Zoho Review: Features and Pricing 2021

Zoho in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

There’s a number of functions and features to assist you with the management and implementation of email campaigns.

Emails sent/opened and links clicked

Access a collection of data detailing how efficient your emails are currently

Deliverability rate and delivery by time zone (spam)

There are options for choosing and automating delivery time in order to avoid spam folders, which watch out for repetitive email campaigns

Creating and importing email lists

It’s simple to upload and import your current customer list from a CSV, LDIF, or VCF file

Split tests and A/B tests

Use A/B testing to compare two messages’ success and find out which message works best

Personalization

There’s a platform for personalizing email appearance, delivery manner, and optimizing receipts

Reporting and Analysis

To run your campaign efficiently you’ll need to be able to assess your current success rate. Zoho has several tools to accomplish this.

Engagement reports (Email open rate and CR tracking)

Visitor tracking and email opening assessment let you know the level of engagement from your previous campaigns

Segmentation 

Segment the audience that you aim to however you like

Social media tracking

Track the success of your previous campaigns on social media

ROI analysis 

Zoho Marketing Hub contains an ROI calculator that lets you predict your return on investment

Integrations

There are hundreds of integrated systems to take advantage of.

API integrations

Zoho REST APIs allow you to build apps using any programming language and infrastructure

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

You can integrate with all of the above platforms

CRM Integrations

A wide range of popular customer relationship management apps are available

Social Media integrations

Facebook Ads is just one of a handful of useful social media options

Apps 

A very long list of handy apps is integrated to suit most needs, including the very popular Shopify

Plugins

Slack is one of many third-party add ons that can be used

Automation

Automation is an important factor of your email marketing campaign, as without it you’ll be stuck sifting through endless individual emails. Zoho has options to automate most facets of your campaign so that once customized, you can move on and focus on more productive tasks, such as pursuing new leads.

Design and Ease of Use

Using Zoho does require some prior knowledge of the systems, but not much, and it’s fairly straightforward.

Drag and Drop Interface

You can control most aspects of your emails’ esthetics, and there's a convenient drag and drop feature to help you

Landing page creator 

No coding is necessary when using the intuitive landing page builder

Email templates 

Dozens of templates to choose from, and the option to create your own

Sign up forms within newsletter tool (opt in-opt out process)

Form creation is made easy, and the opt-out feature helps to avoid your emails becoming too pushy

Pricing

Pricing can be based on either emails or subscribers

Customer Service

Call +1 877 834 4428 during business hours for customer support.

Summary

Zoho has some decent services that could be worthwhile when pursuing a more automated way to send out your emails and pursue leads. However, this service is just one of several that Zoho offers, suggesting that this might not be its focus like with other brands. Also, the price is based on the number of emails or subscribers, which is useful to those with small businesses and a very clear idea of who they want to email. However, most will end up paying more than they need to.

A better option for you will likely be SendX. This service offers more in-depth features than Zoho, with a focus just on email marketing, and its pricing structure makes it more value for money.