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    Try 6 Free Email Automation Tools That Can Deliver Results

    Email Marketin Email Automation Toolsg Strategies

    With 48% of marketers already using automation for all kinds of promotional content, the ongoing drive to automate more tasks continues to gain momentum across channels. Typically, email automation helps you create dynamic content, save time, drive reengagements, and a whole lot more.

    The best thing is there are several tools you can use for automating campaigns without paying a cent. Read on to find out more about email automation and the six best service providers that offer free tools to do the same.

    What Does Email Automation Mean?

    When you automate messages within your contact list, it’s referred to as email automation. Thanks to advancements in technology, you can even set up multiple strings of messages based on the actions taken by recipients.

    Recent reports by Epsilon show that automating marketing can boost clicks by 119%, enhance sales productivity by 14.5%, and raise conversions by 77%. Another report done by Nucleus Research revealed that it can even shave overhead by 12.2%. It’s no wonder that 51% of email marketers use it already, according to Emailmonday.

    Unlike email blasts, these require no actions from you once configured. Because automated messages are based on user actions, they’re more relevant too.

    Best Free Email Automation Tools

    Here are the six best service providers with the best free email automation tool options:

    Automation Tool
    Features
    • Sms marketing tools
    • Facebook ads for finding new clients
    • No limit for sending daily emails
    • Free courses and certifications
    • All-in-one sales software
    • Inbound marketing strategy tools
    • Create smart segments
    • Transactional emails
    • Marketing resources hub
    • Mobile responsive email
    • Feedback with surveys and polls
    • Tracking donations by a custom landing page
    • Ecommerce automation
    • Customer data
    • Easy to use
    • Good pricing
    • Smart designer is for free
    • A/B testing
    • Drag and Drop email creation
    • Free template library

    1. Hubspot 

    Sought-after for its advanced tools, marketers can create a wide variety of emails with the many responsive email templates available on the free plan here. Paid plans cost $40 every month for 2,000 emails which rises to $3,200 per month for a 10x contact limit. 

    Pros and Cons 

    • You can create automated workflows for your campaigns inclusive of other marketing channels 
    • Another advantage is users can schedule messages for up to a year in advance on this platform 
    • One drawback is you have to sign up for a premium version to access the complete functions of its free tools 

    2. Campaign Monitor 

    Automation is capable of encouraging customers to take action by adding to their journey with you. To harness this opportunity, Campaign Monitor offers analytics monitoring to understand the success of your email campaigns. Apart from its free version, the cost of packages starts at $9 per month.

    Pros and cons

    • Interactive analytics makes it easy to automate campaign tasks such as testing, optimization, and other routine activities 
    • CM Commerce on Campaign Monitor is an excellent tool for eCommerce site owners to manage their stores seamlessly
    • If you need advanced automation accessories, access is only available via the premium tools included in its paid business plan 

    3. Constant Contact 

    Industry experts give this service provider excellent ratings for the email automation training tutorials it hosts. Signing up with Constant Contact will help you navigate email challenges effortlessly. If you’re interested in premium versions, packages cost $20 to $45 per month. 

    Pros and cons

    • Constant Contact is perfect for beginners thanks to its easy navigation and configuration
    • You don’t have to worry about getting stuck because this brand offers exceptional support 
    • A disadvantage of Constant Contact is the relatively basic automation tools when compared with competitors 

    4. SendInBlue 

    Ideal for SMS marketing in addition to email, SendInBlue offers paid plans starting at $25 per month. Fortunately, the free package offers standard tools to familiarize yourself with automating email marketing. 

    Pros and cons 

    • Segment and personalize your contact list to construct relevant content that converts 
    • Drag-and-drop builder makes it convenient to build interesting campaigns without a hassle 
    • Unfortunately, the free version doesn’t offer the same advanced tools for automation as the business-tiers  

    5. Drip 

    Though a seemingly simple and unsophisticated offering, Drip is a leader in marketing automation for emails thanks to the inclusion of exciting designs, pop-ups, and more. You can sign up for paid packages that start from $49 each month if you want access to better features.

    Pros and cons

    • Premade templates make it easy to enrich campaigns without paying a penny
    • Email gathering technology on Drip is excellent for a new business 
    • While it offers standard tools, this vendor is insufficient for advanced automation activities

    6. AWeber 

    One of the leading email marketing solutions for eCommerce owners, AWeber lets you run several campaigns simultaneously. Still, you can’t unlock its premium tools with the free plan. Instead, access a premium plan from this company from $19 per month. 

    Pros and cons 

    • Intuitive automation with the drag-and-drop interface helps you save time while creating effective workflows 
    • Create customized drip campaigns and scheduled blasts based on goals like lead nurturing 
    • Many of the templates on AWeber need serious updates 

    Bottom Line 

    Automating marketing emails is the biggest trend of 2020 but you don’t have to break the bank to embrace this technology. Thankfully, there are many free tools available from leading service providers to help your messages reap the benefits of increased mechanization.

    If you’re seeking effortless and intuitive automation, go for AWeber. However, Drip offers the most user-friendly platform. SendInBlue is good for personalization but if you want detailed analytics, Campaign Monitor is the way to go. 

    Ultimately, the best tool for automating your email flow pick depends on your requirements and skillsets.