Zeta Review 2021: The Best Way to Grow Your Customer Base?

Zeta was founded in 2007 with the vision that data was going to change the way marketers engage with consumers. It now owns the industry’s third-largest data set, examining over 1.7 billion unique global users.

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Table of Contents

    Written by Ria du Plessis - Digital Marketing Expert

    Updated 9/2/2021

    Zeta is only available in the following states:

    • California
    • New York
    • Tennessee

    Zeta in a nutshell

    Free Plan: 

    Not Stated
    User Accounts: Depends on Your Chosen Plan
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: Not Stated
    Means of Use: Mobile, Tablet, Computer
    Industry: Marketing, IT, Technology

    Key features and workflows

    Creating Email Campaigns and Managing

    These features will allow you to organize your campaigns more efficiently.

    Emails sent/opened and links clicked

    It’s possible to track clicks and bounces

    Deliverability rate and delivery by time zone (spam)

    You can arrange your emails to be delivered at the best time, regardless of the consumer’s time zone

    Creating and importing email lists

    Simply upload current lists from a CSV file

    Split tests and A/B tests

    A/B testing can be used to assess similar emails and find out which has a stronger response


    You can automate emails to contain personal information

    Reporting and Analysis

    A report hub tracks a number of topics that can be used to enhance your upcoming campaigns.

    Engagement reports (Email open rate and CR tracking)

    The Opportunity Explorer lets you assess how engaged your audience is


    You can manually arrange customers into subgroups

    Social media tracking

    Any link included in an email can be tracked

    ROI analysis 

    You can use an online calculator to assess previous ROIs


    It’s possible to combine software with this service to enhance your experience.

    API integrations

    The REST API lets you control list management and much more

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Of the above, only Bigcommerce is unavailable

    CRM Integrations

    Freshsales is just one of many options to improve your customer outreach

    Social Media integrations

    Facebook Custom Audience can be used to create contact lists


    The ZetaHub contains a vast list of possible apps


    There are also options for additional software to be plugged in


    Zeta uses an ingenious AI system to analyze data, and this system can run automation too. Depending on the size of your business, these automation options could save you a huge amount of time.

    Design and Ease of Use

    This provider offers a user-friendly creation experience.

    Drag and Drop Interface

    You can create emails simply by grabbing content blocks with your mouse and dropping them where you’d like

    Landing page creator 

    Landing page building can be done using the same editing format

    Email templates 

    There’s the option to choose from 89 email templates

    Sign up forms within newsletter tool (opt in-opt out process)

    There’s a form creation wizard to help you nail your forms


    Unfortunately, this provider makes no mention of pricing, and any attempt to purchase something leads you to a contact form. 

    Customer Service

    If you’d like to make a purchase here, or you have a query, you can fill out an online form, email press@zetaglobal.com directly, or phone up on 212 967 5055.


    If you were wanting to automate your marketing procedures in the hopes of reaching more customers, Zeta could enable this. Its impressive AI draws from a massive amount of experience. However, there’s no online information about pricing, and you’ll need to contact the team for a quote.

    For a similarly rated, but more transparent service, why not try SendX? All rates and fees are made clear with this provider, and prices start at just $7.49.