7 Effective Ways You Can Create The Perfect Email Copy
Good email copy drives results because it draws the attention of readers, keeps them reading, and motivates them to take action. Find out seven ways to create an email message that stimulates users to take action exactly as you want.
Keep It Short And Simple
If you’ve noticed a low conversion rate on your campaigns, the culprit could be the length of the email. Boomerang claims that email content within the range of 75 to 100 words will get the best response rates.
You don’t need to adopt the five sentences policy, but try to value the reader’s time as if it was your own. For starters, make your email content scannable. The trick is to focus on a singular idea in every paragraph and one goal per email. Additionally, rearrange content into bulleted points or lists.
Always Use Actionable Language
To see results from campaigns, you’ll need readers to take an action such as clicking on the CTA. First off, don’t yell at the reader by overusing all-CAPS or exclamations. Cut the jargon and talk to your subscriber in a conversational tone instead.
Wondering why readers aren’t clicking on your CTA that says ‘please respond’? Start by making it more interesting. Admins can cite facts, numbers, and statistics within the message to help trigger clicks. Find out more about your subscribers so that you’re able to use the language they use.
Connect The Email Body And The Subject Line
You can make readers open the mail with a personalized subject line. However, they won’t stay unless you match the email content with the subject header. If sellers don’t deliver on their promises, it breaks the trust. If you don’t want subscribers to leave, fulfill your subject line.
For example, if your subject line said ‘what to do about low CTRs’, make sure to include the answer within the same message. Webmasters who use pre-headers in their copies must also make sure it matches with the body of the message. In short, avoid misleading content.
Make Use Of Strong Verbs And An Active Voice
You can trigger action from readers by using action-verbs like buy, ask, respond, download, RSVP, and so on. Additionally, encourage readers into taking action with power words such as try, remember, brand new, exclusive, expiring, and so forth.
When it comes to the voice, you’ll need to write in the first or second person. Use an active voice to make a real impact on the reader. It engages the reader quickly, incites FOMO, persuades them, and sounds more genuine than the passive version.
Talk More About Benefits
When you’re trying to connect to potential customers via email, it’s wise to focus on benefits rather than features. This is because one targets the function of the product or service and the other details the positive impact it has on users.
Since buyers tend to be egocentric, benefits convert more than features. For example, Nike’s ‘Do It’ campaign focuses on the motivation to do things gained from wearing their shoes. You can start by creating subject lines that focus on the unique benefits of your product. If you have to include features, add a benefit with each one.
Write For The Intended Recipient
Gone are the days when you could create an email series and send it to every contact on your list. Today, targeted emails with segmentation increase revenue by 760%. Experts recommend using personalization since it boosts CTRs and conversions by over 10%.
Get creative by segmenting subscribers by their age, gender, location, income, industry, and so on.
Create Different Copies And Test Their Performance
Assessment is a key component of marketing because there’s no universally perfect copy for every business.
That’s why it’s important to build different campaigns and test the performance of each one. This will help you learn what resonates the most with your readers. Without this, you’ll never know what your audience likes and hates.
Test the opt-in forms, subject line, CTAs, and banners to help create the best message for your audience.
The first thing to remember when writing a commercial email is to keep it concise. Use a conversational tone, action-verbs, power words, and an active voice. You can encourage subscribers to take action by focusing on the benefits of your services.
Segmentation is a good way to create relevant content. Moreover, analytics will help you develop it to the best level. Most importantly, honor what’s promised in the subject line.