Validity Review 2021: The Best Way to Maximise Your Custom?

Validity’s email marketing software is highly spoken of, and caters to tens of thousands of organizations, some of which are well known and respected companies. It claims to take the guesswork out of email delivery and attempts to combat the complex algorithms that leave one in five messages never reaching an inbox.

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Table of Contents

    Written by Ria du Plessis - Digital Marketing Expert

    Updated 9/2/2021

    Validity in a nutshell

    Free Plan: No
    User Accounts: Options for Multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Mobile, Tablet, Computer
    Industry: Advertising, PR, Technology

    Key features and workflows

    Creating Email Campaigns and Managing

    These features will enable you to create and run your marketing campaigns.

    Emails sent/opened and links clicked

    Any email sent, even years ago, can be checked to see if it was opened

    Deliverability rate and delivery by time zone (spam)

    Sporadic delivery rates will allow you to avoid spam detectors 

    Creating and importing email lists

    When uploading your contacts, Validity will remove any invalid addresses

    Split tests and A/B tests

    You can test an email’s content against two small groups to optimize it


    Triggers can be utilized to auto-deliver customized messages, such as birthday deals

    Reporting and Analysis

    The engagement analytics tab allows us to comprehensively assess the gathered data.

    Engagement reports (Email open rate and CR tracking)

    Graphical reports of your campaigns’ successes are available


    You can connect with customers better by segmenting them into smaller subsections

    Social media tracking

    A social media widget can be added to your email and tracked

    ROI analysis 

    The certification section allows you to assess your ROIs


    This provider lets you connect with a decent range of add ons.

    API integrations

    Validity API allows you to control your own integrations

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Of the above, only Shopify is supported

    CRM Integrations

    FreshSales is just one of many CRM options

    Social Media integrations

    Currently, you cant sync with any social media apps


    There are just 14 apps to choose from


    There's no mention of plugins on the website 


    Validity has some automation options, but not many. Most of them are related to optimizing deliverability, like sending emails once a customer passes a trigger, or auto sending emails at a more viable time of day.

    Design and Ease of Use

    The creative side of things is made fairly simple.

    Drag and Drop Interface

    Someone who’s never used a system like this can still perfect their email appearance using the drag and drop editor

    Landing page creator 

    You can use this method to create landing pages

    Email templates 

    Create your own templates by using drag and drop

    Sign up forms within newsletter tool (opt in-opt out process)

    You can casually insert forms anywhere you’d like


    Strangely, there’s no information about the costs of this service on the website. Any attempts to find out the pricing structure just lead you to a ‘product interest’ contact form.

    Customer Service

    You can fill out the above-mentioned form with your desired product and contact details, and you should hear back during business hours, or there's a service number to call: +1 800 961 8205.


    Validity has some decent features, and the analysis center is comprehensive and accessible. If you’re interested in these services, you might want to fill out the online form and enquire how much it’ll set you back.

    However, there are more flexible and trustworthy options available that don’t require you to hunt down the costs. For example, Constant Contact offers an email marketing solution to rival this one, with more options for automation and integration, and prices start at just $20.00 per month.