Written By Jason Rowse - Digital Marketing Expert
Totango in a nutshell
|User Accounts:||Options for Multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||Technology, Advertising, Communication|
Key features and workflows
Creating Email Campaigns and Managing
Generate and oversee your campaigns using these features.
Emails sent/opened and links clicked
You’re able to monitor which emails were opened straight away and which remained unopened.
Deliverability rate and delivery by time zone (spam)
Pre-recorded data relating to optimal delivery time per time zone can be used
Creating and importing email lists
When first setting up this service you’ll be guided through uploading any current contacts you have
Split tests and A/B tests
A/B testing allows you to compare similar content for success
Each stage of your customer’s journey is recorded, and you can make endless customizations based on this data
Reporting and Analysis
A Customer Data Hub closely records all contact integrations.
Engagement reports (Email open rate and CR tracking)
You're able to assess which emails are being opened and even how long they’re waiting
There’s a range of pre segmentations you can choose from, or you can divide contacts however you'd like
Social media tracking
You can compare broadcasts across various channels
Currently, there are no tools to analyze your ROI
You can connect with any of the following.
Automate your data streams using the API
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Despite a fair range of available integrations, none of the above can be used
Choose from SAP Sales Cloud, Salesforce, MS Dynamics, and HubSpot
Social Media integrations
Most commonly used social media apps are available
Slack and Zapier allow you to connect with third-party apps
There are currently no plugin options
Various aspects of your email marketing campaigns can be automated with this service, including customer communications. You can define ‘triggers’ in any way you see fit, and when something sets this off (such as a customer purchase), your programmed ‘reaction’ will automatically happen (such as a thank you message).
Design and Ease of Use
You shouldn't need any prior programming knowledge for the creative side of things
Drag and Drop Interface
You can visually rearrange your messages by pointing and clicking
Landing page creator
Landing pages can also be dragged and dropped into existence
There are just six templates to choose from
Sign up forms within newsletter tool (opt in-opt out process)
You can auto-generate signup forms
The only two options here are either the ‘Community’ plan or the ‘Enterprise’ edition. Community is free, but very limited in what it offers. Enterprise has hundreds of options, and so you’ll need to make an appointment to discuss exactly what you require, and how much it'll cost.
There’s no phone number or email address made clear on the website, but you can submit a request for information, and then wait to be emailed.
For businesses concerned with improving their customer’s journey, analyzing, and improving at every stage, this is a decent service. There are automation options that could lead you to offer a personal touch to thousands of contacts daily.
However, it’s hard to judge this organization without any idea what a plan might cost. You might be better off using SendX, where similar options for campaign control are available, but starting at a reasonable $7.49 per month.