1. Hubspot
Sought-after for its advanced tools, marketers can create a wide variety of emails with the many responsive email templates available on the free plan here. Paid plans cost $40 every month for 2,000 emails which rises to $3,200 per month for a 10x contact limit.
Pros and Cons
- You can create automated workflows for your campaigns inclusive of other marketing channels
- Another advantage is users can schedule messages for up to a year in advance on this platform
- One drawback is you have to sign up for a premium version to access the complete functions of its free tools
2. Campaign Monitor
Automation is capable of encouraging customers to take action by adding to their journey with you. To harness this opportunity, Campaign Monitor offers analytics monitoring to understand the success of your email campaigns. Apart from its free version, the cost of packages starts at $9 per month.
Pros and cons
- Interactive analytics makes it easy to automate campaign tasks such as testing, optimization, and other routine activities
- CM Commerce on Campaign Monitor is an excellent tool for eCommerce site owners to manage their stores seamlessly
- If you need advanced automation accessories, access is only available via the premium tools included in its paid business plan
3. Constant Contact
Industry experts give this service provider excellent ratings for the email automation training tutorials it hosts. Signing up with Constant Contact will help you navigate email challenges effortlessly. If you’re interested in premium versions, packages cost $20 to $45 per month.
Pros and cons
- Constant Contact is perfect for beginners thanks to its easy navigation and configuration
- You don’t have to worry about getting stuck because this brand offers exceptional support
- A disadvantage of Constant Contact is the relatively basic automation tools when compared with competitors
4. SendInBlue
Ideal for SMS marketing in addition to email, SendInBlue offers paid plans starting at $25 per month. Fortunately, the free package offers standard tools to familiarize yourself with automating email marketing.
Pros and cons
- Segment and personalize your contact list to construct relevant content that converts
- Drag-and-drop builder makes it convenient to build interesting campaigns without a hassle
- Unfortunately, the free version doesn’t offer the same advanced tools for automation as the business-tiers
5. Drip
Though a seemingly simple and unsophisticated offering, Drip is a leader in marketing automation for emails thanks to the inclusion of exciting designs, pop-ups, and more. You can sign up for paid packages that start from $49 each month if you want access to better features.
Pros and cons
- Premade templates make it easy to enrich campaigns without paying a penny
- Email gathering technology on Drip is excellent for a new business
- While it offers standard tools, this vendor is insufficient for advanced automation activities
6. AWeber
One of the leading email marketing solutions for eCommerce owners, AWeber lets you run several campaigns simultaneously. Still, you can’t unlock its premium tools with the free plan. Instead, access a premium plan from this company from $19 per month.
Pros and cons
- Intuitive automation with the drag-and-drop interface helps you save time while creating effective workflows
- Create customized drip campaigns and scheduled blasts based on goals like lead nurturing
- Many of the templates on AWeber need serious updates
Bottom Line
Automating marketing emails is the biggest trend of 2020 but you don’t have to break the bank to embrace this technology. Thankfully, there are many free tools available from leading service providers to help your messages reap the benefits of increased mechanization.
If you’re seeking effortless and intuitive automation, go for AWeber. However, Drip offers the most user-friendly platform. SendInBlue is good for personalization but if you want detailed analytics, Campaign Monitor is the way to go.
Ultimately, the best tool for automating your email flow pick depends on your requirements and skillsets.
