Written By Jason Rowse - Digital Marketing Expert Updated: 09/02/2021 |
#1 Pick Overall - Best Email Marketing Software for Startups:MailerLite- Automation, segmentation, A/B testing, all at an affordable price. |
Startups often start with a limited budget to search for venture capitalists and angel investors to help take their innovative company off the ground. The good news is that startups can find these investors through email marketing at an incredible return of $44 for every $1 spent.
Written By Jason Rowse - Digital Marketing Expert Updated: 09/02/2021 |
#1 Pick Overall - Best Email Marketing Software for Startups:MailerLite- Automation, segmentation, A/B testing, all at an affordable price. |
The best email marketing software for startups is low cost, features include, automation, segmentation, A/B split testing, subscriber growth, and customizable templates.
As you build your startup, it's important to build social proof to get people interested in the product or service you are looking to offer. This will make it easier for investors to see where the potential for this startup lies.
We have reviewed the Top 10 best email marketing software for startups to help grow your startup into a full-on business. We include features that focus on increasing more leads to gain social proof and features like automation, segmentation and A/B split testing to help nurture relationships with prospects looking to invest.
As a newer software on the market, they offer surprisingly advanced features at a low cost.
Best For |
|
Price |
|
Comments |
|
Editor’s Note: MailerLite offers all the features your startup needs at the best value for money.
Bottom Line:
MailerLite offers subscriber management. This allows you to categorize your contacts into various segments, which is beneficial for sending relevant content to different subscribers.
This software will benefit startups looking for other forms of inbound marketing, including creating and monitoring Google, Facebook, and Instagram ads.
Best For |
|
Price |
|
Comments |
|
Editor’s Note: This email marketing software offers tools that can help promote your startup on other social platforms.
Bottom Line:
GetResponse has an impressive workflow builder with powerful automation that allows you to add a range of conditions and triggers.
MailChimp can be seen all over the place, and that's understandable since they offer a wide variety of features at an affordable price.
Best For |
|
Average Price |
|
Comments |
|
Editor’s Note: MailChimp offers the best free option plans. Features include signup forms, a landing page builder, and an email broadcast feature.
MailChimp offers a built-in CRM that helps you build a better relationship with your subscribers. You can set up triggered automated emails based on specific segments and tags.
This software is one of the most powerful email marketing software, offering some of the best automation features at a premium price.
Best For |
|
Price |
|
Comments |
|
Editor’s Note: ActiveCampaign is one of the best email marketing software offering advanced automation features that every startup needs.
On top of having fantastic automation, they also have an 89.3% deliverability rate, which is essential when contacting potential investors.
Read ActiveCampaign Full Review
SendinBlue offers a unique feature that allows you to send SMS/Text messages directly to your subscribers.
Best For |
|
Price |
|
Comments |
|
Editor’s Note: SendinBlue offers sophisticated tools at an affordable price.
SendinBlue is easy to navigate, and their editor allows you to build a design from scratch. With this feature, you can customize campaigns that are directed at investors or potential customers.
ConstantContact has been around for a long time and has over 650,000 customers making it one of the most used email marketing software.
Best For |
|
Price |
|
Comments |
|
Editor’s Note: This email marketing tool has an incredible 91.5% deliverability rate.
Bottom Line:
ConstantContact is a basic software at a higher cost, but it's high deliverability rates make it well worth purchasing.
Read ConstantContact Full Review
Every startup should have a blog since it helps connect your audience to your product or service.
Best For |
|
Price |
|
Comments |
|
Editor’s Note: ConvertKit offers unlimited landing pages and forms, allowing you to connect with a wide variety of audiences.
ConvertKit is all about getting your message across in a simple way and not with over-the-top campaigns. This software screams. "Less is more."
AWeber does a great job at educating beginners on their platform with in-depth articles, videos, and even podcasts.
Best For |
|
Price |
|
Comments |
|
Editor’s Note: AWeber has three different mobile apps. Startups can conveniently check their stats, lead captures, and email organization.
Aweber has the basic tools your startup needs to run a successful campaign. What makes them great is that they offer phone, chat, and email support, ensuring you will never be stuck having to figure things out on your own.
With over 100+ employees worldwide, BenchMark offers exceptional support.
Best For |
|
Price |
|
Comments |
|
Editor’s Note: This software boasts an incredible resource library filled with various videos, webinars, and eBooks.
BenchMark offers high-quality templates, automation, lead generation, reporting, and integration with the bonus of having easy-to-use software.
Moosend offers a pay-as-you-grow model with all features included in all of their plans.
Best For |
|
Price |
|
Comments |
|
Editor’s Note: If your Startup is focused on e-commerce, you can significantly benefit from their powerful AI tools.
Moosend is extremely affordable, and you can sign up for 1000 free contacts without inserting your credit card details.
The best email marketing software for startups should be low cost and should focus on the following aspects:
Price: Startups are on a tight budget and generally funded by the owner of the beginning.
Automation: Create automated workflows triggered by specific actions.
Segmentation: Split investors, potential investors, and potential customers into different categories that ensure each segment receives content relevant to them.
A/B Testing: Split test different campaigns on different audiences to gauge which campaign performs the best.
We have reviewed 10 of the best email marketing software for startups. In the reviews, you can see that some software stands out far better than others.
MailerLite, GetResponse, MailChimp, ActiveCampaign, and SendinBlue are by far the best tools for startups looking for a successful email marketing strategy.
1. Is Email Marketing still effective? |
Yes, email marketing is one of the most effective marketing strategies that you can implement at a low cost. |
2. How can I get better Email Open Rates? |
By promoting content relevant to your subscribers, testing out different campaigns, using the A/B split testing, and studying your reports and analytics. |
4. Why get Started with Email Marketing? |
Startups making use of email marketing can easily engage with current and potential investors. They can also utilize automation, segmentation, A/B testing, and reporting to build compelling campaigns to engage with a larger audience and bring awareness to their business. |
