Written By Jason Rowse - Digital Marketing Expert
Sumo in a nutshell
|User Accounts:||Dependent on plan|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Any internet-accessible device|
|Industry:||Marketing, eCommerce, technology|
Key features and workflows
Creating Email Campaigns and Managing
You can use these features to manage and create your marketing campaigns.
Emails sent/opened and links clicked
Link and email tracking allow you to see how successful your campaigns are
Deliverability rate and delivery by time zone (spam)
Using sporadic delivery times can ensure you avoid spam folders, and messages can be delivered by time zone
Creating and importing email lists
You can casually import any number of contacts from a CSV file
Split tests and A/B tests
Use split tests to check the success of every aspect of an email’s content, down to specific terminology
You can use collected data to personalize future messages
Reporting and Analysis
The following functions will allow you to keep track of your campaigns.
Engagement reports (Email open rate and CR tracking)
There’s a comprehensive review of every email campaign sent
You can divide your audience into groups by location, occupation, previous interaction or any other way you’d like
Social media tracking
Widgets included within emails can be tracked
There’s a tool for assessing previous campaigns’ return on investment
There are a number of ways in which you can integrate third-party systems
Sumo REST API lets you program your own software
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
You can sync with any of these platforms
There’s a vast number of CRM integration options
Social Media integrations
You can connect with most of the commonly used social media apps
There’s a massive list of potential applications
Make use of dozens of popular plugins
The automation options here are a little lacking when it comes to personalization. You can automate most of the content creation and delivery side, though, so that entire campaigns can be sent with just a quick quality check.
Design and Ease of Use
You can use the following features to design your media.
Use the one-click drag-and-drop function to organize your canvas with no coding
Landing page creator
Landing pages can be swiftly created using this function
There are 30 optional email templates, and you can save your own
Signup forms within newsletter tool (opt in-opt out process)
A form wizard allows you to auto-insert signup forms
Unusually, there’s just one paid plan with this service.
$39 per month
There's a 24/7 support team on hand to assist you, but for the contact details, you'll need to become a customer.
If you’re looking to drive up your website’s traffic, automating your email marketing techniques isn't a bad idea. Through Sumo’s services, you could send messages to a far larger audience without the time-consuming hassle. Plus, it’s easy to assess the data you gather and use this to better engage contacts going forward. Improving your subject line through split testing could certainly drive up your traffic. If you’re unsure about this service, you can even use the free plan for a while at no risk.
While Sumo is exemplary, there are other options out there. Sendinblue is one such option, where alongside a free version you can choose from several differently priced plans, depending on your business size and needs.