Twilio SendGrid Review 2020

Twilio SendGrid is your best bet for automation of your outgoing email marketing campaigns can save you time and better engage customers through personalization and analysis of previous successes.

Twilio SendGrid
Customer Communication Best for
4.2 /5
$ free /mo
Starting Price
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Table of Contents

    Written By Henry Walden - Digital Marketing Expert

    Updated: 09/05/2021

    Twilio SendGrid in a nutshell

    Free Plan: Yes
    User Accounts: One with the lowest plan, more with the premium plan
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes 
    Free Trial: Yes, 30 days
    Means of Use: Any internet device
    Industry: IT, eCommerce, marketing

    Key features and workflows

    Creating Email Campaigns and Managing

    You can create and run your campaign with these features.

    Emails sent/opened and links clicked

    Every email sent will be tracked so that you can review your progress

    Deliverability rate and delivery by time zone (spam)

    Choose delivery rates for individual customers, or all contacts as a whole, to avoid spamming potential clients

    Creating and importing email lists

    You can import a contact list from excel, or easily add individual contacts manually

    Split tests and A/B tests

    You can use split test single send emails to find your way to the perfect approach


    Use personalizations as a way to deliver more relevant content to customers based on their previous activity.

    Reporting and Analysis

    You can comprehensively assess your marketing campaign’s current progress using the following.

    Engagement reports (Email open rate and CR tracking)

    Oversee email campaign growth and success with a daily report


    Divide contacts into personalized groups to better cater to their needs 

    Social media tracking

    Only tracking with Facebook is currently supported, but you can use API to get around this

    ROI analysis 

    The email marketing calculator assesses potential ROI among other things


    Over 100 integrations of various forms are ready to use for all clients.

    API integrations

    Cloud communications APIs allow you to integrate and improve capabilities easily

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    The above platforms are all supported, but only Shopify comes preloaded

    CRM Integrations

    One of many CRM app, AgileCRM allows for mass engagement

    Social Media integrations

    Many social media apps come as standard, including Facebook Lead Ads


    While it's possible to sync with hundreds of apps, only a handful are ready to use


    There are a number of useful plugins, including several for WordPress alone


    Automation can take away the need to perform repetitive tasks manually, allowing you to focus on growing your business in other ways. Twilio SendGrid offers these forms of automation without the time-draining complexity that they often come paired with, with options to track your automation and assess how much time or effort they’re saving you.

    Design and Ease of Use

    As not everyone wanting to use these services will be totally tech-savvy, it's important that the design aspect isn’t too complex to use.

    Drag and Drop Interface

    When building your emails, it's possible to simply drag and drop into place the various components that you’ve chosen

    Landing page creator 

    The free squeeze page builder helps you create high-quality landing pages

    Email templates 

    Any account has free access to the complete library of email designs

    Sign up forms within newsletter tool (opt in-opt out process)

    An email signup form software allows you to create sign up forms looking exactly how you imagine



    $0 per month (2,000 contact, 6,000 email limit)

    Basic 5K

    $15 per month

    Basic 50K

    $120 per month

    Basic 100K

    $200 per month

    Advanced 5K

    $60 per month

    Advanced 50K

    $250 per month

    Advanced 100K

    $450 per month

    Customer Service

    Online chat support is available 24/7, and phone support is available 7:00AM - 5:00PM MST, Monday - Friday, although you’ll have to be a customer to be told the number.


    Twilio SendGrid has some useful features, and could certainly be an asset to your business. The support that comes with your chosen automation to track and assess its worthiness is a decent addition. However, the difference in price on the two plans is quite drastic, depending on how many emails you’d like to send. This number is liable to change as your business and aspirations change, and being locked into a plan that’s too expensive or too limited to suit your needs isn't ideal.

    A better option for you might well be Sendinblue. While this service can be used by most businesses, it’s especially helpful to those who are new to the world of email marketing software, with much customer support and assistance available when starting up.