Written By Henry Walden - Digital Marketing Expert
What Counts in a nutshell
|User Accounts:||Options for Multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Free Trial:||Yes, a demo|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||Technology, Marketing, IT|
Key features and workflows
Creating Email Campaigns and Managing
Using the following will organize the management of your campaigns.
Emails sent/opened and links clicked
An assessment dashboard tracks the journey of every delivered message
Deliverability rate and delivery by time zone (spam)
You can dictate when clients will receive their mail, rather than when you'll send it
Creating and importing email lists
You can upload XLS, XLSX, and CSV files
Split tests and A/B tests
You can send two similar messages and compare results
Customize individual’s or contact subsets’ emails
Reporting and Analysis
There’s a comprehensive reporting section that gives you a look at useful statistics.
Engagement reports (Email open rate and CR tracking)
Every email and its open rate is tracked and recorded
You can divide your contacts any way that you choose
Social media tracking
Any included links on your emails can be click tracked
You’re able to review your past campaigns’ ROIs
You can use add ons to gain even greater control of your operation.
The What Counts REST API gives developers total control
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
You can sync up with all of the above platforms
You can connect with common CRM apps, such as Dubsado
Social Media integrations
Twitter, Instagram, and Facebook are all supported
You can use Zapier to sync with hundreds of apps
Most popular plugins can be used
What Counts lets you automate most stages of your campaign, provided that you have some technical experience. Some creation of content, dividing clients into groups to send multivariate tests, and customizing emails can be automated.
Design and Ease of Use
The design functionality is reasonable, and accessible to most. Some of these functions can even be automated.
Drag and Drop Interface
An intuitive email editor makes it simple to create your visually ideal emails
Landing page creator
Drag and drop creation also applies to creating landing pages
There’s an archive with hundreds of email templates
Sign up forms within newsletter tool (opt in-opt out process)
Creating signup forms should take most people just minutes
Unfortunately, there's absolutely no information about pricing whatsoever with this provider, other than to mention that you should contact the team for more information or to request a demo.
You’re welcome to visit one of the physical branches, the locations of which are detailed on the website, or you can contact the team on firstname.lastname@example.org, or by phone at 404 995 8600.
What Counts certainly has the potential to boost your customers’ engagement, interactions, and loyalty, with simple to use content creation and automation options to save a massive amount of time. It’ll be useful to small to medium-sized companies, but large organizations may need to go elsewhere. There’s also no information on pricing, which is rather suspect.
For a more accessible provider, try Constant Contact. It’ll be beneficial to both large and small companies, and has transparent and reasonable prices.