Goolara Review 2021: The Best Place to Outsource Your Email Marketing?

Goolara in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

The following will give you control over your marketing campaigns.

Emails sent/opened and links clicked

Every email sent has its open-rate recorded

Deliverability rate and delivery by time zone (spam)

You can set emails to be delivered at slightly different times each day, so as to avoid spam folders

Creating and importing email lists

During installation you can upload any contact lists from excel

Split tests and A/B tests

Forget about just A vs B testing, with this provider you’re able to test as many variations as your mailing list can handle

Personalization

You can use triggered emails to respond to a variety of criteria

Reporting and Analysis

The deliverability reports tab gives you a number of ways to view your success rates.

Engagement reports (Email open rate and CR tracking)

Choose to view statistics graphically for a simple overview

Segmentation 

You can filter your contact list based on whatever you like

Social media tracking

You’re able to track any links sent via email

ROI analysis 

Review previous campaign’s ROIs to improve moving forward 

Integrations

These features can be used to strengthen your campaigns.

API integrations

Goolara’s SOAP/XML API allows you to automate many tasks

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

None of the above are included, but each can be synced

CRM Integrations

You can connect with Dubasado or a fair number of other CRM integrations

Social Media integrations

Most commonly used social media apps are supported 

Apps 

While there are just a handful of integrations already included, you’re able to connect with hundreds more

Plugins

There are a number of optional plugins that can be added

Automation

There’s a decent range of choice for automation with this provider, that can be used to simplify and speed up email sending by using pre-designed scripts. Some options are drip campaigns, automated onboarding, re-engagement, and lead nurturing.

Design and Ease of Use

While this service is intended to be used by larger businesses, you’ll need no prior knowledge in order to begin creating.

Drag and Drop Interface

Save time and effort by using drag and drop templates instead of coding into HTML

Landing page creator 

There are templates and blank canvases for creating landing pages

Email templates 

There’s a variety of handy templates for most occasions

Sign up forms within newsletter tool (opt in-opt out process)

One of the many insertable content blocks available is a signup form generator

Pricing

While there is a web page dedicated to pricing, it doesn’t mention a single figure. Instead it informs you of which features require additional charges and which don’t, but these costs aren’t detailed.

Customer Service

You can call customer support at (510) 522 8000, or email them at info@goolara.com.

Summary

If you’re running a fairly large company, and have reached a stage where you’d like to automate many of your processes to free up some valuable time, then Goolara could be beneficial. It has some great options for automation, and the unlimited multivariate tests is an unusual bonus.

However, this provider goes out of its way not to reveal any of its services’ costs, and instead demands that you begin applying before finding out. Due to this, a more reliable and trustworthy option would be HubSpot. It too has some excellent automation processes and costs just $50.00 per month.