Zoho in a nutshell
|User Accounts:||Options for multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Mobile and tablet (including a free app), computer|
|Industry:||All-rounder for email marketing|
Key features and workflows
Creating Email Campaigns and Managing
There’s a number of functions and features to assist you with the management and implementation of email campaigns.
Emails sent/opened and links clicked
Access a collection of data detailing how efficient your emails are currently
Deliverability rate and delivery by time zone (spam)
There are options for choosing and automating delivery time in order to avoid spam folders, which watch out for repetitive email campaigns
Creating and importing email lists
It’s simple to upload and import your current customer list from a CSV, LDIF, or VCF file
Split tests and A/B tests
Use A/B testing to compare two messages’ success and find out which message works best
There’s a platform for personalizing email appearance, delivery manner, and optimizing receipts
Reporting and Analysis
To run your campaign efficiently you’ll need to be able to assess your current success rate. Zoho has several tools to accomplish this.
Engagement reports (Email open rate and CR tracking)
Visitor tracking and email opening assessment let you know the level of engagement from your previous campaigns
Segment the audience that you aim to however you like
Social media tracking
Track the success of your previous campaigns on social media
Zoho Marketing Hub contains an ROI calculator that lets you predict your return on investment
There are hundreds of integrated systems to take advantage of.
Zoho REST APIs allow you to build apps using any programming language and infrastructure
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
You can integrate with all of the above platforms
A wide range of popular customer relationship management apps are available
Social Media integrations
Facebook Ads is just one of a handful of useful social media options
A very long list of handy apps is integrated to suit most needs, including the very popular Shopify
Slack is one of many third-party add ons that can be used
Automation is an important factor of your email marketing campaign, as without it you’ll be stuck sifting through endless individual emails. Zoho has options to automate most facets of your campaign so that once customized, you can move on and focus on more productive tasks, such as pursuing new leads.
Design and Ease of Use
Using Zoho does require some prior knowledge of the systems, but not much, and it’s fairly straightforward.
Drag and Drop Interface
You can control most aspects of your emails’ esthetics, and there's a convenient drag and drop feature to help you
Landing page creator
No coding is necessary when using the intuitive landing page builder
Dozens of templates to choose from, and the option to create your own
Sign up forms within newsletter tool (opt in-opt out process)
Form creation is made easy, and the opt-out feature helps to avoid your emails becoming too pushy
Pricing can be based on either emails or subscribers
Number of Emails
$3.3 per month
$15.4 per month
$38.5 per month
$88 per month
Number of Subscribers
$5.5 per month
$49.5 per month
$137.5 per month
$383.9 per month
Call +1 877 834 4428 during business hours for customer support.
Zoho has some decent services that could be worthwhile when pursuing a more automated way to send out your emails and pursue leads. However, this service is just one of several that Zoho offers, suggesting that this might not be its focus like with other brands. Also, the price is based on the number of emails or subscribers, which is useful to those with small businesses and a very clear idea of who they want to email. However, most will end up paying more than they need to.
A better option for you will likely be SendX. This service offers more in-depth features than Zoho, with a focus just on email marketing, and its pricing structure makes it more value for money.