5 Mailchimp Alternatives And When To Use Them

From the quality of features to affordability, this platform has endured many changes since it was the crowd favorite. If you’re looking for a viable substitute, read on to learn about the best Mailchimp alternatives. 

When Should You Consider A Mailchimp Alternative? 

One of the successful ESPs, Mailchimp was the best choice since its conception in 2001. However, it has fallen in quality and popularity since then. To find the right software, you must learn to recognize when Mailchimp is the best choice and when it’s better to look for alternatives. Here are some tips to get you started:

• Budget restrictions: When you move onto the paid plan, the cost of maintaining your list increases on this platform. It charges you for total subscribers including unsubscribes 
• Lack of advanced automation: Professionals will find the automation features restrictive on this particular platform
• Data privacy needs: While this software brings excellent privacy, data storage is limited for EU customers
• Manage several mailing lists: Since every contact list is separate from one another, flexibility is limited on this ESP
• Landing page creator: If you’re looking for sophisticated landing pages, this service is nothing out of the ordinary 

Best Mailchimp Alternatives In 2020 

Marketers looking for ESPs that are like Mailchimp but with better functions will find the following platforms ideal. 

Constant Contact 

One of the Mailchimp competitors favored for SMEs, Constant Contact offers all the standard features and then some. First off, you’ll find it simpler than Mailchimp and easier to use. It’s perfect for WordPress users because it works well with plugins like WPForms and OptinMonster. 

The best thing is its higher deliverability rate and superlative customer support. It also has top event management tools that help you get the best results without spending a lot. 

Features: 

• 400 customizable templates 
• Drag and drop editor 
• Shopify direct integration
• Split testing 
• Standard automation
• Reporting and tracking 
• Manual A/B testing 
• Blacklist
• Integration 
• 60-day free trial  
• Live chat, email, phone, and community support 

Cost: From $20 to $45 per month

GetResponse 

Designed for small businesses, GetResponse is easy for designing emails even if you’re new to programming. Customizability is the biggest benefit of this ESP and it fares better than Mailchimp in terms of customer service.

GetResponse takes marketing automation a notch higher than its competition as well. This software’s tagging and lead scoring models also bring ease to complex and time-exhaustive tasks. Given that this ESP has the best deliverability rate, it’s easy to work with. 

Features:

• 99% deliverability rate 
• 500+ templates 
• Drag-and-drop interface 
• A/B testing 
• Landing page creator 
• Powerful integrations 
• Multilingual support 
• 24x7 live chat, phone or email

Cost: From $15 to $1,199 per month

Sendinblue 

This platform currently assists 80,000 enterprises in sending responsive emails. Sendinblue is an excellent substitute when compared to email services like Mailchimp. You can even send up to 9,000 emails for free every month on this ESP before committing to a paid plan.

Users will get unlimited contact storage, transaction emails, and advanced segmentation on Sendinblue as well. If you’re a pro, it’s easy to use the platform’s HTML editor for custom-programmed templates. Plus, the cost of this service won’t keep shooting up with the contacts you add.

Features:

• 70 free templates
• Split testing 
• CRM for unlimited contacts
• Personalized marketing automation 
• Landing page maker
• Behavior triggers 
• Live chat software
• SMS marketing
• WYSIWYG editor 
• Integrations 
• Email and phone support 

Cost: Free to $66 per month  

ConvertKit 

Designed for bloggers, agencies, and SMEs, ConvertKit is known to help boost sales via email marketing. While editing options are limited with this software, it’s a good choice if you’re looking for a text-centric ESP rather than one focused on design. It’s the winner when it comes to ease-of-use, tagging, link triggers, and multiple forms per list. 

You can even get started for free for up to 1,000 users and paid for up to 8,000 subscribers. The best thing about this ESP is its trigger and action formats of automation. Although, if you need A/B testing for more than subject lines, look elsewhere. 

Features: 

• Simplest contact management 
• Visual automation
• Drag-and-drop sequence creator 
• WYSIWYG editor
• Intuitive segmentation
• Third-party integrations 
• Basic analytics 
• Four landing page designs 
• Multiple opt-in incentives 
• Email and ticket system

Cost: $29 to $99 each month 

AWeber 

Wondering which alternative software is recommended instead of Mailchimp? If so, then you’ll need to check out AWeber. It has intuitive email and landing page creators. With 18 years of expertise under its sleeve, this is an ESP with hundreds of professional templates and advanced tools. 

While there aren’t any free plans on this service provider, you can get paid plans of up to 25,000 subscribers. Registration forms on AWeber are multifaceted as well. You can get several levels of account access and allow users to switch between single or double opt-in. 

Features:

• 700+ templates 
• 6000+ stock photos 
• Drag-and-drop builder 
• Integrations 
• A/B testing 
• Create autoresponder workflows
• 24x7 live chat, phone, and email support 

Cost: $19 to $149 per month 

The Bottom Line 

If you discover that Mailchimp is the best choice for your needs, then there’s no reason to go through the hassle of switching to another ESP. However, if you’re working with a tight budget or need more features, there are many better substitutes to transition to. Go for Constant Contact, Sendinblue, or ConvertKit if you want to start for free. AWeber has the most templates and GetResponse is perfect for user flexibility.