Best Email Marketing Software for Travel Agencies

Best Email Marketing Software for Travel Agencies

Email marketing is one of the main strategies you can rely on these days to promote your travel agency. Since most people use the internet to book services in the tourism industry, it is necessary to reach out to existing or potential customers in the online environment. Well-targeted and highly optimized emails can make a huge difference when it comes to your profits. If you are looking for the best email marketing software for travel agencies in 2021, here are 10 valuable options to choose from.

Professionally Reviewed by: Karen McCandless

Written By Henry Walden - Digital Marketing Expert

Updated: 09/01/2021

#1 Pick Overall - Best Email Marketing Software for Travel Agencies:

Moosend- Great segmentation features and payment options 

There are numerous things you should consider before you decide to purchase an email marketing platform for your travel agency. To make things easier for you, here are 10 of the most suitable options you can take into account. These platforms provide a rich set of features that will allow you to easily customize your emails based on your customers’ behavior, send automated messages, and keep track of your email marketing results. 

Short on time? Here are the Top 5 Email Marketing Services for Travel Agencies

  • Creating messages and campaigns
  • Flexible Plans
$9.99 /m
  • Smart designer is for free
  • Free courses and certifications
  • Sms marketing tools

Best Email Marketing Services for  Travel Agencies For 2021 - Full Analysis 

To provide you the best email marketing software for travel agencies, we carefully reviewed 10 of the most popular services currently available. We analyzed them from different angles by taking into account their automation capabilities, templates library, level of intuitiveness, and customer support service. Moreover, we also included each platform’s minimum subscription price.

1. Moosend - Outstanding segmentation and personalization features

This software was developed in 2011 and it has been constantly improved ever since. Today, it is one of the most advanced email marketing platforms used worldwide in numerous fields, including the travel industry. 

Best For

  •  Automations, ease of use, payment plans 


  • $8/month


  • Behavioral tracking features
  • High-converting workflows
  • Lead generation features
  • Excellent segmentation
  • Good templates 

Editor’s Note: Although slightly more difficult to use, this platform’s personalization features are outstanding. You can divide your contacts list according to a plethora of criteria and make custom recommendations based on your customers’ previous bookings and preferences. 

Bottom Line: 

Moosend is one of the best email marketing software for travel agencies for several reasons starting with the fact that it offers a considerable number of pre-built workflows. If someone has stopped in the middle of a booking process or if you want to automatically send a welcome email to a new subscriber, you can easily implement this tool’s workflows and templates. 

Another advantage of this platform is the fact that you’re not required to buy a monthly subscription plan, you can simply get credits to use its features. 

Read full Moosend Review

2. MailChimp - Best for when you are first starting out

MailChimp is one one the most popular platforms on the market. This American company has been around since 2011 and it provides numerous useful features that can support email marketing for tourism. 

Best For

  • Customer support, CRM integration, automations


  • $9.99 - basic plan


  • Good segmentation features
  • Send time optimization
  • Advanced reports
  • Landing pages
  • Phone support 

Editor’s Note: We appreciate this tool for its reliable customer support service, which is also available on the phone. The personalization options are also excellent 

Bottom Line: 

We consider MailChimp to be one of the best email marketing providers for travel agencies because their platform allows companies to easily customize their email campaigns. Their platform is pretty intuitive and it has some basic, yet very useful autoresponders. There is a variety of follow-up or trigger-based emails you can choose from. 

Their form builder offers numerous personalization options and the advanced reports provide detailed metrics on your email campaigns and click maps.

Read MailChimp Full Review 

3. AWeber - Delivers Effective Reports


AWeber is one of the oldest email marketing platforms that has supported thousands of businesses worldwide over the past 20 years. This tool has constantly been improved and updated. 

Best For

  • Templates, reports

Average Price 

  • $19/month - basic plan


  • Good deliverability rates
  • Reliable testing
  • Pre-made workflows
  • Segmentation options
  • Autoresponders

Editor’s Note: There are multiple features that drew our attention while testing this platform. We like the fact that it is pretty easy to create emails with this editor and the different styling options that will improve their look and boost engagement rates.

Bottom Line: 

AWeber’s practical autoresponders are easy to use and they can help you save precious time. The same goes for the ready-made templates you can use if you want to confirm a booking process or remind your customers of an upcoming event. 

The rich segmentation features allow you to track your email campaigns’ open rates, clicked links, or users’ behavior on your website. The A/B testing is another great tool to help you optimize your work. 

 Read AWeber Full Review 

4. HubSpot Email Marketing - complex all-in-one marketing solution


HubSpot Email Marketing is developed by HubSpot, a leading name in the online marketing field. This software was developed in 2006.

HubSpot offers a platform that allows you to keep all your essential marketing tools in one place, organize your task easily, and save time.

Best For

  • CRM, CMS and other integrations, landing pages


  • $50/month


  • Good segmentation features
  • Lead workflows
  • Dynamic email builder
  • Testing features
  • Powerful analytics and reporting

Editor’s Note: We like this platform's generous selection of quality email templates and themes that can help you create visually appealing, high-converting emails. 

Bottom Line: 

This tool allows you to easily streamline your email marketing efforts thanks to its numerous integrations. You can analyze your customers’ behavior using its tracking features and target your emails accordingly. With HubSpot’s complex analytics and reports, it’s fairly easy to understand if your email marketing efforts need improvement.

HubSpot also provides numerous customer segmentation options, landing page design options, and useful lead workflows that will help you guide your prospects' journey.  

Read HubSpot Email Marketing Full Review 

5. Sendinblue - lots of personalization options and ease of use 

Sendinblue has been on the market since 2007. This platform supports a wide array of industries, including the tourism sector. It has clients in more than 150 countries

Best For

  • Flexible email builder, transactional emails, chat and SMS marketing 


  • $25


  • Send time optimization
  • Automated workflows
  • Customizable opt-in forms
  • Numerous integrations
  •  Advanced segmentation features   

Editor’s Note: One of the things that set this tool apart is the fact that you can add chat or SMS marketing to your email strategy, which means more chances to engage your customers and increase your ROI. 

Bottom Line: 

ou can use this platform’s features relatively easily. The opt-in forms can be personalized in multiple ways, and you also get multiple ready-made workflows, as well as advanced segmentation features. 

A great advantage of this tool is the fact that you can use it for an unlimited number of contacts. The multiple integrations will also contribute to a streamlined marketing process. 

Read Sendinblue Full Review

6. MailerLite - useful RSS campaigns and other automations 


MailerLite is a powerful email marketing platform created in 2010. This tool has become increasingly popular in the past years. The MailerLite team currently gathers more than 100 members. 

Best For

  • Automations, templates, reports


  • $10


  • Detailed reports and surveys
  • RSS campaigns
  • A/B testing
  • Custom HTML editor
  • Promotion pop-ups
  • Zone delivery optimization

Editor’s Note: This platform’s free plan offers several perks; you can use it for 12,000 mails and opt either for a rich text editor or a simple drag-and-drop editor.

Bottom Line: 

MailerLite provides all the necessary tools you need to implement a successful email marketing strategy for your travel agency: different types of reports, automations based on several trigger options, landing page builder, customizable sign-up forms and popups, newsletter templates, A/B tests, surveys. 

The RSS campaigns are useful additional features that allow you to automatically link and promote your blog posts through email campaigns. 

Read MailerLite Full Review

7. GetResponse - one of the best tools for automations 


GetResponse is a great choice for small businesses. It offers an intuitive interface any publisher or beginner marketer can use. The platform was developed in the early ‘20s and serves customers in more than 150 countries worldwide. 

Best For

  • Different automations, in-depth reporting


  • $15/month


  • Customizable automations
  • Sophisticated analytics
  • Good selection of templates (200+ options)
  • Integrated payment processor
  • A/B testing

Editor’s Note: We like this platform’s easy-to-use automated messages that can be configured according to 2 criteria: delivery time or action triggers. Moreover, GetResponse also allows you to easily tag or score your subscribers and automatically transfer them to a different list.  

Bottom Line: 

GetResponse provides a rich array of automations and segmentation features that will ease your marketing efforts and help you set up well-targeted, high-converting email campaigns. You can also integrate signup forms or landing pages in your automated workflows. 

The online payment option is another great addition you can embed in your email campaigns and you can even add webinars through the platform to boost your promotional efforts. Moreover, this platform features a generous templates library with more than 200 options and approximately 5,000 free stock photos. 

 Read GetResponse Full Review

8. ActiveCampaign - advanced integrations and powerful automations  


ActiveCampaign is a  robust platform that can support different marketing efforts, as well as other essential business aspects related to sales and services. This tool was founded in 2010 and has constantly improved ever since. 

Best For

  • Reliable automated workflows and testing features, in-built CRM


  • $9 – basic plan


  • Flawless workflows
  • Split testing and spam detection tool
  • Good segmentation features
  • Great customer support
  • Site tracking features

Editor’s Note: We like this tool’s A/B testing features that allows you to test different parts of your email: the subject lines, the email’s content, or the effectiveness of each workflow. You can test 5 different versions of emails at a time.  

Bottom Line: 

ActiveCampaign has a robust suite of automations. You can implement them based on different triggers, for example, a subscription or unsubscription action, a submitted form, or an abandoned booking process. Moreover, the built-in CRM can also help you manage your customers and sales process easier.

The reporting features are also pretty complex; you can generate 5 different types of reports regarding your email campaigns, automations, goals, chats, or contacts list. The help button is another great plus and you also get lots of useful training resources on how to use the platform. 

 Read ActiveCampaign Full Review

9. ConvertKit – unlimited customizable forms


ConvertKit is a great option for online businesses. The platform was created in 2013 and it currently helps thousands of businesses send more than 500 million emails each month.

Best For

  • Segmentation features, automations, customizable forms


  • $29/month


  • Customizable segmentation process
  • Reliable customer support
  • Personalized workflows
  • Drip campaigns
  • Unlimited forms and landing pages

Editor’s Note: Although this platform’s templates are rather basic, the wide variety of forms is easy to implement and allows you to capture essential customer insights. You can choose from different types of custom forms such as newsletter subscription forms or promotional offers. After each subscription, the tool will automatically deliver a welcome or confirmation email.  

Bottom Line: 

ConvertKit offers numerous features to help you personalize your email campaigns. Besides the unlimited number of customizable forms or landing page templates, you also get an easy-to-use subscriber tagging system.

You can also implement different types of automated workflows or sales funnels. You can even combine several drip campaigns in one main workflow. 

Read ConvertKit Full Review

10. Constant Contact - great deliverability rates

ConstantContact is one of the oldest email marketing platforms on the market. It was developed in 1995. This service was mainly targeted toward the needs of small businesses and content providers. During the past several years, the service developed beyond the email marketing sphere and now offers multiple different tools that can support a well-rounded online marketing strategy. 

Best For

  • High deliverability rates, user-friendliness


  • $20/month


  •  User-friendly email editor
  • A wide array of templates
  • Social media ad campaigns
  • 500+ integrations
  • Follow-up emails

Editor’s Note: Overall, Constant Contact is an intuitive platform that requires little experience or technical skills. Another advantage of this platform is the good deliverability rate. If you want to make sure your promotional or booking-related messages reach your customers’ inbox, this tool is a reliable option.  

Bottom Line: 

his complex email marketing software provides a rich set of tools you can use to boost your marketing efforts: a large library of customizable email templates, more than 500 integrations with other tools, a free website builder, different reports and surveys.

A feature that sets Constant Contact apart is the event management tool that could help you improve your agency’s visibility and engagement by organizing and easily managing dedicated events.

Read Constant Contact Full Review

How to Choose the Best Email Marketing Software For Travel Agencies


When you’re looking for the best email marketing software for travel agencies, you should think about what your priorities are. If you’re a marketing expert or someone who has been using these types of platforms before, you might want to get a tool that offers advanced analytic and multiple automation tools. 

However, if you have no previous experience in using these tools and, generally, limited knowledge about email marketing, you should look for a platform that has a user-friendly interface. Another advantage, in this case, is getting a tool that offers you plenty of training and educational resources that will help you out. 

Another feature you should be looking for when choosing an email marketing platform is segmentation. A good service will allow you to divide or segment your contact list into different groups so that you can send customized emails to each category based on their interests.  

Finally, you should also be looking for an email marketing platform that allows you to easily access the customer support department if you need assistance. Moreover, you might also want to access a pricing plan that allows you to remain within your budget while offering you the features you’re looking for.

What Makes an Email Marketing Software Option for Travel Agencies a Great One?

The best email marketing software for travel agencies should provide multiple essential features that include:

  • Good segmentation capabilities allow you to divide your customer base into several categories according to their behavior, interests or demographics so that you can send them well-targeted and high-converting emails. 
  • Powerful automations and ready-made workflows are also a must because you should be able to automate most of your email marketing efforts in order to save time. Autoresponders, welcome emails, or confirmation emails should be sent automatically to your customers. 
  • Analytics and reports are other essential capabilities that will allow you to understand how well your email campaigns are working, what their open rates are or how many people have clicked on the links you’ve included in your messages. 
  • Ease of use is another aspect that surely interests you, especially if you are not an experienced marketer. Rest assured that most email marketing platforms, including the ones we reviewed in this article, are intuitive enough to be used by newbies as well. Moreover, most of these tools also include comprehensive training resources. 

Good customer support is always essential when you pay for a service. Therefore, a reliable email marketing service offers you multiple ways to access its support department and get the help you need.


There are numerous email marketing platforms out there. However, not all of them might be suitable for your travel agency. In this article, we made a careful selection of the best email marketing platforms that provide useful features for the travel industry.

From ease of use, to a rich library of templates or powerful automation features, the 10 platforms included in this list can offer you the support you need to boost your email marketing strategy and engage more customers. 

Frequently Asked Questions (FAQ)

1. What kinds of emails are efficient for travel agencies?

The travel industry provides a vast and complex array of services, for this reason, you should constantly try to keep your customers engaged through multiple types of emails: newsletters, welcome emails, loyalty program emails, booking confirmations, abandoned cart emails, etc. Ideally, the email marketing tool you use will provide you with templates for all these circumstances.

2. How can an email marketing tool help you promote your travel agency?

With an email marketing platform, you can automate your marketing emails, send personalized messages that are more likely to engage customers, understand visitors’ behavior on your website and their preferences, or embed customized forms on your website or social media channels, among others. 

3. Is it worth purchasing a plan for an email marketing platform or should I use on for free?

While you can use most email marketing platforms for free, or access a trial version for a certain number of days, these free plans are usually limited to 1000 - 2000 subscribers. If you want to send emails to your entire contacts list, you need to purchase a subscription. 

4. Can I improve my email marketing strategy if I use an email marketing platform for my agency?

Definitely, an email marketing platform is not only a tool you use to send bulk emails to a large number of customers. With this tool, you can also get valuable insights that allow you to understand your customers’ behavior and send them personalized offers they are more likely to accept. Moreover, you get in-depth reports that let you know how well your campaigns are performing so that you can improve your strategy.