Zoho Review: Features and Pricing 2021

Award-winning, globally recognized, and used by more than 50 million customers, Zoho is a trustworthy option for those looking to create unique email marketing campaigns.

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3 /5
$ 3.3 /mo
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Table of Contents

    Written by Ria du Plessis - Digital Marketing Expert

    Updated 9/2/2021

    Zoho in a nutshell

    Free Plan: Yes
    User Accounts: Options for multiple 
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes 
    Free Trial: No
    Means of UseMobile and tablet (including a free app), computer
    Industry: All-rounder for email marketing

    Key features and workflows

    Creating Email Campaigns and Managing

    There’s a number of functions and features to assist you with the management and implementation of email campaigns.

    Emails sent/opened and links clicked

    Access a collection of data detailing how efficient your emails are currently

    Deliverability rate and delivery by time zone (spam)

    There are options for choosing and automating delivery time in order to avoid spam folders, which watch out for repetitive email campaigns

    Creating and importing email lists

    It’s simple to upload and import your current customer list from a CSV, LDIF, or VCF file

    Split tests and A/B tests

    Use A/B testing to compare two messages’ success and find out which message works best


    There’s a platform for personalizing email appearance, delivery manner, and optimizing receipts

    Reporting and Analysis

    To run your campaign efficiently you’ll need to be able to assess your current success rate. Zoho has several tools to accomplish this.

    Engagement reports (Email open rate and CR tracking)

    Visitor tracking and email opening assessment let you know the level of engagement from your previous campaigns


    Segment the audience that you aim to however you like

    Social media tracking

    Track the success of your previous campaigns on social media

    ROI analysis 

    Zoho Marketing Hub contains an ROI calculator that lets you predict your return on investment


    There are hundreds of integrated systems to take advantage of.

    API integrations

    Zoho REST APIs allow you to build apps using any programming language and infrastructure

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    You can integrate with all of the above platforms

    CRM Integrations

    A wide range of popular customer relationship management apps are available

    Social Media integrations

    Facebook Ads is just one of a handful of useful social media options


    A very long list of handy apps is integrated to suit most needs, including the very popular Shopify


    Slack is one of many third-party add ons that can be used


    Automation is an important factor of your email marketing campaign, as without it you’ll be stuck sifting through endless individual emails. Zoho has options to automate most facets of your campaign so that once customized, you can move on and focus on more productive tasks, such as pursuing new leads.

    Design and Ease of Use

    Using Zoho does require some prior knowledge of the systems, but not much, and it’s fairly straightforward.

    Drag and Drop Interface

    You can control most aspects of your emails’ esthetics, and there's a convenient drag and drop feature to help you

    Landing page creator 

    No coding is necessary when using the intuitive landing page builder

    Email templates 

    Dozens of templates to choose from, and the option to create your own

    Sign up forms within newsletter tool (opt in-opt out process)

    Form creation is made easy, and the opt-out feature helps to avoid your emails becoming too pushy


    Pricing can be based on either emails or subscribers

    Number of Emails



    $3.3 per month


    $15.4 per month


    $38.5 per month


    $88 per month

    Number of Subscribers



    $5.5 per month


    $49.5 per month


    $137.5 per month


    $383.9 per month

    Customer Service

    Call +1 877 834 4428 during business hours for customer support.


    Zoho has some decent services that could be worthwhile when pursuing a more automated way to send out your emails and pursue leads. However, this service is just one of several that Zoho offers, suggesting that this might not be its focus like with other brands. Also, the price is based on the number of emails or subscribers, which is useful to those with small businesses and a very clear idea of who they want to email. However, most will end up paying more than they need to.

    A better option for you will likely be SendX. This service offers more in-depth features than Zoho, with a focus just on email marketing, and its pricing structure makes it more value for money.