YMLP Review

YMLP is a relatively basic and easy-to-use email marketing solution for people looking to create, send, and track their emails. They are based in Belgium and are certainly one of the most affordable solutions on the market.

Affordable Emailing Best for
3.5 /5
$ Free /mo
Starting Price
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Table of Contents

    Written by Ria du Plessis - Digital Marketing Expert

    Updated 9/2/2021

    What is YMLP?

    YMLP is web-based with a simplistic interface. It lets you build your newsletters according to your preferences with useful stats that you can access and follow for a better campaign.   

    YMLP Pros & Cons 



    • Very simple to use
    • A free version is available
    • Extremely affordable
    • Not many features are available
    • Only FAQs and support tickets are available
    • Old-looking UI
    • Oftentimes, e-mails end up in the spam folder


    • Very simple to use: YMLP is easy to use with all of its features clearly displayed. 

    • A free version available: YMLP has a 100% free version, but its paid plans are not expensive either.

    • Extremely affordable: Clearly, the fact that this is probably the most affordable email marketing service out there is a plus. It’s without a doubt a perfect choice if you only want basic features.


    • Not many features available: YMLP lacks a lot of useful features.

    • Only FAQs and support tickets available: In case you have issues with this software, the only thing you can do is go through its FAQs and hope that you will find your answer there. If that doesn’t work, you can create a support ticket and wait for an answer from the team.

    • Old-looking UI: The fact that the user interface is not the prettiest ever should not be a problem, but YMLP looks like it’s out of the ‘90s. It’s definitely a turnoff, especially for younger clients.

    • Oftentimes, emails end up in the spam folder: Currently, it’s unclear why this happens to most of this platform’s clients, but it’s a common issue that YMLP needs to solve fast.

    Who is YMLP Good For?

    • All types of businesses: YMLP is great for all types of businesses because you can send a large number of emails without much trouble. 

    • Individuals: This software is also good for a single person who wants to send bulk emails. It does its job well for simple tasks, and it’s perfect if you lack experience.

    • People who don’t expect much: If you are an inexperienced individual who doesn’t have big expectations from such a service, then YMLP is good for you.

    YMLP Isn’t Recommended For:

    • People who want advanced features: To put it simply, if you are a big brand or someone who wants some advanced features to work with for their campaigns, keep looking. 

    • People who want a modern interface and features: Similarly, if you are someone who is used to highly advanced and modern-looking Uis and features, YMLP is definitely not for you, and I’ve already explained some of the reasons above.

    YMLP Pricing

    E-mails / month


    Contacts import

    Open & Click-through rate report

    Activity advanced reporting


    Max. 1,000




    From $3.75

    Pro Marketer Account


    From $5

    YMLP offers many other benefits, especially for the Pro Plus plan. It is, however, one of the cheapest such services around and definitely attractive for someone who is on a budget or doesn’t necessarily need too many features.

    Cancellation/Refund Policy

    YMLP imposes different contract periods starting from two months and until one year. Once this period ends, the company can terminate your account. The client can do the same thing by accessing the Cancel Account option on the platform. This software doesn’t offer refunds to its clients.

    YMLP Features

    YMLP has six sections dedicated to some of its most important and useful features when it comes to email newsletter marketing. I will try to detail them so you can grasp a better understanding of this platform’s offer.

    Create & Send E-mails

    Rating: 4.5/5

    YMLP’s most important and basic feature is the ability to create and send bulk email newsletters to any number of contacts. The software has a built-in editor that does its job well and lets you come up with your own ideas or allows you to choose from its 30 templates.

    Reporting and Archiving

    Rating: 4.5/5

    This platform allows clients to keep a record of their emails and to see how many people opened and viewed the message and at what time. Their graphs are also useful as is the geo-reporting tool.

    List and contact management

    Rating: 4.6/5

    Managing your contact list is extremely important for a successful email marketing campaign. This YMLP feature lets client split their fields and groups into as many lists as they want. Besides that, they are free to edit their contact lists, export or import them at all times.

    List and contact management

    This is the dashboard that loads after creating an account on YMLP

    Contact collection through your website

    Rating: 5/5

    Clients can easily build professional-looking forms and embed them for easier access. Plus, the sign-up forms are unlimited on YMLP and the pages along with the buttons can be completely customized by the client.

    Commission earning

    Rating: 5/5

    In case someone wants to promote the platform on their website, a banner with YMLP or a promo code will gain clients an advantageous commission.

    Account management

    Rating: 5/5

    Clients can add multiple users in sub-logins if they want more people to have full access to the platform. Moreover, YMLP promises its customers that the platform is GDPR-compliant and that all the data is fully encrypted and safe.

    compose newsletters on YMLP

    This is the page where you can compose newsletters on YMLP

    YMLP Automations

    When it comes to email automation, YMLP is not really that advanced, especially when compared to other similar platforms. It only has an API automation tool that allows you to send emails directly from your blog, website, application, etc. 

    • Email marketing automation: This web-based software does not provide email marketing automation in the technically advanced way that other services do. Instead, it does offer API automation that is easy to work with and definitely contributes to the success of your marketing campaigns.

    API automation

    This is the basic API automation page on YMLP

    YMLP Integrations

    YMLP provides users with several integrations that can indeed make your life easier, especially if you’re not looking for something too advanced. This platform offers social media integrations, including Facebook and Twitter, as well as a Google Analytics integration.

    social media integrations

    This is the page where you can create forms on YMLP

    YMLP Alternatives

    Sendinblue is a much more advanced email marketing campaign software that’s also web-based but with a lot more features. It is very easy to use, it has a nice and more modern-looking UI. Its prices start at $25 per month, and it also comes with a free version.

    Omnisend also scores high on this list because of its features and prices that start at only $16 per month. Users can pick their free plan in case they want to test what this platform can do first before buying anything. They have an impressive list of customers too.

    SendX  is a good option, but mainly because it’s also very affordable, with prices starting at $7.49 per month. It also has a free trial and a lot of features that will aid any client who wants a good and effective marketing campaign done.


    All in all, YMLP represents a good bulk email marketing solution only if you are not looking for too much. It is a very basic platform that looks old and doesn’t provide the quality of service of some of its competitors.

    However, if I think of its affordable prices, it’s normal to have it this way. This is probably the cheapest solution that you can have if you want an email campaign done without much hassle and in only a few simple steps. If you are among the clients that are looking to create unique and super-attractive marketing campaigns that stay with the customer, this might not be the right choice for you.