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    Email Marketing Software Reviews: Compare The Leading Platforms

    Nothing beats the ROI when it comes to email marketing because these messages can reach prospects directly in their inboxes when done right. However, it isn’t easy to pick the perfect sending solution because most of them provide competitive pricing, novel features, and varied packages to suit different enterprise-needs today. 

    We’re here to help you select the very best option for your email campaign with a detailed comparison of the key features, pricing plans, and pros and cons of leading brands. 

    Find The Right Email Marketing Platform For Your Campaign

    Proveder Site
    • You can book a demo
    • Unlimited Email Campaigns
    • Responsive Templates
    • Lots of free stock photos
    • Sms marketing tools
    • Facebook ads for finding new clients
    • No limit for sending daily emails
    • Marketing Automation
    • Personalized Email Marketing
    • Dynamic Content
    • Contact & lead scoring
    • Flexible Plans
    • All-in-one pricing
    • Lots of guides to learn from
    • Extensive marketing platform
    • Highly customizable email campaigns
    • A/B testing in place
    • Easy to use dashboard
    • Smart designer is for free
    • A/B testing
    • Drag and Drop email creation
    • Free template library
    • Mobile responsive email
    • Feedback with surveys and polls
    • Tracking donations by a custom landing page
    • Best for bloggers and freelancers
    • Very easy to use
    • Tagging system to segment customers
    • Free version available
    • Great A/B testing
    • Unlimited subscribers on all packages
    • Complete webinar marketing solution
    • Flexible terms for clients
    • Different tools for driving traffic
    • Free plan available
    • Good automation options
    • Wide range of third-party applications
    • Free plan with multiple features for bloggers
    • High quality email templates
    • Great customer support
    • Free courses and certifications
    • All-in-one sales software
    • Inbound marketing strategy tools
    • Creating messages and campaigns
    • Reporting and analysis
    • Integrations
    • Email automation
    • Design and ease of use
    • Create smart segments
    • Transactional emails
    • Marketing resources hub
    • Ecommerce automation
    • Customer data
    • Easy to use
    • Good pricing
    • Great for sending mass emails
    • Recommended for ecommerce clients
    • Connects to multiple platforms
    • Free plan available
    • Easy to use
    • Multiple account options
    • Decent range of choices for automation
    • Supports most popular social network apps
    • Intuitive ROI calculator
    • Ensuring high-performance emails
    • Wide range of customization options
    • Enhanced analytical tools
    • Email marketing tool for a great strategy
    • Easy set up of customized emails
    • Live editing option
    • B2B Marketing analytics
    • Intuitive email builder
    • Personalized messaging
    • Creating Email Campaigns
    • Reporting and Analysis
    • Integrations
    • Automation
    • Design
    • Optimization
    • Advanced Email Search
    • Holiday Email Planning
    • Deliverability
    • Personalize
    • Analyze
    • Optimize
    • Campaign Management
    • Weekly Email Rollup
    • Industry Insights
    • Brand Overview
    • Analytics
    • Strategy
    • Technology
    • Deliverability
    • Program Management
    • Foresight
    • Insight
    • Hindsight
    • Creating Email Campaigns
    • Free plan available
    • 30+ optional email templates
    • Comprehensive reporting on every campaign
    • Brand Search
    • Creative Services
    • Testing
    • Strategic Consulting
    • Agency
    • Analytics
    • Email Reporting
    • Simple Exports
    • Frequency Optimization
    • Promotion Optimization
    • Email Campaign Optimization
    • Ongoing Feedback Loops
    • Create and Send
    • Import Features
    • Auto Respond
    • Detailed Reporting
    • Sending Email
    • List Management
    • Upload Wizard
    • No Monthly Fees
    • Targeted Email Marketing Lists
    • Hands-On Support
    • Privacy Protection
    • Deliverability
    • Coupon Manager
    • Email Snapshot
    • Label Management
    • Content-Based Event Tracking
    • No Setup Fees
    • Custom-Designed Email Newsletter
    • One-on-one Training and Support
    • List Management
    • Data Collection
    • Segmentation
    • Loyalty Programs
    • Analytics
    • Artificial Intelligence
    • Data Science
    • Analytics
    • Machine Learning
    • Easy Email Designer
    • Segmented Campaigns
    • Social Media Tools
    • Responsive Free Templates
    • Communicate
    • Track
    • Automate
    • Create
    • Manage Lists
    • Track Real-Time Results
    • Optimize Marketing Campaigns
    • Increase Email Deliverability
    • Verification
    • Deliverability
    • Certification
    • Email Troubleshooting
    • Customer Journey
    • Digital Engagement
    • Integration
    • Reporting and Analysis
    • List Management
    • Reporting
    • Tracking
    • Campaign Management
    • Acquisitions
    • Unification
    • Management
    • Activation
    • Automation
    • Dynamic Content
    • Triggered Emails
    • Drag and Drop Templates
    • Prioritized Leads
    • Automated CRM Integration
    • Email Tracking
    • ‘One-Click’ Call to Action
    • Enterprise Email Solutions
    • Full-Service Audience Growth
    • Positive Business Outcomes
    • Automated Customization
    • Simple Uploads
    • Template Library
    • Multivariate Testing
    • Analyze Campaign Results
    • Import Leads and Send
    • Campaign Tracking
    • 95% Deliverability
    • Data Analysis
    • Email Designer Builder
    • Lists Management
    • Basic Automation
    • Segmentation
    • Data-Driven Marketing
    • Abandoned Cart Recovery
    • Product Recommendations
    • Email Performance Tracking
    • Automated Personalization
    • Graphical Open Rates
    • Autoresponder
    • Track Clicks and Bounces

    What Does A Good Email Marketing Software Stand For? 

    A reputable email marketing software provider offers features that allow customers to run their campaigns effectively. It cuts out the hassle and improves efficiency without wasting money, time, or resources. 

    Customized Templates 

    The availability of free templates directly from email service providers can save you the trouble of building one from scratch. This is most useful if you know nothing about design or don’t want to spend extra by hiring a web designer. The sign of a good solution is an intuitive drag-and-drop builder with free templates that are responsive, professional, easy-to-customize, and optimized for varied devices. 

    Email List Management System 

    Maintaining a healthy list of addresses is crucial for keeping your deliverability rate high. It helps you build a list of high-quality leads that ultimately brings down costs and improves ROI. Search for features like user tags, custom fields, import, export, grouping, and deletion of duplicate/dead addresses. 

    Automation Tools 

    Marketing automation is the key to lead scoring, especially for creating targeted campaigns aimed at hundreds and thousands of people. Choose an email service provider (ESP) that offers pre-designed automation workflows, triggers, filters, sequences, or funnels, dynamic content, and lead nurturing, among other valuable features. 

    Segmentation Features

    One of the best ways to divide different contacts is by categorizing them based on geographical location, age, gender, interest, purchase history, and other user attributes. This helps you develop highly-targeted messages that are relevant to different segments instead of building generic content. 

    Personalization Options

    With 91% of consumers expecting brands to send personalized content, this functionality improves your messages’ relevance. Look for personalization tools that let you send the right content at the right moment to the right person. Features like send-time optimization, predicted demographics, merge tags, and advanced segmentation will help you do so. 

    Reporting And Performance Analysis

    To measure the performance of your promotional messages, you need the software to collect and generate reports. Keep your eyes peeled for AI-powered analytics, custom reports, ROI analysis, heat maps, engagement reports, campaign comparison reports, and social media tracking, on top of open rates, CTRs, conversions, and bounces. 

    A/B Testing Tools

    The split testing tool lets you test different parts of the message against variants to determine high performing options. This eliminates the need for you to do the guesswork on your own. Marketers should select services that offer A/B testing for the subject line, length, graphics, CTA, word order, layouts, tone, elements, and body of the message. 

    Social Media Integration

    Check if your shortlisted ESP lets you integrate easily with social media platforms such as Facebook, Instagram, Pinterest, and LinkedIn. This valuable feature can help you attract more leads, schedule content, and track engagement, besides expanding the user database. 

    How Do We Rate Email Marketing Platforms? 

    We use a collection of parameters to rank various email service providers when creating in-depth email marketing reviews. It’s ultimately aimed at helping you find the best email marketing software for your business

    1. Features: Must-have functions for a good ESP include email automation, spam filters, inbox previews, segmentation, contact management, mobile optimization, drip campaign delivery, lead capture, and personalized email message tools 
    2. Pricing plans: From free email marketing packages to premium options and free trials, we look for software platforms that fit various needs of SMEs, startups, SaaS companies, and large enterprises. The aim is to find service providers that offer the complete set of tools so that you don’t have to spend extra for the bare minimum 
    3. Ease of use: Whether you’re proficient at campaign delivery or just a beginner, finding an easy-to-navigate solution is crucial for our email marketing platform reviews
    4. Reporting and analytics: Our experts also compare the various reports offered by ESPs from basic analytics like open rates and CTRs to complex assessments like heat maps and ROI analysis
    5. Integrations available: To ensure seamless workability, integration with third-party apps is a must for platforms that we rank. That’s why our recommendations give weight to software solutions with a higher number of integrations than those with minimal choices 
    6. Design and UX: Depending on the type of template building tools provided, such as drag-and-drop builder, rich text editor, and HTML builder, we rate platforms with maximum options to design promotional messages highly 
    7. Customer service: Another critical parameter when assessing software programs is their support. You’ll find brands with multiple assistance options like live chat, email, ticket systems, and phone support with 24/7 availability recommended the most by our experts

    Which Email Marketing Service Is Right For Me? 

    Email marketing software doesn’t work the same for everybody. When determining the platform that suits your needs, there are many variables to consider. 

    • If you aim to increase campaign conversions, then pick a software program that offers both analytics and A/B testing tool to assess different parts of your message on top of campaign results 
    • If you need a software solution for sending a high volume of messages, then select a program that allows for unlimited emails so that you don’t end up draining the bank before realizing returns 
    • If personalization is a key for your business, then it’s essential to choose a software platform with advanced tools for personalizing the subject line, graphics, layouts, body of the content, CTA, CTA buttons, and similar other elements 
    • If you want to automate messages without hassles, then seek a service provider that allows advanced automation tools with prebuilt workflows, triggers, funnels, and comparable alternatives
    • If you’re working for a charitable or philanthropic organization, then it’s worth looking at platforms that offer pre-designed templates specifically for  email marketing for nonprofits, so you don’t start from square one every time you want to create a mailer

    Bottom line 

    Finding the right email service provider isn’t an easy task unless you’re working with experts. You need to look at the core features and compare the pros and cons and pricing before finalizing one. If you don’t do a thorough check, it can translate into a bad reputation for your brand and irreparable losses in the long-run. 

    Instead of burning the midnight oil with research and comparison reports, all you need is one look at the graph below to discover the best ESP for your business needs.