Upland PostUp Review 2021: The Best Way to Manage Your Audience Relations?

Upland PostUp is an email marketing resource that offers a variety of features to enable you to better engage your customers. There’s a focus on automating email campaigns so that you can connect with your audience at scale, without scaling up the time spent on these tasks.

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Table of Contents

    Written By Jason Rowse - Digital Marketing Expert

    Updated: 09/05/2021

    Upland PostUp in a nutshell

    Free Plan: No
    User Accounts: Options for Multiple
    Segmentation and Geo:Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Mobile, Tablet, Computer
    Industry: Retail, Publishing, eCommerce

    Key features and workflows

    Creating Email Campaigns and Managing

    By using these features you can build and oversee your campaigns.

    Emails sent/opened and links clicked

    All emails have their open rates assessed, and any links included within emails can be tracked

    Deliverability rate and delivery by time zone (spam)

    You can automate the sending of thousands of emails, so you needn’t be working on this task all day

    Creating and importing email lists

    It takes just three simple steps to upload your current contacts

    Split tests and A/B tests

    Split tests can even be applied to just subject lines, or signatures


    You can strengthen your customer relationships by using customization tags 

    Reporting and Analysis

    Each campaign has a history that’s permanently saved and can be reviewed at any time.

    Engagement reports (Email open rate and CR tracking)

    A comprehensive dashboard lets you assess engagement statistics 


    It's possible to divide audiences, thereby being able to tailor messages more accurately 

    Social media tracking

    You can flag any links included in emails for tracking

    ROI analysis 

    There aren’t any ways to review your ROI here


    These integrations can be used with your service.

    API integrations

    Upland PostUp’s SOAP API lets you control your own applications

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Of the above, only Shopify is available

    CRM Integrations

    Salesforce is currently the only option

    Social Media integrations

    You can use Facebook, LeadsBridge, and Twitter


    There are 34 apps to choose from


    You can plug in your WordPress CMS content when building emails


    The automation functions here cover a decent range of options, but may require some technical expertise to initiate. You can design an entire campaign to be automated so that, after it’s sent, you can focus on more hands-on work. The automation can then send out pre-written emails depending on customers’ responses.

    Design and Ease of Use

    Almost everyone should be able to use these design tools easily.

    Drag-and-Drop Interface

    Any aspect of building can be done by just moving content blocks

    Landing page creator 

    Landing pages can be put together in just minutes using the same process

    Email templates 

    There isn't any mention of email templates on the website, but you can usually create these yourself

    Sign up forms within newsletter tool (opt in-opt out process)

    Drag-and-drop also applies to form creation


    As is sometimes the case with these providers, there’s no mention of costs at all. If you're interested in this service and would like to know how much it'll set you back, you’ll need to contact Upland PostUp directly.

    Customer Service

    You can email for support at postup-support@uplandsoftware.com, or call on 833-UPLAND-1.


    Those who use Upland PostUp could find themselves saving a lot of time by automating the delivery of bulk cold emails, or even mass messages to current contacts. Unfortunately, the website is lacking in some details, such as pricing, which makes it difficult to recommend this brand, despite the decent automation options.

    For a similar service why not try Get Response? It has many of the same features, along with some extras, and costs only $10.50 per month.