using an online service can save you a huge amount of time and better engage your contacts, thereby driving up your website’s traffic.

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Table of Contents

    Sumo in a nutshell

    Free Plan: Yes
    User Accounts: Dependent on plan
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Any internet-accessible device
    Industry: Marketing, eCommerce, technology

    Key features and workflows

    Creating Email Campaigns and Managing

    You can use these features to manage and create your marketing campaigns.

    Emails sent/opened and links clicked

    Link and email tracking allow you to see how successful your campaigns are

    Deliverability rate and delivery by time zone (spam)

    Using sporadic delivery times can ensure you avoid spam folders, and messages can be delivered by time zone

    Creating and importing email lists

    You can casually import any number of contacts from a CSV file

    Split tests and A/B tests

    Use split tests to check the success of every aspect of an email’s content, down to specific terminology

    Personalization

    You can use collected data to personalize future messages

    Reporting and Analysis

    The following functions will allow you to keep track of your campaigns.

    Engagement reports (Email open rate and CR tracking)

    There’s a comprehensive review of every email campaign sent

    Segmentation 

    You can divide your audience into groups by location, occupation, previous interaction or any other way you’d like

    Social media tracking

    Widgets included within emails can be tracked

    ROI analysis 

    There’s a tool for assessing previous campaigns’ return on investment 

    Integrations

    There are a number of ways in which you can integrate third-party systems

    API integrations

    Sumo REST API lets you program your own software

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    You can sync with any of these platforms

    CRM Integrations

    There’s a vast number of CRM integration options 

    Social Media integrations

    You can connect with most of the commonly used social media apps

    Apps 

    There’s a massive list of potential applications

    Plugins

    Make use of dozens of popular plugins 

    Automation

    The automation options here are a little lacking when it comes to personalization. You can automate most of the content creation and delivery side, though, so that entire campaigns can be sent with just a quick quality check.

    Design and Ease of Use

    You can use the following features to design your media.

    Drag-and-Drop Interface

    Use the one-click drag-and-drop function to organize your canvas with no coding

    Landing page creator 

    Landing pages can be swiftly created using this function

    Email templates 

    There are 30 optional email templates, and you can save your own 

    Signup forms within newsletter tool (opt in-opt out process)

    A form wizard allows you to auto-insert signup forms

    Pricing

    Unusually, there’s just one paid plan with this service.

    Free

    Free

    Pro

    $49 per month

    Customer Service

    There's a 24/7 support team on hand to assist you, but for the contact details, you'll need to become a customer.

    Summary

    If you’re looking to drive up your website’s traffic, automating your email marketing techniques isn't a bad idea. Through Sumo’s services, you could send messages to a far larger audience without the time-consuming hassle. Plus, it’s easy to assess the data you gather and use this to better engage contacts going forward. Improving your subject line through split testing could certainly drive up your traffic. If you’re unsure about this service, you can even use the free plan for a while at no risk.

    While Sumo is exemplary, there are other options out there. Sendinblue is one such option, where alongside a free version you can choose from several differently priced plans, depending on your business size and needs.