Table of Contents

    Email Marketing Software Reviews: Compare The Leading Platforms

    Written By Jason Rowse - Digital Marketing Expert

    Updated: 09/02/2021

    Email Marketing Software Reviews

    Nothing beats the ROI when it comes to email marketing because these messages can reach prospects directly in their inboxes when done right. However, it isn’t easy to pick the perfect sending solution because most of them provide competitive pricing, novel features, and varied packages to suit different enterprise-needs today. 

    We’re here to help you select the very best option for your email campaign with a detailed comparison of the key features, pricing plans, and pros and cons of leading brands. 

    Find The Right Email Marketing Platform For Your Campaign

    Proveder Site
    Features
    • Sms marketing tools
    • Facebook ads for finding new clients
    • No limit for sending daily emails
    • Mobile responsive email
    • Feedback with surveys and polls
    • Tracking donations by a custom landing page
    • Email marketing tool for a great strategy
    • Easy set up of customized emails
    • Live editing option
    • Marketing Automation
    • Personalized Email Marketing
    • Dynamic Content
    • Contact & lead scoring
    • Complete webinar marketing solution
    • Flexible terms for clients
    • Different tools for driving traffic
    • Smart designer is for free
    • A/B testing
    • Drag and Drop email creation
    • Free template library
    • Free plan available
    • Good automation options
    • Wide range of third-party applications
    • Free plan with multiple features for bloggers
    • High quality email templates
    • Great customer support
    • You can book a demo
    • Unlimited Email Campaigns
    • Responsive Templates
    • Lots of free stock photos
    • Free courses and certifications
    • All-in-one sales software
    • Inbound marketing strategy tools
    • Highly customizable email campaigns
    • A/B testing in place
    • Easy to use dashboard
    • email marketing campaigns
    • lead generation
    • smarter optin forms
    • Free version available
    • Great A/B testing
    • Unlimited subscribers on all packages
    • Best for bloggers and freelancers
    • Very easy to use
    • Tagging system to segment customers
    • Creating messages and campaigns
    • Reporting and analysis
    • Integrations
    • Email automation
    • Design and ease of use
    • Create smart segments
    • Transactional emails
    • Marketing resources hub
    • Flexible Plans
    • All-in-one pricing
    • Lots of guides to learn from
    • Extensive marketing platform
    • Ecommerce automation
    • Customer data
    • Easy to use
    • Good pricing
    • Great for sending mass emails
    • Recommended for ecommerce clients
    • Connects to multiple platforms
    • Email Delivery Engine
    • Easy to Use
    • Innovative Model
    • Email Preview
    • A/B Testing
    • Automated Responses
    • Report Customizability
    • Competitor Analysis
    • Campaign Tracking
    • Free plan available
    • Easy to use
    • Multiple account options
    • Drag-and-Drop Builder
    • A/B Testing
    • WordPress Plugin
    • Email Preview
    • High-Volume Sending
    • Personalized Emails
    • Ensuring high-performance emails
    • Wide range of customization options
    • Enhanced analytical tools
    • Manage Client Interactions
    • Create message templates
    • Ease of Use
    • B2B Marketing analytics
    • Intuitive email builder
    • Personalized messaging
    • Quick automation
    • Effortless CRM
    • Reliable Customer Support
    • Intuitive Design Tools
    • Reliable Email Tracking
    • Abandoned Cart Automation
    • Easy To Use For All Competencies
    • Reliable On Multi-Step Campaigns
    • Solid Email Tracking
    • User-Friendly Tools
    • Landing Page Builder
    • Marketing Automation
    • Easy Subscriber Imports
    • Effortless Email Design
    • All-In-One Campaign Management
    • Creating Email Campaigns
    • Reporting and Analysis
    • Integrations
    • Automation
    • Design
    • Pre-designed Templates
    • Last Post Notifications
    • Easy to Use
    • WordPress Compatability
    • Simple-Yet-Powerful Software
    • Effortless Automation
    • Quick Installations
    • Reliable Statistics
    • Intuitive Algorithms
    • Streamline UI
    • Reliable Customer Service
    • Unique Templates
    • Drag-and-Drop Email Creation
    • Customized Email Triggering
    • Built-In Templates
    • Easy Collaboration
    • Efficient Analytic Sharing
    • Reliable Email Testing
    • Easy-to-Understand Reporting
    • Accessible UI
    • Innovative Subscriber Management
    • Easily Customizable
    • Responsive Customer Support
    • Friendly UI
    • Actionable Data
    • Built-In Integrations
    • Expert Support
    • In-App Messaging
    • Simple Cross-Channel Integration
    • Quick Email Development
    • Intuitive Email Creation
    • Reliable Customer Support
    • Effortless Email Automation
    • Email Tracking
    • Easy Integration
    • A/B Testing
    • Built-In Integration
    • Accessible Support
    • Multiple Versions
    • Proactive Customer Service
    • Turnkey Solution
    • User-Friendly Segmentation
    • Quick Email Support
    • All Competencies Welcome
    • Easy To Categorize Email Contacts
    • Affordable Pricing
    • Flexible Upscaling Options
    • User-Friendly UI
    • Comprehensive Data Reporting
    • Quick Customer Support
    • Efficient Email Deliverability
    • Dynamic 365 Integration
    • Flexible Email Editing Options
    • Reliable Automation
    • Drag-and-Drop Email Building
    • Responsive Client Support
    • Endless Features
    • Total Design Control
    • Effortless Data Migration
    • No Ongoing Subscription Fees
    • Optimization
    • Advanced Email Search
    • Holiday Email Planning
    • Deliverability
    • Easy Email Customization
    • Friendly Customer Support
    • Efficient A/B Testing
    • Personalize
    • Analyze
    • Optimize
    • Campaign Management
    • Easily Edit Digital Brochures
    • Accessible to All Competencies
    • Pre-Loaded Templates
    • Efficient Gmail Integration
    • Easy Email Segregation
    • Solid Data Collation
    • Responsive Support
    • Decent UI
    • Flexible Integration
    • Quick-Moving Campaigns
    • Various Templates to Choose From
    • Reliable For Campaign Production
    • Includes Free Trial
    • Flexible Pricing
    • Varied Support Options
    • Extensive Customization
    • Free Trial Available
    • Simple UI
    • Plenty of Free Templates
    • Extensive Analytics
    • Reliable Customer Outreach
    • Drag-and-Drop Editing
    • Affordable Pricing
    • Original Email Creation
    • Accessible UI/UX
    • All-In-One Management
    • Trustworthy Emailing
    • Available to All Competencies
    • Easy Subscription Form Creation
    • Drag-and-Drop Functionality
    • Simple Automation
    • Responsive Customer Support
    • Quick ESP Delivery
    • Responsive Newsletter Creation
    • User-Friendly Templates
    • Affordable Pricing
    • Weekly Email Rollup
    • Industry Insights
    • Brand Overview
    • Analytics
    • Strategy
    • Technology
    • Deliverability
    • Program Management
    • Foresight
    • Insight
    • Hindsight
    • Creating Email Campaigns
    • Free plan available
    • 30+ optional email templates
    • Comprehensive reporting on every campaign
    • Sending Email
    • List Management
    • Upload Wizard
    • No Monthly Fees
    • Brand Search
    • Creative Services
    • Testing
    • Strategic Consulting
    • Agency
    • Analytics
    • Email Reporting
    • Simple Exports
    • Drag-and-Drop Email Editing
    • Run Various Individual Campaigns
    • Approximately 60 Ready-Made Templates
    • Frequency Optimization
    • Promotion Optimization
    • Email Campaign Optimization
    • Ongoing Feedback Loops
    • Create and Send
    • Import Features
    • Auto Respond
    • Detailed Reporting
    • Targeted Email Marketing Lists
    • Hands-On Support
    • Privacy Protection
    • Deliverability
    • Coupon Manager
    • Email Snapshot
    • Label Management
    • Content-Based Event Tracking
    • No Setup Fees
    • Custom-Designed Email Newsletter
    • One-on-one Training and Support
    • List Management
    • Mobile Optimization
    • Interaction Tracking
    • Easy to Use
    • Artificial Intelligence
    • Data Science
    • Analytics
    • Machine Learning
    • Easy Email Designer
    • Segmented Campaigns
    • Social Media Tools
    • Responsive Free Templates
    • Communicate
    • Track
    • Automate
    • Create
    • Manage Lists
    • Track Real-Time Results
    • Optimize Marketing Campaigns
    • Increase Email Deliverability
    • Verification
    • Deliverability
    • Certification
    • Email Troubleshooting
    • Customer Journey
    • Digital Engagement
    • Integration
    • Reporting and Analysis
    • List Management
    • Reporting
    • Tracking
    • Campaign Management
    • Acquisitions
    • Unification
    • Management
    • Activation
    • Automation
    • Dynamic Content
    • Triggered Emails
    • Drag and Drop Templates
    • Prioritized Leads
    • Automated CRM Integration
    • Email Tracking
    • ‘One-Click’ Call to Action
    • Enterprise Email Solutions
    • Full-Service Audience Growth
    • Positive Business Outcomes
    • Automated Customization
    • Simple Uploads
    • Template Library
    • Multivariate Testing
    • Analyze Campaign Results
    • Import Leads and Send
    • Campaign Tracking
    • 95% Deliverability
    • Data Analysis
    • Email Designer Builder
    • Lists Management
    • Basic Automation
    • Segmentation
    • Data-Driven Marketing
    • Abandoned Cart Recovery
    • Product Recommendations
    • Email Performance Tracking
    • Automated Personalization
    • Graphical Open Rates
    • Autoresponder
    • Track Clicks and Bounces
    • Highly Intuitive
    • Flexible Features
    • Simplistic Interface
    • Aggregated statistics
    • Easy to use
    • Customized surveys
    • Email Templates
    • Spam Checker
    • Email Tracking
    • Easy Navigation
    • Drag-and-Drop Editor
    • Live Analytics
    • Easy mass emailing
    • Drag-and-drop Email Builder
    • Ease of Use
    • Smart Campaigning
    • Good ROI
    • Easy Setup
    • Automated Email Responses
    • Personalized Emails
    • A/B Testing
    • Email Templates
    • Advanced Segmentation
    • Triggered Emails
    • High-Volume Sending
    • Audience Insights
    • Personalizing Emails
    • Automated Responses
    • High-Volume Sending
    • A/B Testing
    • In-depth Statistics
    • Competitive Pricing
    • Easy Use
    • A/B Testing
    • Simple but powerful
    • High-Volume Sending
    • Promotion Management
    • Email Templates
    • Powerful Tools
    • User-friendly interface
    • Team Collaborations
    • Planning Tools
    • Mobile-Optimized Emails
    • Analytics
    • Email Monitoring
    • Marketing automation
    • Trigger-based Emails
    • Analytics Tool
    • Personalizing Emails
    • Automated Responses
    • Manage Deliverability
    • Bulk Emailing
    • Easy Scheduling
    • Email Scheduling
    • Decent range of choices for automation
    • Supports most popular social network apps
    • Intuitive ROI calculator
    • intuitive Design
    • Flexible Emails
    • Ease of Use
    • Re-Launch Campaigns
    • Email Templates
    • Campaign Analysis
    • Personalized Emails
    • Automatic Notifications
    • Various Integrations
    • Sending Outbound Emails
    • Automatic Prioritization
    • High-Volume Sending
    • Customization
    • Integration
    • Ease of Use
    • Good Organization
    • Ease of Use
    • Bulk Emails
    • Easy to Use
    • Feature Rich
    • Simplistic Setup
    • Personalizing Emails
    • Ease of Use
    • Automated Responses
    • Dynamic Retargeting
    • Analytics
    • Easy to Use
    • High-Volume Sending
    • Email Designer
    • Autoresponders
    • Email Templates
    • Easy Setup
    • Easy to Use
    • Manage Deliverability
    • Email Preview
    • A/B Testing
    • Intuitive Design
    • Easy to Use
    • Attractive Templates
    • Email Preview
    • Automated Responses
    • Email Scheduling
    • Various Email Campaigns
    • Mobile-optimized Templates
    • Drag-and-Drop Editor
    • Email Preview
    • Personalizing Emails
    • 2-4 words
    • Text-Based Email Editor
    • Email Sequences
    • Various Integrations
    • Interaction Tracking
    • Enhanced Targeting
    • Seamless Campaign Tracking
    • Mobile Preview
    • High-Volume Sending
    • Automated Responses
    • Email Tracking
    • Easy Integration
    • A/B Testing
    • Customizable Templates
    • Activity Tracking
    • Analytics
    • High-Volume Sending
    • Personalized Emails
    • Basic Analysis
    • All-in-one software
    • Easy to Use
    • Flexible Service
    • Easy Navigation
    • Customization Options
    • Quick Sending

    What Does A Good Email Marketing Software Stand For? 

    A reputable email marketing software provider offers features that allow customers to run their campaigns effectively. It cuts out the hassle and improves efficiency without wasting money, time, or resources. 

    Customized Templates 

    The availability of free templates directly from email service providers can save you the trouble of building one from scratch. This is most useful if you know nothing about design or don’t want to spend extra by hiring a web designer. The sign of a good solution is an intuitive drag-and-drop builder with free templates that are responsive, professional, easy-to-customize, and optimized for varied devices. 

    Email List Management System 

    Maintaining a healthy list of addresses is crucial for keeping your deliverability rate high. It helps you build a list of high-quality leads that ultimately brings down costs and improves ROI. Search for features like user tags, custom fields, import, export, grouping, and deletion of duplicate/dead addresses. 

    Automation Tools 

    Marketing automation is the key to lead scoring, especially for creating targeted campaigns aimed at hundreds and thousands of people. Choose an email service provider (ESP) that offers pre-designed automation workflows, triggers, filters, sequences, or funnels, dynamic content, and lead nurturing, among other valuable features. 

    Segmentation Features

    One of the best ways to divide different contacts is by categorizing them based on geographical location, age, gender, interest, purchase history, and other user attributes. This helps you develop highly-targeted messages that are relevant to different segments instead of building generic content. 

    Personalization Options

    With 91% of consumers expecting brands to send personalized content, this functionality improves your messages’ relevance. Look for personalization tools that let you send the right content at the right moment to the right person. Features like send-time optimization, predicted demographics, merge tags, and advanced segmentation will help you do so. 

    Reporting And Performance Analysis

    To measure the performance of your promotional messages, you need the software to collect and generate reports. Keep your eyes peeled for AI-powered analytics, custom reports, ROI analysis, heat maps, engagement reports, campaign comparison reports, and social media tracking, on top of open rates, CTRs, conversions, and bounces. 

    A/B Testing Tools

    The split testing tool lets you test different parts of the message against variants to determine high performing options. This eliminates the need for you to do the guesswork on your own. Marketers should select services that offer A/B testing for the subject line, length, graphics, CTA, word order, layouts, tone, elements, and body of the message. 

    Social Media Integration

    Check if your shortlisted ESP lets you integrate easily with social media platforms such as Facebook, Instagram, Pinterest, and LinkedIn. This valuable feature can help you attract more leads, schedule content, and track engagement, besides expanding the user database. 

    How Do We Rate Email Marketing Platforms? 

    We use a collection of parameters to rank various email service providers when creating in-depth email marketing reviews. It’s ultimately aimed at helping you find the best email marketing software for your business

    1. Features: Must-have functions for a good ESP include email automation, spam filters, inbox previews, segmentation, contact management, mobile optimization, drip campaign delivery, lead capture, and personalized email message tools 
    2. Pricing plans: From free email marketing packages to premium options and free trials, we look for software platforms that fit various needs of SMEs, startups, SaaS companies, and large enterprises. The aim is to find service providers that offer the complete set of tools so that you don’t have to spend extra for the bare minimum 
    3. Ease of use: Whether you’re proficient at campaign delivery or just a beginner, finding an easy-to-navigate solution is crucial for our email marketing platform reviews
    4. Reporting and analytics: Our experts also compare the various reports offered by ESPs from basic analytics like open rates and CTRs to complex assessments like heat maps and ROI analysis
    5. Integrations available: To ensure seamless workability, integration with third-party apps is a must for platforms that we rank. That’s why our recommendations give weight to software solutions with a higher number of integrations than those with minimal choices 
    6. Design and UX: Depending on the type of template building tools provided, such as drag-and-drop builder, rich text editor, and HTML builder, we rate platforms with maximum options to design promotional messages highly 
    7. Customer service: Another critical parameter when assessing software programs is their support. You’ll find brands with multiple assistance options like live chat, email, ticket systems, and phone support with 24/7 availability recommended the most by our experts

    Which Email Marketing Service Is Right For Me? 

    Email marketing software doesn’t work the same for everybody. When determining the platform that suits your needs, there are many variables to consider. 

    • If you aim to increase campaign conversions, then pick a software program that offers both analytics and A/B testing tool to assess different parts of your message on top of campaign results 
    • If you need a software solution for sending a high volume of messages, then select a program that allows for unlimited emails so that you don’t end up draining the bank before realizing returns 
    • If personalization is a key for your business, then it’s essential to choose a software platform with advanced tools for personalizing the subject line, graphics, layouts, body of the content, CTA, CTA buttons, and similar other elements 
    • If you want to automate messages without hassles, then seek a service provider that allows advanced automation tools with prebuilt workflows, triggers, funnels, and comparable alternatives
    • If you’re working for a charitable or philanthropic organization, then it’s worth looking at platforms that offer pre-designed templates specifically for  email marketing for nonprofits, so you don’t start from square one every time you want to create a mailer

    Bottom line 

    Finding the right email service provider isn’t an easy task unless you’re working with experts. You need to look at the core features and compare the pros and cons and pricing before finalizing one. If you don’t do a thorough check, it can translate into a bad reputation for your brand and irreparable losses in the long-run. 

    Instead of burning the midnight oil with research and comparison reports, all you need is one look at the graph below to discover the best ESP for your business needs.