Written by Ria du Plessis - Digital Marketing Expert
Validity in a nutshell
|User Accounts:||Options for Multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||Advertising, PR, Technology|
Key features and workflows
Creating Email Campaigns and Managing
These features will enable you to create and run your marketing campaigns.
Emails sent/opened and links clicked
Any email sent, even years ago, can be checked to see if it was opened
Deliverability rate and delivery by time zone (spam)
Sporadic delivery rates will allow you to avoid spam detectors
Creating and importing email lists
When uploading your contacts, Validity will remove any invalid addresses
Split tests and A/B tests
You can test an email’s content against two small groups to optimize it
Triggers can be utilized to auto-deliver customized messages, such as birthday deals
Reporting and Analysis
The engagement analytics tab allows us to comprehensively assess the gathered data.
Engagement reports (Email open rate and CR tracking)
Graphical reports of your campaigns’ successes are available
You can connect with customers better by segmenting them into smaller subsections
Social media tracking
A social media widget can be added to your email and tracked
The certification section allows you to assess your ROIs
This provider lets you connect with a decent range of add ons.
Validity API allows you to control your own integrations
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Of the above, only Shopify is supported
FreshSales is just one of many CRM options
Social Media integrations
Currently, you cant sync with any social media apps
There are just 14 apps to choose from
There's no mention of plugins on the website
Validity has some automation options, but not many. Most of them are related to optimizing deliverability, like sending emails once a customer passes a trigger, or auto sending emails at a more viable time of day.
Design and Ease of Use
The creative side of things is made fairly simple.
Drag and Drop Interface
Someone who’s never used a system like this can still perfect their email appearance using the drag and drop editor
Landing page creator
You can use this method to create landing pages
Create your own templates by using drag and drop
Sign up forms within newsletter tool (opt in-opt out process)
You can casually insert forms anywhere you’d like
Strangely, there’s no information about the costs of this service on the website. Any attempts to find out the pricing structure just lead you to a ‘product interest’ contact form.
You can fill out the above-mentioned form with your desired product and contact details, and you should hear back during business hours, or there's a service number to call: +1 800 961 8205.
Validity has some decent features, and the analysis center is comprehensive and accessible. If you’re interested in these services, you might want to fill out the online form and enquire how much it’ll set you back.
However, there are more flexible and trustworthy options available that don’t require you to hunt down the costs. For example, Constant Contact offers an email marketing solution to rival this one, with more options for automation and integration, and prices start at just $20.00 per month.