Totango Review 2021: The Best Way to Reach Your Customers?

Totango in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

Generate and oversee your campaigns using these features.

Emails sent/opened and links clicked

You’re able to monitor which emails were opened straight away and which remained unopened.

Deliverability rate and delivery by time zone (spam)

Pre-recorded data relating to optimal delivery time per time zone can be used

Creating and importing email lists

When first setting up this service you’ll be guided through uploading any current contacts you have

Split tests and A/B tests

A/B testing allows you to compare similar content for success

Personalization

Each stage of your customer’s journey is recorded, and you can make endless customizations based on this data

Reporting and Analysis

A Customer Data Hub closely records all contact integrations.

Engagement reports (Email open rate and CR tracking)

You're able to assess which emails are being opened and even how long they’re waiting

Segmentation 

There’s a range of pre segmentations you can choose from, or you can divide contacts however you'd like

Social media tracking

You can compare broadcasts across various channels

ROI analysis 

Currently, there are no tools to analyze your ROI

Integrations

You can connect with any of the following.

API integrations

Automate your data streams using the API

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

Despite a fair range of available integrations, none of the above can be used

CRM Integrations

Choose from SAP Sales Cloud, Salesforce, MS Dynamics, and HubSpot

Social Media integrations

Most commonly used social media apps are available

Apps 

Slack and Zapier allow you to connect with third-party apps

Plugins

There are currently no plugin options

Automation

Various aspects of your email marketing campaigns can be automated with this service, including customer communications. You can define ‘triggers’ in any way you see fit, and when something sets this off (such as a customer purchase), your programmed ‘reaction’ will automatically happen (such as a thank you message).

Design and Ease of Use

You shouldn't need any prior programming knowledge for the creative side of things

Drag and Drop Interface

You can visually rearrange your messages by pointing and clicking

Landing page creator 

Landing pages can also be dragged and dropped into existence

Email templates 

There are just six templates to choose from

Sign up forms within newsletter tool (opt in-opt out process)

You can auto-generate signup forms

Pricing

The only two options here are either the ‘Community’ plan or the ‘Enterprise’ edition. Community is free, but very limited in what it offers. Enterprise has hundreds of options, and so you’ll need to make an appointment to discuss exactly what you require, and how much it'll cost.

Customer Service

There’s no phone number or email address made clear on the website, but you can submit a request for information, and then wait to be emailed.

Summary

For businesses concerned with improving their customer’s journey, analyzing, and improving at every stage, this is a decent service. There are automation options that could lead you to offer a personal touch to thousands of contacts daily.

However, it’s hard to judge this organization without any idea what a plan might cost. You might be better off using SendX, where similar options for campaign control are available, but starting at a reasonable $7.49 per month.