Totango Review 2020: The Best Way to Reach Your Customers?

Totango was formed in 2010 and has always focused on using the cloud to process billions of customer’s interactions and data, constantly learning and growing as it does. This wealth of information means that services here can adapt and automate based on new statistics.

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Table of Contents

    Totango in a nutshell

    Free Plan: No
    User Accounts: Options for Multiple
    Segmentation and Geo: Yes
    Delivery by Time zone:Yes
    Free Trial: Yes
    Means of Use: Mobile, Tablet, Computer
    Industry: Technology, Advertising, Communication

    Key features and workflows

    Creating Email Campaigns and Managing

    Generate and oversee your campaigns using these features.

    Emails sent/opened and links clicked

    You’re able to monitor which emails were opened straight away and which remained unopened.

    Deliverability rate and delivery by time zone (spam)

    Pre-recorded data relating to optimal delivery time per time zone can be used

    Creating and importing email lists

    When first setting up this service you’ll be guided through uploading any current contacts you have

    Split tests and A/B tests

    A/B testing allows you to compare similar content for success

    Personalization

    Each stage of your customer’s journey is recorded, and you can make endless customizations based on this data

    Reporting and Analysis

    A Customer Data Hub closely records all contact integrations.

    Engagement reports (Email open rate and CR tracking)

    You're able to assess which emails are being opened and even how long they’re waiting

    Segmentation 

    There’s a range of pre segmentations you can choose from, or you can divide contacts however you'd like

    Social media tracking

    You can compare broadcasts across various channels

    ROI analysis 

    Currently, there are no tools to analyze your ROI

    Integrations

    You can connect with any of the following.

    API integrations

    Automate your data streams using the API

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Despite a fair range of available integrations, none of the above can be used

    CRM Integrations

    Choose from SAP Sales Cloud, Salesforce, MS Dynamics, and HubSpot

    Social Media integrations

    Most commonly used social media apps are available

    Apps 

    Slack and Zapier allow you to connect with third-party apps

    Plugins

    There are currently no plugin options

    Automation

    Various aspects of your email marketing campaigns can be automated with this service, including customer communications. You can define ‘triggers’ in any way you see fit, and when something sets this off (such as a customer purchase), your programmed ‘reaction’ will automatically happen (such as a thank you message).

    Design and Ease of Use

    You shouldn't need any prior programming knowledge for the creative side of things

    Drag and Drop Interface

    You can visually rearrange your messages by pointing and clicking

    Landing page creator 

    Landing pages can also be dragged and dropped into existence

    Email templates 

    There are just six templates to choose from

    Sign up forms within newsletter tool (opt in-opt out process)

    You can auto-generate signup forms

    Pricing

    The only two options here are either the ‘Community’ plan or the ‘Enterprise’ edition. Community is free, but very limited in what it offers. Enterprise has hundreds of options, and so you’ll need to make an appointment to discuss exactly what you require, and how much it'll cost.

    Customer Service

    There’s no phone number or email address made clear on the website, but you can submit a request for information, and then wait to be emailed.

    Summary

    For businesses concerned with improving their customer’s journey, analyzing, and improving at every stage, this is a decent service. There are automation options that could lead you to offer a personal touch to thousands of contacts daily.

    However, it’s hard to judge this organization without any idea what a plan might cost. You might be better off using SendX, where similar options for campaign control are available, but starting at a reasonable $7.49 per month.