Written by Ria du Plessis - Digital Marketing Expert
Zeta is only available in the following states:
- New York
Zeta in a nutshell
|User Accounts:||Depends on Your Chosen Plan|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Free Trial:||Not Stated|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||Marketing, IT, Technology|
Key features and workflows
Creating Email Campaigns and Managing
These features will allow you to organize your campaigns more efficiently.
Emails sent/opened and links clicked
It’s possible to track clicks and bounces
Deliverability rate and delivery by time zone (spam)
You can arrange your emails to be delivered at the best time, regardless of the consumer’s time zone
Creating and importing email lists
Simply upload current lists from a CSV file
Split tests and A/B tests
A/B testing can be used to assess similar emails and find out which has a stronger response
You can automate emails to contain personal information
Reporting and Analysis
A report hub tracks a number of topics that can be used to enhance your upcoming campaigns.
Engagement reports (Email open rate and CR tracking)
The Opportunity Explorer lets you assess how engaged your audience is
You can manually arrange customers into subgroups
Social media tracking
Any link included in an email can be tracked
You can use an online calculator to assess previous ROIs
It’s possible to combine software with this service to enhance your experience.
The REST API lets you control list management and much more
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Of the above, only Bigcommerce is unavailable
Freshsales is just one of many options to improve your customer outreach
Social Media integrations
Facebook Custom Audience can be used to create contact lists
The ZetaHub contains a vast list of possible apps
There are also options for additional software to be plugged in
Zeta uses an ingenious AI system to analyze data, and this system can run automation too. Depending on the size of your business, these automation options could save you a huge amount of time.
Design and Ease of Use
This provider offers a user-friendly creation experience.
Drag and Drop Interface
You can create emails simply by grabbing content blocks with your mouse and dropping them where you’d like
Landing page creator
Landing page building can be done using the same editing format
There’s the option to choose from 89 email templates
Sign up forms within newsletter tool (opt in-opt out process)
There’s a form creation wizard to help you nail your forms
Unfortunately, this provider makes no mention of pricing, and any attempt to purchase something leads you to a contact form.
If you’d like to make a purchase here, or you have a query, you can fill out an online form, email email@example.com directly, or phone up on 212 967 5055.
If you were wanting to automate your marketing procedures in the hopes of reaching more customers, Zeta could enable this. Its impressive AI draws from a massive amount of experience. However, there’s no online information about pricing, and you’ll need to contact the team for a quote.
For a similarly rated, but more transparent service, why not try SendX? All rates and fees are made clear with this provider, and prices start at just $7.49.