Goolara Review 2020: The Best Place to Outsource Your Email Marketing?

Goolara has been in business since 2005, and specializes in digital marketing software designed with the professional marketer in mind. Despite this, its creation and automation processes are intuitive and user-friendly.

Larger businesses Best for
3 /5
Rating
$ Not Stated /mo
Starting Price
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Table of Contents

    Goolara in a nutshell

    Free Plan: No
    User Accounts: Options for Multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: Yes, a One-Day Demo
    Means of Use: Mobile, Tablet, Computer
    Industry: Advertising, PR, Technology

    Key features and workflows

    Creating Email Campaigns and Managing

    The following will give you control over your marketing campaigns.

    Emails sent/opened and links clicked

    Every email sent has its open-rate recorded

    Deliverability rate and delivery by time zone (spam)

    You can set emails to be delivered at slightly different times each day, so as to avoid spam folders

    Creating and importing email lists

    During installation you can upload any contact lists from excel

    Split tests and A/B tests

    Forget about just A vs B testing, with this provider you’re able to test as many variations as your mailing list can handle

    Personalization

    You can use triggered emails to respond to a variety of criteria

    Reporting and Analysis

    The deliverability reports tab gives you a number of ways to view your success rates.

    Engagement reports (Email open rate and CR tracking)

    Choose to view statistics graphically for a simple overview

    Segmentation 

    You can filter your contact list based on whatever you like

    Social media tracking

    You’re able to track any links sent via email

    ROI analysis 

    Review previous campaign’s ROIs to improve moving forward 

    Integrations

    These features can be used to strengthen your campaigns.

    API integrations

    Goolara’s SOAP/XML API allows you to automate many tasks

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    None of the above are included, but each can be synced

    CRM Integrations

    You can connect with Dubasado or a fair number of other CRM integrations

    Social Media integrations

    Most commonly used social media apps are supported 

    Apps 

    While there are just a handful of integrations already included, you’re able to connect with hundreds more

    Plugins

    There are a number of optional plugins that can be added

    Automation

    There’s a decent range of choice for automation with this provider, that can be used to simplify and speed up email sending by using pre-designed scripts. Some options are drip campaigns, automated onboarding, re-engagement, and lead nurturing.

    Design and Ease of Use

    While this service is intended to be used by larger businesses, you’ll need no prior knowledge in order to begin creating.

    Drag and Drop Interface

    Save time and effort by using drag and drop templates instead of coding into HTML

    Landing page creator 

    There are templates and blank canvases for creating landing pages

    Email templates 

    There’s a variety of handy templates for most occasions

    Sign up forms within newsletter tool (opt in-opt out process)

    One of the many insertable content blocks available is a signup form generator

    Pricing

    While there is a web page dedicated to pricing, it doesn’t mention a single figure. Instead it informs you of which features require additional charges and which don’t, but these costs aren’t detailed.

    Customer Service

    You can call customer support at (510) 522 8000, or email them at info@goolara.com.

    Summary

    If you’re running a fairly large company, and have reached a stage where you’d like to automate many of your processes to free up some valuable time, then Goolara could be beneficial. It has some great options for automation, and the unlimited multivariate tests is an unusual bonus.

    However, this provider goes out of its way not to reveal any of its services’ costs, and instead demands that you begin applying before finding out. Due to this, a more reliable and trustworthy option would be HubSpot. It too has some excellent automation processes and costs just $50.00 per month.