What Counts Review 2021: The Most Flexible Email Marketing Platform?

What Counts is a well-reputed digital marketing agency that offers email marketing and automated customization, among other things. It’s trusted by thousands of brands to control their email marketing campaigns, leading to better customer reactions and growing more attractive to potential clients.

What Counts
eCommerce Best for
3 /5
$ Not Stated /mo
Starting Price
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Table of Contents

    Written By Henry Walden - Digital Marketing Expert

    Updated: 09/02/2021

    What Counts in a nutshell

    Free Plan: No
    User Accounts: Options for Multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: Yes, a demo
    Means of Use: Mobile, Tablet, Computer
    Industry: Technology, Marketing, IT

    Key features and workflows

    Creating Email Campaigns and Managing

    Using the following will organize the management of your campaigns.

    Emails sent/opened and links clicked

    An assessment dashboard tracks the journey of every delivered message

    Deliverability rate and delivery by time zone (spam)

    You can dictate when clients will receive their mail, rather than when you'll send it

    Creating and importing email lists

    You can upload XLS, XLSX, and CSV files

    Split tests and A/B tests

    You can send two similar messages and compare results


    Customize individual’s or contact subsets’ emails

    Reporting and Analysis

    There’s a comprehensive reporting section that gives you a look at useful statistics.

    Engagement reports (Email open rate and CR tracking)

    Every email and its open rate is tracked and recorded


    You can divide your contacts any way that you choose

    Social media tracking

    Any included links on your emails can be click tracked

    ROI analysis 

    You’re able to review your past campaigns’ ROIs


    You can use add ons to gain even greater control of your operation.

    API integrations

    The What Counts REST API gives developers total control

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    You can sync up with all of the above platforms

    CRM Integrations

    You can connect with common CRM apps, such as Dubsado

    Social Media integrations

    Twitter, Instagram, and Facebook are all supported


    You can use Zapier to sync with hundreds of apps


    Most popular plugins can be used


    What Counts lets you automate most stages of your campaign, provided that you have some technical experience. Some creation of content, dividing clients into groups to send multivariate tests, and customizing emails can be automated.

    Design and Ease of Use

    The design functionality is reasonable, and accessible to most. Some of these functions can even be automated.

    Drag and Drop Interface

    An intuitive email editor makes it simple to create your visually ideal emails

    Landing page creator 

    Drag and drop creation also applies to creating landing pages

    Email templates 

    There’s an archive with hundreds of email templates

    Sign up forms within newsletter tool (opt in-opt out process)

    Creating signup forms should take most people just minutes


    Unfortunately, there's absolutely no information about pricing whatsoever with this provider, other than to mention that you should contact the team for more information or to request a demo.

    Customer Service

    You’re welcome to visit one of the physical branches, the locations of which are detailed on the website, or you can contact the team on sales@whatcounts.com, or by phone at 404 995 8600.


    What Counts certainly has the potential to boost your customers’ engagement, interactions, and loyalty, with simple to use content creation and automation options to save a massive amount of time. It’ll be useful to small to medium-sized companies, but large organizations may need to go elsewhere. There’s also no information on pricing, which is rather suspect.

    For a more accessible provider, try Constant Contact. It’ll be beneficial to both large and small companies, and has transparent and reasonable prices.