Written By Jason Rowse - Digital Marketing Expert
Upland PostUp in a nutshell
|User Accounts:||Options for Multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||Retail, Publishing, eCommerce|
Key features and workflows
Creating Email Campaigns and Managing
By using these features you can build and oversee your campaigns.
Emails sent/opened and links clicked
All emails have their open rates assessed, and any links included within emails can be tracked
Deliverability rate and delivery by time zone (spam)
You can automate the sending of thousands of emails, so you needn’t be working on this task all day
Creating and importing email lists
It takes just three simple steps to upload your current contacts
Split tests and A/B tests
Split tests can even be applied to just subject lines, or signatures
You can strengthen your customer relationships by using customization tags
Reporting and Analysis
Each campaign has a history that’s permanently saved and can be reviewed at any time.
Engagement reports (Email open rate and CR tracking)
A comprehensive dashboard lets you assess engagement statistics
It's possible to divide audiences, thereby being able to tailor messages more accurately
Social media tracking
You can flag any links included in emails for tracking
There aren’t any ways to review your ROI here
These integrations can be used with your service.
Upland PostUp’s SOAP API lets you control your own applications
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Of the above, only Shopify is available
Salesforce is currently the only option
Social Media integrations
You can use Facebook, LeadsBridge, and Twitter
There are 34 apps to choose from
You can plug in your WordPress CMS content when building emails
The automation functions here cover a decent range of options, but may require some technical expertise to initiate. You can design an entire campaign to be automated so that, after it’s sent, you can focus on more hands-on work. The automation can then send out pre-written emails depending on customers’ responses.
Design and Ease of Use
Almost everyone should be able to use these design tools easily.
Any aspect of building can be done by just moving content blocks
Landing page creator
Landing pages can be put together in just minutes using the same process
There isn't any mention of email templates on the website, but you can usually create these yourself
Sign up forms within newsletter tool (opt in-opt out process)
Drag-and-drop also applies to form creation
As is sometimes the case with these providers, there’s no mention of costs at all. If you're interested in this service and would like to know how much it'll set you back, you’ll need to contact Upland PostUp directly.
You can email for support at email@example.com, or call on 833-UPLAND-1.
Those who use Upland PostUp could find themselves saving a lot of time by automating the delivery of bulk cold emails, or even mass messages to current contacts. Unfortunately, the website is lacking in some details, such as pricing, which makes it difficult to recommend this brand, despite the decent automation options.
For a similar service why not try Get Response? It has many of the same features, along with some extras, and costs only $10.50 per month.