Written by Ria du Plessis - Digital Marketing Expert
Goolara in a nutshell
|User Accounts:||Options for Multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Free Trial:||Yes, a One-Day Demo|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||Advertising, PR, Technology|
Key features and workflows
Creating Email Campaigns and Managing
The following will give you control over your marketing campaigns.
Emails sent/opened and links clicked
Every email sent has its open-rate recorded
Deliverability rate and delivery by time zone (spam)
You can set emails to be delivered at slightly different times each day, so as to avoid spam folders
Creating and importing email lists
During installation you can upload any contact lists from excel
Split tests and A/B tests
Forget about just A vs B testing, with this provider you’re able to test as many variations as your mailing list can handle
You can use triggered emails to respond to a variety of criteria
Reporting and Analysis
The deliverability reports tab gives you a number of ways to view your success rates.
Engagement reports (Email open rate and CR tracking)
Choose to view statistics graphically for a simple overview
You can filter your contact list based on whatever you like
Social media tracking
You’re able to track any links sent via email
Review previous campaign’s ROIs to improve moving forward
These features can be used to strengthen your campaigns.
Goolara’s SOAP/XML API allows you to automate many tasks
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
None of the above are included, but each can be synced
You can connect with Dubasado or a fair number of other CRM integrations
Social Media integrations
Most commonly used social media apps are supported
While there are just a handful of integrations already included, you’re able to connect with hundreds more
There are a number of optional plugins that can be added
There’s a decent range of choice for automation with this provider, that can be used to simplify and speed up email sending by using pre-designed scripts. Some options are drip campaigns, automated onboarding, re-engagement, and lead nurturing.
Design and Ease of Use
While this service is intended to be used by larger businesses, you’ll need no prior knowledge in order to begin creating.
Drag and Drop Interface
Save time and effort by using drag and drop templates instead of coding into HTML
Landing page creator
There are templates and blank canvases for creating landing pages
There’s a variety of handy templates for most occasions
Sign up forms within newsletter tool (opt in-opt out process)
One of the many insertable content blocks available is a signup form generator
While there is a web page dedicated to pricing, it doesn’t mention a single figure. Instead it informs you of which features require additional charges and which don’t, but these costs aren’t detailed.
You can call customer support at (510) 522 8000, or email them at email@example.com.
If you’re running a fairly large company, and have reached a stage where you’d like to automate many of your processes to free up some valuable time, then Goolara could be beneficial. It has some great options for automation, and the unlimited multivariate tests is an unusual bonus.
However, this provider goes out of its way not to reveal any of its services’ costs, and instead demands that you begin applying before finding out. Due to this, a more reliable and trustworthy option would be HubSpot. It too has some excellent automation processes and costs just $50.00 per month.