Sailthru Review 2020

 Sailthru in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

You can use the following features to control your various campaigns.

Emails sent/opened and links clicked

The data that proves which links are clicked and by who is permanently stored on your account

Deliverability rate and delivery by time zone (spam)

You can monitor and change your delivery times according to current successes

Creating and importing email lists

One downside to this service is that you have to enter all contacts manually

Split tests and A/B tests

Choose up to five test segments to perfect your emails

Personalization

You can personalize a number of aspects, but Sailthru will automatically store data on any user who’s engaged with your content and will personalize mail accordingly

Reporting and Analysis

You’re provided with robust reporting on your audience and user activity.

Engagement reports (Email open rate and CR tracking)

The analytics overview shows you how many of your emails are being read

Segmentation 

There are some auto-segment options, or you can group contacts manually

Social media tracking

Clicks on your social media widgets are monitored and reported

ROI analysis 

By inputting your expenditure, you can quickly calculate your current ROI

Integrations

A fair number of addons are supported.

API integrations

Sailthru API allows you to interact programmatically with various features

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

Only Magento is currently partnered here

CRM Integrations

There are several customer relation apps, such as KickDynamic

Social Media integrations

There’s a number of integrated Facebook and Instagram applications

Apps 

Only 18 companies currently have supported apps

Plugins

The popular WordPress plugin is an option, along with a handful of others

Automation

The advanced automation software lets you automate a number of different functions, giving you extra time to focus on new leads or developments. A unique option is that you can populate emails with user-specific terms, meaning thousands of clients can feel they’re receiving a personalized service.

Design and Ease of Use

The design interface is a little less intuitive than with competitors, but you still won't need any prior experience.

Drag and Drop Interface

The Email Composer has a feature to casually organize your emails’ appearances

Landing page creator 

The creation of a landing page is a little more effort than emails, but there are blog posts to give you advice

Email templates 

You can choose from a number of templates, or even design your own, but that’ll require some coding experience

Sign up forms within newsletter tool (opt in-opt out process)

 You can use JavaScript API or HTML to create signup forms

Pricing

Pricing with Sailthru isn’t straight forward, and there’s no suggested minimum, or even benchmark figure. The website states that the price is based on how many users you have in your system. This could be good or bad, depending on your business type, but either way, there’s no indication of what this price will be.

Customer Service

You can call a phone line for support 24/7 on 877 812-8689, or email your query to support@sailthru.com.

Summary

When searching for the correct service to assist you with your online marketing, Sailthru might well be the choice for you. It’ll serve you best if you’re looking to keep your current customers engaged, rather than acquiring new ones. This is due to its features for tailoring each email based on the specific user’s online interests. However, even if this is exactly what you're looking for, it’s hard to recommend a service that isn’t forthcoming with its prices.

For a similar option, try SendX. You can use this software to keep current customers engaged and entice new ones, and the price is reasonable and transparent.